A Mountain Of Book Reviewers

English: Open book icon (Photo credit: Wikipedia)

Honestly, you've no idea how many book blogs there are out there. After trawling through them for a few hours, they start to morph together into a plastic gloop of Blogger and Wordpress templates, a putty of garish backgrounds and glittering widgets that eventually goes the way of school plasticine and turns into a dull, brownish purple.

Yes, we're in promo mode...

I missed a trick with Olives - A Violent Romance, in that I didn't focus early enough on the global online community. That's partly because I had a printed edition of the book which was targeted at the UAE. Later on, I shifted focus from 'traditional' and Middle-East focused online media to book bloggers and reviewers and had compiled a sizeable database of sites after a while. For Beirut - An Explosive Thriller, which will launch as an online-only book (both ebook and print), that online community is even more important. In fact, it's crucial.

That means trawling through, literally, hundreds of book review blogs to find appropriate reviewers. What makes a book blog appropriate? Here's Alexander's handy ten point book blog selection filter:

1) Is the site well formatted and readable?
Purple 6 point text on a cyan background with ebulliently serifed fonts, illustrations that 'crash' on the page and thousands of buttons, awards and widgets? If you find it hard to read, so will visitors. It just takes a quick check for 7) before we move on.

2) Is it updated?
If the last post was in July, we move on.

3) Is it well written?
I'm not talking about the odd literal, but you're putting your work into someone's hands and accepting their review of it. If they clearly aren't able to express themselves, it's not going to be as smart an investment in time as finding someone who - even if they don't like your work - can effectively reason a conclusion regarding that work. The vast majority of book blogs don't fall into this bucket, avid readers tending to be literate, but there are some that do and I choose to avoid them.

4) Does the site review in your genre?
If the last ten reviews have young men with eight-packs on the covers and titles like Love in Wyoming, I can't quite see Beirut floating the reviewer's boat. Olives was easier in this respect as it did wander into romance crossover territory, but Beirut is a pretty hardcore international spy thriller. A nip into the 'Review guidelines' to check the reviewer's preferences and we can both save ourselves some time.

5) Is the reviewer accepting reviews?
Closed to submissions means just that. Quite a few blogs have put this up as the reviewer drowns in the weight of eager, breathless little books scratching away at their skin. Ignoring it just wastes everyone's time. You can always put these in a separate list to check back in a couple of months. Often you'll find 5) and 2) signal that the blogger has decided to go back to reading for enjoyment rather than being hassled 9-5 by authors shrieking 'review my book!'

6) Does the reviewer accept ebooks?
I can't stress enough how much time and hassle is avoided by reading the review guidelines - and conforming to them. And when a reviewer says no ebooks, they mean it.

7) If not, does the site have significant reach?
For about $8, I can put a review copy in anyone's hands, anywhere in the US and Canada. For about £9.99 I can cover much of the rest of the world via the Book Depository. Now the question becomes how many of these outlays do you want to/can you make? And then, when you have a budget defined, where is it wisest to spend it?

How do you tell whether a blog has reach? That's  whole piece in itself, but comments and followers are a start. Bear in mind these days that Twitter and Facebook form a part of any site's 'reach', but as a rule of thumb few followers, lacking likes and a quiet blog are probably not where you want to spend your bucks.

8) Does the site have reach?
Does it matter? Unless you're eking out your print promo budget because of 7) above, you're looking at the cost of an email or two and a Kindle/epub file. If the blog gets 50 visits a day, that's 50 more people that knew about your book than yesterday. A hundred emails will take you a couple of days to send out, but net you 5,000 eyeballs. Anything above that is bunce. Many book bloggers also post to Goodreads and Amazon, so there are also signficant multipliers there. And, of course, you can share the review with your own followers. So reach be damned!

9) Is there a clear review policy?
Most book blogs have clear review policies that are straightforward and common sense and generally my submission package would conform to these. Where this isn't the case, it's important to reflect the policy and make changes. A personal touch is always appreciated, of course. In a few cases where I've come up against stringent and onerous review policies (such as extensive online forms) I've passed.


10) What's the TBR like?
Most book bloggers have a very long To Be Read list and it's not unusual to see reviews three or even six months out. So the sooner you get out to them, the better.


And what about paid reviews, listings and other services? I avoid 'em like the plague and will continue to do so unless I get some very clear recommendations from writer friends that a given service has worked. And so far I haven't.

If you've got a blog and you'd like a review copy of Beirut, BTW, do just leave a comment or ping me @alexandermcnabb.

