Monday, 11 June 2007
Modhesh Delivers Dubai Summer Surprises
"Registrations for the exclusive DSS summer event, the Modhesh Friends' Club, take a hectic pace as a number of parents accompanied by their holidaying children are rushing to the DSS Office to grab the last few remaining seats available for the Club all set to start on June 24."
So, in tones of overwrought hysteria, goes the press release announcing that uptake has been a little slower than anticipated for the Modhesh Friends' Club summer kids' event. It's quite possible, of course, that demand has been reduced because parents simply don't believe they'd have a chance of getting their kid in because the demand would be so great. After all, as the press release (posted here on arabianbusiness.com) tells us, application forms are "fast flying off the shelves" so it must be popular.
If you'd like to learn more about Modhesh, you can go here. There's more information there than anybody in their right minds can take, all presented in a comforting palette of colours designed to trigger scary roller-coaster flashbacks from that time you dropped an experimental tab or two back at Uni. In fact, uncontrollable brain-skitter is a constant danger in Modhesh's online world, but I do recommend you pop in to enjoy, if nothing else, the relentless tone of the prose offered up to you.
Here's a sample:
"His popularity is truly inspiring, growing constantly over the years. As summer time approaches children anxiously wait for their favourite character to return and become a part of their lives. His yearly visits to Dubai win him friends and fans in huge numbers indicating to his popularity among children of all ages. Even grown-ups can’t help but join in the celebrations when Modhesh invites them to shop at the malls or be a part of the weekly themed events."
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