But the Tiida, a stupidly named car if ever there were one, is eclipsed by the Toyota Yaris. I simply can’t believe that anyone would call a car a Yaris. Try it in a
“Great, team. Let’s brainstorm those names!”
“So, I thought of Viseon. Or how about Smasheon?”
“That’s really cool, Anne! Mike?”
“Well, thanks for that Anne. Sure, Tony: I came up with Avancea which for me really mixed the sort of dream and vision of Avalon with words like advancement and aspiration, you know?”
“That’s really good Mike! Any others? Simon?”
Simon is humble, his voice low. They have to strain to hear him as he speaks. “I thought of ..." They all wait, expectantly... "Yaris.”
The room explodes with excitement. Tony slams his fist down on the table. “Yaris! That’s simply brilliant Simon!”
Mike is sulking. He knows now that Simon’s going to get that promotion to head of market dynamics for the ARS region and Sukie won’t be talking to him tonight.
No, really. What were they thinking about? Anyway, I have some suggestions. I think Ford should launch a small car called the Wolk. Try it: it’s great. Use a sort of throaty American movie trailer voice and imagine a silver car whizzing around the
And then Mitsubishi can launch the Spotch, just to screw them all up and take the market.