Fake Book Reviews. A Confession.

books (Photo credit: brody4)

I have to confess to being unsurprised at the 'established authors create fake reviews' furore. Authors are not gentlemen.

The latest head to fall, apparently, is crime writer RJ Ellory. The whole thing was started by novelist Stephen Leather, talking on a panel at the Harrogate Crime Writing Festival. He crowed, idiotically, about the way he creates 'sock puppets' - alternative Internet personae - to big up his books, including creating false reviews and *gasp* tweeting false praise as well as dissing 'rivals'.

What annoys me is the line sniffily taken by mainstream media commentators such as The Independent's Terence Blacker, "You'd expect this from self published writers, but surely not established authors".

Would you now?

As traditional publishing has struggled, and largely failed, to come to terms with the challenges of the Internet Age, publishers have wasted no time in pushing their authors to blog and tweet in promotion of their work. That many authors aren't very astute users of the Internet should come as no surprise - the poor darlings mostly like to sit in sheds and write fantasies, not leap about Twitter dressed in a silver lame thong and squealing 'My book, read my book!'.

I have myself spent much of the preceding decade dealing with the infuriatingly analogue types known as literary agents (only latterly would they accept submissions online and there are still die-hards who won't look at email). A chummy, clubby and massivly analogue industry mired in a business model predicated on massive inefficiency, publishing has struggled to redefine itself, and largely failed. As more focus is drawn to the industry, we start to see more of the underhand, self-serving behaviours of 'big publishing', including authors writing blurbs for unknowns to please powerful editors and agents. A practise little better than sock puppetry, IMHO.

As it happens, not one of my reviews for Olives - A Violent Romance, is me in disguise or any friend or family member I have pressed to write positively. Many reviewers have encountered me online or at a conference of some sort, part of the reason people buy books. Many have been sent my book for review, the clear deal here is you get an independent review of your work. I am very proud of the very many positive reviews Olives has garnered and can see no reason why I should jeopardise that by cheating.

Besides, I'm not even totally sure about the value of reviews. I can trace no discernable impact on e-book sales resulting from any one review of Olives, although I do think there is huge value in a collection of positive - thoughtful - reviews of a book being available to readers. The trouble is now, they can't be entirely sure whether those reviews are the 'real deal'. This is where reputation - as so often it does online - comes in as an important factor. And that reputation has to be earned - it can't be faked for long.

Is This Space Free?

From around about now, you can download your very own copy of the Kindle edition of my first novel, the highly chucklesome manic romp Space, for free.

That's right. 270 pages of scabrous madness can be yours for no remuneration whatsoever. Free. Nothing. Nada. Sifr. For 24 glorious hours, this most silly of books is, as Lynrd Skynrd are wont to tell us, as free as a bird.

Download Space from Amazon.com in the US here.

Download Space from Amazon.co.uk in the UK here.

Space will make youi laugh - guaranteed (or your money back). I posted about the book and my decision to hit the 'publish' button the other day, so I won't bore you with more detail. But I'd very much appreciate if you could share the word and encourage friends, family and followers to grab their bit of Space while it's still a no-risk buy. Tweet like canaries on crack. Let the world know. This Space is free!

Of Books and Stuff

I did another book club meeting over the weekend, which I posted about over on The Olives Blog. It was a great deal of fun, I can tell you.

I'm now gearing up for the Emirates Airline Festival of Literature at the beginning of March. I'm doing two sessions at the Festival, a panel discussion thingy and a workshop on self publishing and marketing.

The panel discussion is being chaired by literary agent (and former rejecter of my manuscripts, so we'll have a chat about that on the day, won't we?) Luigi Bonomi and features Dubai based author Liz Fenwick, whose debut novel The Cornish House was picked up by Orion and will be published in May and Sarah Hathorn, who self-published her book, Alexandra’s Mission: Teenagent, in 2010 as well as yours truly. We're talking about different routes to get published - Liz obviously got in the front door, while Sarah and I have both attempted to make our money busking outside.The session's linked right here.

The workshop is on how to self publish your book and how to subsequently market the thing. For a start, what should you be doing about editing your MS? What platforms to use to publish it - and how do they work? How do commissions etc work out? What are the restrictions that apply to publishing here compared to, say, the UK? And then how do you put it in readers' hands?

