Showing posts with label Red Bull. Show all posts
Showing posts with label Red Bull. Show all posts

Monday 27 January 2014

GeekFest Gets A Website. And An Oculus Rift.

Computer Workstation Variables
(Photo credit: Wikipedia)
So you know what a website is, but what the hell's an Oculus Rift? Good question!

First the website. It's massively overdue, but then so's stuff like streaming the talks which just takes too much co-ordination, organising and general caring about things for us to get involved with. But now GeekFest finally has a website.

www.GeekFestME.com is the place to be.

It's the creation of UberGeek Aqeel Fikree, a talented website builder, photographer and bison wrangler. Right now it's an archive of things from GeekFests past, but has the potential (should this be deemed desirable) to act as a central repository for things GeekFest, from content derived from the various events through to community contributions, news and the like. It's really about what (if anything) people want to make of it. You can hit Aqeel up at @AkeelFikree or using the contact form on the website if you have ideas, content or contributions to make.

GAMEFEST MADNESS!

Now on to the Oculus Rift. This is a hyper-cool virtual reality headset the drooling gamer goons lovely chaps from t-break are bringing to GameFest. It's apparently the latest in puke-inducing immersive gaming gadgets. Apparently there are not only brain-spinning demos to play with but also @MrNexyMedia will be demoing his game in-development, so we're talking cutting edge beta type experience things here!!!

There'll also be a PS3 multiplayer area where people can make complete goons of themselves - always a popular element of GeekFest.

That's all in addition to the GeekTalks, TechnoCases, flowing Red Bull and a free rock gig from Jay Wud. I mean, what MORE could you want for a Wednesday evening?

PLEASE don't forget we're collecting old notebooks for poor Sri Lankan medical students!

Here's the PDF map. GeekFest will start, as usual, when you get there (if you come!) but about 7pmish is a guideline if you want to know what time to arrive late after. The talks will start around 8ish. There's no registration, no age limit, no height restriction or any other form of organisation. If you'd like to come along, you're splendidly welcome.

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Wednesday 22 January 2014

Jay Wud To Play GeekFest Dubai REUNION


Okay, so we've been conspiring merrily with the team at Red Bull and they're coming to play at GeekFest REUNION and bringing heavy rock act Jay Wud to play a free gig from 9pm. For those of you who haven't heard of Jay, his band opened for Guns And Roses last year and you can hear his music using this here handy link to Jay's website which includes downloads an' all!

It's high energy stuff and I for one am looking forward to this enormously. I've been envious of that crowd over in Beirut ever since I sat in Gemmayze's Angry Monkey quaffing 961 and listening to a live gig at GeekFest Beirut last year. Now we're quits, Beirut Geeks!

The Red Bull Wings team will be at GeekFest too. Geeks with wings! Whatever NEXT?

GEEKTALKS CONFIRMED SHOCK HORROR

From 8-9pm we have four talks and they'll be kept to a tight time schedule by a bunch of metalheads waiting to come on stage, so we've at last found an appropriate replacement to the timekeeping discipline introduced by Monsignor R. Bumfrey!

The talks are:

8pm Money For Nothing
So you've got nothing but a great idea. How are you going to raise the cash you need to make it work? Not the banks, they're useless. We all know that. From VCs? They'll take all your equity for pennies. What about crowdfunding? Or better, what about crowdfunding backed by equity participation? Eureeca.com is the first equity crowdfunding platform offering a global solution. People give you money, you give them equity. Eureeca's speaker explains how it works - and how it's already worked for young UAE startups who needed cash to make that idea a reality.

8.15pm How Google broke search. And what that means to you.
Getting ranked by search engine Google is about the right keywords and building lots of links, right? Wrong. That used to work, but now it's last year's thing - because Google just broke search - the giant's new hummingbird search algorithm changes the game and means engagement and quality content matter more than links from loads of sites. Lee Mancini is CEO of search consultancy Sekari and he'll be explaining what's going on and how you can fix your broken search results.

8.30pm Social change and sameness
The [sameness] project is a Dubai-based social initiative that facilitates moments of sameness. The "sameness" is in understanding that we are all worth the same amount in our humanity, and the "project" comes through the on-the-ground initiatives like Water for Workers, The Conversation Chair, and We've Got Your Back, that bring the sameness to life. Jonny and Fiona from the sameness project will be explaining what it is, how it works and why diversity backwards is the way forwards.

8.45pm Make money at home doing what you like
It's the perennial promise of freelancing, isn't it? And while there's undoubtedly opportunity and need out there, we've also got unprofessional clients, rip-off merchants and the like. So how can you promote a freelance community of talented people willing to exchange skills with employers who need resources and talent now - and keep that community protected and the wheels of commerce in smooth motion? It's a big ask and Nabbesh.com CEO LouLou Khazen is doing the asking - backed by winning du's The Entrepreneur and a $100,000 investment round using none other than eureeca.


Here's the PDF map or you can use Google Maps like so. GeekFest will start, as usual, when you get there (if you come!) but about 7pmish is a guideline if you want to know what time to arrive late after. The talks will start around 8ish.

There's no registration, no age limit, no height restriction or any other form of organisation. If you'd like to come along, you're splendidly welcome. If you'd like to perform a plate spinning act or share your collection of left-handed Manga comics or old Adobe Acrobat SKUs get in touch with @alexandermcnabb or @saadia and we'll give you some space and power or whatever you need.

This may well be fun, people...
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Wednesday 25 September 2013

Wakeboarding On Cranberries


Now here's a thing you don't often see me sharing on the blog - a piece of video. I happen to like this video very much for a number of reasons and consequently thought it was worth sharing.

Have a watch. It's a little over 8 minutes of HD fun. Come on back when you're done.

Wasn't that fun? I've long been a fan of Red Bull's communications: they must stand as one of the first brands - perhaps the first brand - to understand the world's changed and it's no longer all about them. Red Bull creates great events, great content, great stories about people and their achievements and takes a back seat as it does so.

Sure there's branding in there, but it's not about Red Bull helps wakeboarders perform better or indeed all about them at all, the branding's usually pretty subtle. From the now famous 'Flugtags' through music events like the Red Bull Music Academy (reported on here extensively by Hind Mezaina) taking place this week in Dubai to sponsoring extreme sports, Red Bull has worked to foster and build communities and take its place in those communities as a welcome participant - a respectful participant in the conversation.

That's an amazing thing to do. IBM did it by spending $10bn on supporting Linux, transforming itself from being the 'Blue Meanies' in developers' eyes to being a respected member of the Linux community. Red Bull has done it by working with communities, creating great events and building streams of cool content out of that work.

The video's voice over, you'll note, is the cranberry farmer explaining how cranberries are grown and talking about his business. We focus on a guy who makes boarding ramps. Nowhere in the video is a shot of Red Bull cans or cheesy shots of young people snarfing Red Bull and having a great time. A logo on the wakeboard, one on the ramp and the titles. That's it. Nobody says how much they love Red Bull, nobody points at or drinks from a can. They didn't even brand the damn cranberries.

And I love it...



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