How smart are you?
An idle click on a new Twitter follower message as I contemplated the second coffee of the morning led me to this Tweet:
"We launched the project site http://www.smartpeople.ae this is going to be revolutionary!"
There was something familiar about this. Maybe it was the over-excited tone, maybe the the lack of punctuation. Maybe the over-promising - 'this is going to be revolutionary'?
And then we have the Twitter ID - 'Albert Edison'. I smell ad agency.
The site's borderline slick, copywriter schtick with smart graphical treatment, some neat ideas, a Twitter feed and even a link to 'Our Facebook Page' that doesn't work. And yes, it's an 'integrated social media campaign' from someone. Ths is undoubtedly a company and a site driven by an ad agency - the 'feel' is unmistakeable.
You see, the first problem with this whole thing is that you need to be UPFRONT if you're a company using Twitter and other social media. There's no point in being coy - and you're just going to annoy people if you hide your identity and purpose.
And that's precisely what UAE telco Du has done with this campaign. 'About us' on the website doesn't say, 'Hi, we're du and this is our new campaign site'. In fact, nowhere on the site says 'Hi, we're du and this is our new campaign site'.
So no, I didn't think your idea was smart - I was mildly annoyed that you'd wasted my time and misrepresented yourselves to me, actually - and that you're crashing around 'social media' having learned none of the lessons of Wal-Mart et al.
Wise up, people.
THIS IS NOT A ONE WAY COMMUNICATION ANY MORE!
Update. The Facebook page is now working.
Just in case anyone out there doesn't know this, you can look up any UAE registered (any .ae domain) website and find out who owns it by using the UAE NIC WHOIS tool.
You can do the same with .com sites by using whois.com.