Monday, 2 November 2009

Win a Cow's Aorta! Now Extended!

Abras are the traditional mode of transport be...Image via Wikipedia

The Roads and Traffic Authority of Dubai has extended the deadline for entries to the Dubai Sustainable Transport Award. It would appear that not enough people want to win a silver-plated segment from a cow's aorta.

Perhaps interestingly, snuck in the very bottom of the press release issued by the RTA announcing the extension, there are two subsidiary awards this year, as well as the four key awards (I'm not going to list them, if you're interested more info is here).

The second subsidiary award is for 'Best Media Coverage'. According to the RTA, the award "relates to the media coverage of events, activities and news of the Award. This Award is designed for the government, semi-government and private media organizations."

So you get an award for covering the awards. Neat. I can't wait to see which journalist will step up to receive an award for the most slavish, extensive, praise-laden and blindly approving piece of witless, saccharine hagiography.

Oh, sorry. I meant 'most incisive and independent evaluation of the awards, their objectives and success in meeting those targets'.

It just came out wrong.
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Oussama said...

Oh!!!! for Freudian slips.

Seabee said...

It's a classic isn't it - an award for publishing the most press releases.

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