Image by Esparta via FlickrI almost managed a week without posting, thanks to Phillipa, but now I'm blowing it.
Twitter has been a-tweet with disgusted tweets linking to a very odd thing on YouTube - Microsoft's 'Host a Windows 7 Party' video.
It's linked here. Watch it before you read on, I would. Get it over with. Content warning - it's very, very, very crap - so don't say I Rickrolled you or anything.
Done? Fine, get your breath back, there's no rush.
Now it might just be that this is a really smart, post-ironic teaser that's going to lead to a really hip Madison Avenue type 'We woz just leading you on' follow-up. If it does that, Microsoft has lost my custom, because I'm really not in the mood to be messed around with by smartarses using social media to prove they're cleverer than I am. Right now, I want brands to start behaving better because I've had enough of being fed bullshit by corporations and just want honesty, integrity and straightforward communication. You jerk me around, I'll invest time punishing you. That's the new deal, guys.
Alternatively, this could just be an unbelievably turgid dollop of woeful, mind-numbingly asinine and utterly inane idiocy of appalling proportions. It could be the most ill-conceived, zeitgeist-missing 'campaign' of all time. Comments have been disabled on YouTube, which is not a good thing as Microsoft would quickly have seen that this was the daftest idea since someone decided to design a car called 'Edsel' - whether it's a 'smart' teaser or a genuine, epically misguided, attempt to get Middle America to hold spontaneous 'fun' Tupperware party style events across the nation.
Hey! Coool! Softerware! Like Tupperware! Why didn't we think of that before? Awesome! Good jooob!
End result? I truly think Microsoft has lost the plot. Marketing was the only thing it did superlatively well.
Where do you want to go today, Google? It's your world, now...
PS: I hated Vista. I wanted to believe in Win7.0...