Image by Max Braun via FlickrI heard a radio ad this morning that rather stopped me in my tracks, for no particularly good reason other than the fact it was promoting a website and went to the trouble of saying it out loud including the dubbleyewdubbleyewdubbleyew.
I found myself wondering whether we don't all just take that for granted these days? I'd just say 'go to alexandermcnabb dot com' rather than give the WWW. I mean, why not go the whole hog and say 'Aitch tee tee pee colon forwardslash forwardslash dubbleyewdubbleyewdubbleyew'?
Perhaps interestingly, Tim Berners-Lee (the man that put the hole in the toilet seat that was the Internet by inventing the world wide web) recently apologised for the forwardslash forwardslash, which was a programming convention at the time but by no means necessary - if you can only imagine the tonnes of paper, the zillions of wasted electrons, the megagallons of printer ink that this little quirk has caused...
In fact, the reason it gave me pause was that it sounded somehow charmingly naive. Here they are struggling to breathlessley get all of their 'dare to dream' and 'an apostolic momentum of carborundum epistles for you!' in, and they're wasting a precious slice of their 30 seconds giving me a redundant dubbleyewdubbleyewdubbleyew.
(Another ad I heard the other day gave the name of the thing they were promoting and exhorted the listener to 'Google us!'. When you do, the website name is simple and based on the name of the thing. It would have been easier all round if they'd just said 'go to nameofthething dot com'.)
It's time to drop the WWW, methinks. We all know it's on the web, surely?