As Simon Forward pointed out in his shockingly sensible guest post on this very blog the other day, the wonderful egalitarianism of self publishing has not only resulted in the lunatics having a good bash at taking over the asylum, it has opened the gates of qualitatively filtered content hell and also resulted in the Internet filling up with plaintively parping authors wittering 'Read my book, read my book, read my book' all the time.

So how can you possibly get your book noticed while standing out from the crowd? The workshop's a tad pricey at Dhs 200 (it's linked here if you want to rush over and sign up) but if you're planning on self publishing a book in the UAE, I guess I'd easily save you that in time wasting publishing lessons learned that you won't have to, let alone the stuff on marketing and promotion (note I am not outselling JK Rowling, so my wise words on promotion are perhaps worth considering rather than following slavishly!).

Both sessions take place on the 9th March in the afternoon. If you want to follow the Emirates Airline Festival of Literature on Twitter, the hashtag's #EAFOL and the main festival programme's linked here because quite apart from my stellar self, there are a number of other (obviously less important) writers giving talks, sessions, workshops and general literary chatter.

I Am Glad

Olives - A Violent Romance has launched and I am glad. It launched, in that any self-published book 'launches', with a talk/reading/Q&A session at last night's TwingeDXB event, 'Praise for Prose', which took place at the Wild Peeta Open Space down at Dubai World Trade Centre. It was fun.

I had a couple of conversations at the event about my decision to self publish and what that meant to me after so many years chasing a 'conventional' publishing contract. Those conversations were perhaps a little more poignant in the light of the internal memo from publishers Hachette, leaked to 'Digital Book World'. The memo outlines Hachette's 'messaging' for why it remains relevant in a world increasingly dominated by e-books and populated by a new wave of self published authors.

I had seen mention of the memo a couple of days back, but read it in full this morning after a link was sent to me by writer pal (and self published author of the most excellent Diary of a Small Fish, which I recommend as an interesting, fun and enjoyable read, BTW) Peter Morin.

The DBW story is linked here. It's worth a read - as is the memo DBW gleefully reproduces in full. There's an interesting rebuttal of the memo by self publishing poster child Joe Konrath, if you have the patience to read it all. If not, I can sum it all up with this sound.

How does this link to the chats I was having? Well, I was explaining to people how at the end of the day I was actually very glad indeed I took the decision to self publish. I can't say I could have taken the decision sooner, because there was a road I had to travel to get here - and if I hadn't taken that road, I wouldn't be as well equipped as I am now.

But I am glad for a wide variety of reasons. First and foremost, I have the cover I want for my book, created by the designer I passionately wanted to represent my work. A publisher wouldn't have let me within a mile of the cover design. I got to control the 'look and feel' of the book, from the paper (I know, I know, I've become a Paper Bore) to the typography. I also own all the rights to my work and can assign them as I see fit - a publisher would have insisted on me assigning my rights en bloc to them. And I have been able to promote and represent my work as I see fit - not have the way my 'content' is 'packaged' dictated by a marketing department somewhere in London. Those include the rights to translated editions, especially Arabic, by the way.

I have had to invest thousands of hours into promotion, writing, planning and executing my own marketing campaign - which has barely started. I'll have to invest thousands more before I'm through. I've enjoyed every single one of them. I would have had to invest just as much as if I had signed with a publisher but suspect I'd have enjoyed myself a great deal less.

The Hachette memo leaves the most important part of nurturing a publishabl project to last:

We offer marketing and publicity expertise, presenting a book to the marketplace in exactly the right way, and ensuring that intelligence, creativity, and business acumen inform our strategy.

 In today's crowded publishing world, where literally tens of thousands of voices are clamouring for attention out there, publishers are finding their efforts at 'traditional' marketing are ever less effective - more onus is being put on the authors themselves to get blogging and Tweeting as well as meetin' an' greeting. It's a world where social networks, word of mouth and content are driving traffic and conversation that defines the success or failure of a project - big budget advertising campaigns aren't cutting it. Not that publishers ever launched those unless it was to support a book already proven to be so wildly successful you could argue the campaign was in any case a redundant move.

Looking over the Hachette memo, I can see they offer me nothing at all I can't get for myself - and that with the confidence I gain from making my own decisions and knowing I am working with the best people out there in every case where I need partnerships.

And I am glad.

(The picture above is another odd milestone - seeing a 'real' price sticker on my book!)

How To Self-Publish In The UAE

Image by saraab™ via Flickr

Here's your own guide to the process, just in case you decide to write and self publish your own book. And before you start with all yer 'yeah, right, like that's going to happen', don't write the idea off. It can all be quite cathartic, believe me.

