Wednesday, 30 November 2011

Fakhr El-Din Restaurant Amman - The Update

It's a fascinating exercise in SEO wot I posted about earlier today. Amman's classiest and tastiest (IMHO) Arabic restaurant, Fakhreddine, has long caused major search-derived traffic hereabouts because, in fact, the restaurant is properly called 'Fakhr El-Din'. and its 'proper' website is The restaurant, part of the ATICO group, has had to face standardising the English version of an Arabic name - so you could call it Fakhr El Din or Fakhr Eddine or Fakhr El-Din or Fakhreddine (the popular spelling at the time I first blogged about the restaurant) or any other combination of names.

The conundrum is which spelling you plump for - and which misspellings you include in your SEO efforts. The most popular (as I say, at the time, 'Fakhreddine' was the 'defacto' name of the restaurant in English) ones can be easily hijacked or cause frustration, so the trick is working out what they are and re-routing them to your 'real' spelling.

Arabic is wicked like that. Are you Ali Alhashemi, Ali Al-Hashemi or Ali Al Hashemi? Perhaps Ali Hashemi? All four are essential SEO targets. What's more, it gets even more complex as you 'drill down' into search.

But for now, let us consider Fakhr El Din to be the name to click on. It's a GREAT restaurant. The Fat Expat review says it all, really: It's linked here!
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Keefieboy said...

I'm sure you know, though, that blogs hosted on get a MASSIVE boost in Google (who own Blogspot), as well as more or less instant indexing. I used to build and host blogs for my clients, now I make them sign up for a Blogspot and I design them a template to match their website.

Bush Mechanic said...

Why is it when I enter a correctly spelled address in the address bar, search will downgrade it in the results below sites that have almost no relationship to the name queried? I am going away from google search as it's results are getting further and further from the mark.

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