Thursday, 28 June 2012

The Definite Article

English: The first Qatar Airways Cargo Boeing ...
English: The first Qatar Airways Cargo Boeing 777F (A7-BFA) in Frankfurt (Photo credit: Wikipedia)
The is the definite article. It is used in front of definite nouns, for instance, the world. So if you want to be known as the world's five star airline, you need a definite article.

Someone forgot to tell Qatar Airways. Which is a shame as every night I try to catch the news on Sky before going to bed, my only regular TV consuming habit as otherwise I tend to shun TV like a rabid dog. And every night the weather sponsored by Qatar Airways plays out some cheesy image of someone being unfeasibly cosseted together with the tagline, "Qatar Airways. World's Five Star Airline."

I find this annoying. Not in a life-threatening call the anger management guys he's about to chew off Akbar Baker's face sort of way, but in a sort of itchy animal bite sort of way. I do often wonder if the ad agency responsible are client doormats or simply stupid and incapable of stringing together a five word sentence. Alternatively, I suppose, they might think it's clever or in some way 'disruptive' to intentionally mangle the sentence. I can actually see some pony-tailed, yo-yo toting cretin presenting this new way of getting the consumers' attention. It could catch on. Imagine: "A Mars a day helps you work, rest and marmoset". See? Disruptive to the max, baby.

And then in today's Gulf News I spot an advertisement for Qatar Airways to Perth. And lo and behold, the headline's RIGHT! "Fly to the capital of Western Australia with the world's 5-star airline" it says.

I bet someone's gonna cop it for that one.

"You're sacked."
"But it's right!"
"Yes, that's what's wrong. It's not supposed to be right."

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1 comment:

Big Dave said...

My personal bugbear is the weather intro where they talk about a "crispy light Waldorf salad" and show a concoction made of lettuce and walnuts. There is NO lettuce in a Waldorf salad, as any fan of Fawlty Towers can confirm. Raises doubts about their catering prowess.

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