Sitting in Dubai's lavish Grand Hyatt for a meeting with guests from Germany: a client and her account manager from our affiliate, European mega-agency Pleon. Everything was just peachy until they found the Hyatt's Oktoberfest promotion leaflet:
"Steins, Pretzels, Sausages and an authentic Oktoberfest band await you in the air-conditioned festival tent. Don your lederhosen, grab your Fraulein and get into the spirit of all things German... just make sure you take your towel and get there before the Germans do!"
I didn't know whether to laugh or die of embarrassment. Neither did they. So we all did both.