Showing posts with label Greenwash. Show all posts
Showing posts with label Greenwash. Show all posts

Wednesday 28 January 2015

Bill Gates, GM seeds, Monsanto and Africa. Hope for the future?

Bill and Melinda Gates during their visit to t...
(Photo credit: Wikipedia)
I do find this all profoundly depressing.

There I am, minding my business looking at a news website, when my eye catches one of those annoying little 'On the web' link-bait thingies. 'Bill Gates' predictions for 2030' it says. Fair enough. I refuse to click on 'em as a matter of principle (my furious rebellion has come to this over the years) but a while later I made my own way over to the 2015 Gates Note, which is Bill and Melinda's version of the sort of photocopied note that goes with the Christmas card to let everyone know little Gypsophila is now taking ballet lessons and wee Roderick has stopped eating light bulbs.

Bill and Melinda make a number of predictions for the future, slavishly picked up and amplified by all manner of media. One of them is 'Africa will be able to feed itself'. Which is nice. I was reading all this worthy guff, all the time being keenly aware of a nagging sensation about Bill Gates that I've tended to have since the days when, as a journalist, I was in receipt of official letters of complaint from Microsoft about the things I had to say about them - and him.

I saw a little infographic thingy, the 'Four keys to agricultural productivity', sourced from AGRA - the Alliance for a Green Revolution in Africa. These sorts of acronym pop out at me nowadays, they usually mean 'Big Business/Agro Disguised As Something You'd Like More'. Alliances, Committees and Action Groups funded by Big PR to front some vested interest or another.

And such is AGRA. The weasel comes in their own FAQ:
Can resource-poor smallholder farmers afford to buy seed every year? 
Yes. In fact, we are finding that seed companies regularly sell out of their stocks every year, and still cannot keep up with demand. Selling seed in small packages and making it available at the village level has greatly increased farmer adoption of improved seed. Mobile money has likewise boosted sales of seed in remote villages. AGRA also works with farmer organizations that offer group buying opportunities, as well as access to credit. What we are increasingly seeing is that, by adopting improved seed, farmers are becoming more prosperous and more able to purchase additional seed, as well as other inputs.

Does AGRA support GMO in Africa?
AGRA invests in conventional, farmer-driven breeding as a way to give farmers access to high-quality seed at prices they can afford. The big problem for farmers in Africa is access to reliable seed. Currently, only about one quarter of Africa's smallholder farmers have access to good seeds, compared to, for instance, 80 percent of farmers in China. New varieties are needed because many of the seeds farmers use today are inherently low-yielding and vulnerable to crop diseases and pests.

Well, hold on a moment, folks. What was wrong with a straight 'no' to that last question? And why would farmers HAVE to afford to buy seed every year?

It's interesting that everyone here is talking about 'maize' when they mean 'corn' or 'sweet corn'. Is it just my nasty, suspicious mind that tars us all with avoiding an increasingly unpopular and maligned word? Did you know that Canola was a brand name, coined (at least in part) because North American consumers wouldn't like the sound of 'rape seed'? Or that over 90% of the North African rape crop is Genetically Modified (GM)? Or that over 95% of American sweetcorn is GM - designed to be resistant to chemicals such as Monsanto's poisonous Roundup herbicide and so allowing the crop to be drenched in such high levels of the awful stuff that it makes its way into the food chain - and the food that people eat?

AGRA was founded in 2006 through a partnership between the Rockefeller Foundation and the Bill and Melinda Gates Foundation.

So we take a look at this drought resistant 'maize' Bill's PR guy is waffling on about. It would seem 'Joyce Sandiya' in Tanzania was likely planting ZM 309 or ZM 523, two varieties of hybrid corn developed by CIMMYT (another acronym right there, this time for the 'International Maize and Wheat Improvement Center', whose research into drought resistant corn was backed by, wait for it, the Bill and Melinda Gates Foundation and the Howard G. Buffett Foundation). It was planted in Malawi in 2009 to great success.

Which is great, right? We're feeding Africa. Yay.

