Wednesday, 14 January 2009


I found this NIB in today's soaraway Gulf News (800g):

In recognition of the World Future Energy Summit, January 19-21, Abu Dhabi National Exhibitions Company (ADNEC) will turn its website green to symbolise Abu Dhabi's world leadership in energy production and the importance of the evolving global future energy market.

I was still wiping the tears from my eyes when I remembered something from my session last night over at EMDI, where 20-odd hapless PR and communications students were subjected to an extraordinary two-hour performance of insane gibbering and kazoo playing by your humble correspondent.

You see, I like to go through AME Info and pull random press releases from the site to critique in writing-focused training sessions. And so I thought, well if GN ran this as a NIB, somewhere out there in the great sea of wonder that is the Internet, there must be a press release with more of this marvellous material in it. And so, indeed, there is.

Here, to round off the enjoyment of the many connoisseurs of fine things wot visits this blog, is the quote from that release:

"We are always looking for innovative and exciting ways of supporting the events which are held at Adnec, particularly our most important shows such as WFES. Thousands of people visit our website every week and by turning the site green for the duration of the show we are demonstrating our support to the event."

Turning a website green is innovative and exciting. Oh, good grief. My sides actually hurt.

NB: This blog post has been turned green to symbolise breathless excitement.


Catalin said...

I should have known... Why didn't I change the colour of my blog to green?! While they are turning their site green, I'm sure the managers of ADNEC are sitting comfortably in their petrol eating Land Cruisers.

On another note I replied to your comment on the blog about how that sort of image is achieved.

I also enjoy reading your blog!

Seabee said...

The whole 'green' thing here has me in hysterics. I suspect that a small handful of people using it actually understand its environmental meaning but the vast majority quite obviously understand it as a colour. So for example we have developers proudly trumpeting 'green' for buildings, which actually have huge amounts of landscaping on and around them.

Still it's a trendy word - no, make that iconic word - so we all have to use it. (Now there's a thought for a PR hack - work the phrase 'iconic green' into all your press releases...)

Mr Hobnob said...

Oh, dear Lordy, please deliver from simpering "PRs".

Yours catatonically

ps - can that be mint julep green?

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