Take a look at the adword placement below the headline. Neat, huh? The Du ad is, BTW, by no means the first time that their clap-happy strapline has been at odds with the news it appears against!
The Times of India yesterday reported that Emirates' EK530, the plane that hit heavy turbulence en-route to Kochi, 'dropped 15,000 feet in a few seconds'. This, the key fact in the TOI story, seemed pretty unbelievable - 15,000 feet is nigh-on three miles and you'd have to be dropping at above the speed of sound to do that in a 'few seconds' (about 15 seconds at Mach 1), which would, incidentally, be way above the likely terminal velocity of an airliner. Wow! Do I win anorak of the year?
In fact, a short period of heavy turbulence, including a reported drop through a 200ft air pocket, meant minor injuries sustained by some 20 passengers. Things could have been a great deal worse and EK's pilot certainly deserved the round of applause he apparently got when the plane landed.
The TOI piece, obviously in error, still hasn't been corrected and a lot of people took that amazing fact at face value - you've got to admit, a 15,000 foot hellish power-dive is a great story and was likely the one fact in the piece that sent it global with amazing rapidity (Twitter was all a-Twitter, of course!). Without that attention-getting 15,000 feet, we'd just have a minor incident.