1) Write a book.
This is generally considered to be a good first step in self publishing. Of course, if you're self publishing a picture book, or a collection of your watercolours you'll have to approach things slightly differently but I'm going to concentrate on the novel form for now.

2) Get a professional editor. 
I use Robb Grindstaff. I've always heard good things about UK based Bubblecow but have never used 'em. Update. Worked with them and they're good/recommended. You need a professional edit for two things - a structural edit and a line edit. The structural edit looks at your story and how you've put it together, aiming to cut redundancies, tighten things up and keep you basically on the straight and narrow. The line edit gets rid of all those stupid little errors that litter every manuscript, no matter how hard you search for 'em. People like Robb are born with strange compound eyes that pick these up in a way we normal mortals can't aspire to emulate.

3) Make sure you understand what you've written.
That sounds daft, doesn't it? But you're going to have to sell the thing all by yourself, so you'd better have properly scoped out the subjects, topics and characters of your book and sifted through them to find the best angles to promote, the things that are going to engage people. You'll need a strong blurb, too. More posts on this later, I'm sure. (Are you guys okay with all this book talk or are you longing for me to go back to whining about HSBC and stuff?)

4) Decide on your platforms.
It's essential to be on Amazon's Kindle and for that I used Kindle Direct Publishing. To support other e-reader formats, I went to Smashwords. I also put together an edition using CreateSpace, which lets me offer a printed book through Amazon.com. Of course, e-reader adoption in the Middle East is still low because Amazon doesn't sell either Kindle or content to the region, which really doesn't help us writers, I can tell you. Because of this, you're going to have to print your own booky book for the Middle East market.

5) Apply for permission to print from the National Media Council.
In order to print a booky book in the UAE, you have to have permission. Importing a book is different and requires a different level of permission, which any distributor will sort out. But printing one here means you have to get this permission. How? By going to the NMC in Qusais (behind the Ministry of Culture building) and lodging two full printouts of the MS. One of these will stay in Dubai as a reference copy and one will go to Abu Dhabi to the Media Control Department, where it will be read and approved or not for production in the UAE.

6) Realise that Dubai is going to take its sweet time over this and send another copy direct to Abu Dhabi yourself by bike.
I am so very glad I did this.

7) Obtain your permission to print
I got mine in an unreasonably short time thanks to a very nice man at the NMC taking pity on me and accelerating his reading of my book. It helped that he loved the book, which delighted me more than you could possibly imagine.

Update here - getting the actual document was a tad harder than getting the verbal go ahead!

8) Get an ISBN
This is actually a doddle. You nip down to the Ministry of Youth and Culture in Qusais and give 'em Dhs200 and a filled out form that gives the title of your book and some other details and they send you a fax (A fax! How quaint!) with your UAE ISBN number. By the way, ISBN numbers mean very little, they're a stock code and do not have any relationship to copyright or any such stuff. You need one to sell books, but that's as far as it goes.

9) Go mad trying to find novel paper, then give up and go to Lebanon.
By now you will have already got a quote from a printing press - all they need to actually print the thing now is that little docket. It's about here you'll finally make the decision that you don't want to use the 'wood-free' paper all the UAE's printers want to print your book on, but to actually use real book paper. It's actually called, wait for it, 'novel paper' and is a very bulky, lightweight paper. Pick up a book by the spine and it will tend not to 'flop', while a book printed on wood-free stock will.

Nobody's got it. It's as if nobody in the UAE has ever published a 'real' book, just books printed on copier paper. I'm not having it - I'm going to all the trouble and expense of producing my own book, it had better look like a book, feel like a book and, when you pinch its ear, squeal 'I'm a book!'.

So one goes to Lebanon - or Egypt, or Jordan. People write and publish books there all the time, so you'll find printers and novel paper abounds. Which means you never needed that permission to print at all, as now you're importing a book. Bang head repeatedly against brick wall and do Quasimodo impersonations.

10) Delay the UAE edition launch to the TwingeDXB Urban Festival, taking place on the 10th December 2011, where you're doing a reading and stuff.
I could have made it in time for the Sharjah International Book Festival if I'd settled for the other paper, but I decided to delay instead and get it done properly. So we're launching the online edition at Sharjah, with an open mic session where I and self-published Emirati author Sultan Darmaki will be doing readings and Q&A and stuff. That takes place this Sunday, the 20th November, at the SHJIBF 'Community Corner'.