Except I can't help feeling unsettled by some of CIMMYT's bedfellows. They're working with Monsanto, the poster child for egregious GM and a company in which one Mr Gates' Foundation has a substantial, 500,000 share, investment (he's also invested in GM company Cargill but is tight-lipped about both investments). They're also linked to genomics company GeneMax, 'big six' GM company DuPont and agrochemical and genomics company Syngenta. Their 'advisory board' have strong links to Monsanto and Cargill.

They've got GM scrawled all over them.

It's interesting looking at all the coverage of their work, how they always partner with a local authority/research associate and ensure the local boys are upfront when it comes to the headlines and credit. Again, that's just me being suspicious and remembering the techniques used to publicise Microsoft 'win' stories back in the day.

You won't be surprised by now to learn that 25-year former Monsanto executive and GM research pioneer Robert Horsch is the deputy director for agriculture at the Bill and Melinda Gates Foundation.

So there's Africa's hope for the future, right there. Bound to buy their seeds every year (wait for the prices to go up), mired in debt and tied to restrictive contracts and drenched in glyphosate herbicides, producing poisoned food in thrall to big agribusiness that snuck in under the coverage of enlightened philanthropy.

You really couldn't make it up...

Wednesday 16 March 2011

Masafi - Greenwash or just a spin cycle?

Jute fabricImage via WikipediaI have been a happy Masafi customer for over 20 years now. I can remember when the stuff used to come in vinyl bottles (Crumbs, vinyl! What were we all thinking back then?) even. A friend who is an analytical chemist did an analysis of the UAE's bottled waters and consequently would only ever buy or drink Masafi.

Me too. It's a brand I have incredible faith and trust in.

Reaching for the green-handled six-pack at Spinneys today, I found myself lifting a jute bag with not six but eight bottles - a green gift from Masafi! Good stuff, chaps. I'm mildly supportive of green things (although have to confess this comes with an almost irresistible urge to flick tree huggers' nipples) and thought this was a good idea.

Turns out the extra two bottles are free. Daft, really, I'd have bought the 8-pack happily. Does Masafi, easily the premium brand in this market (discounting madly expensive imports like Evian or Voss) really face competitive pressures sufficient to necessitate a 25% giveaway and a free jute bag? I'd say not, but then I'm perhaps an unusually  loyal punter.

It turns out when I get home, that they're actually a six-pack that's been shrink-wrapped in 'ordinary' plastic, rather than the normal bio-degradeable packaging. The extra two bottles have been Sellotaped to the six pack. This makes the whole lot very hard indeed to get out of the snug-fitting jute bag, which is just the right size to squeeze eight bottles into. Then you have to unpeel the two taped bottles, which leaves a big sticky band around them. Trying to lift the wrapped bottles, the shrink-wrapping burst leaving me having a wee sweary in the middle of a muddle of rolling water bottles.

It all left me thinking, rather irritably, why didn't they just put the eight damn bottles straight into the jute bag  (which, by the way isn't a 100% jute bag and appears to contain quite a bit of plastic in itself) and save all the wrapping and packaging? Because in the end, the whole bundle isn't very green at all - in fact, arguably less 'green' than the standard six pack wrapped in biodegradable plastic.

I thought it an unusual misstep from a company whose marketing has never been less than deft...
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Thursday 11 February 2010

Crédit Agricole - Green Washing

Sean ConnerySean Connery via last.fm

I have to admit to finding the Sean Connery-voiced Crédit Agricole TV advertisements mildly annoying. The theme is consistent - scenes of awful doomsday industrialisation are played over Sean baby's trademark Shcottish vocal - in fact, he's hamming it up so much that he sounds like a cheap voice-over artist trying to sound like Sean Connery - and then suddenly, with the exhortation that it's 'time for green banking', we're shown 3D animations of some mad bastard's nightmare 'green world' where people are made badly out of polygons and all surfaces are rendered using 1980s graphics technology.

I've been meaning to take a look at the company's website for a while now and find out quite what 'green banking' is. And now I know. It's rubbish.

Crédit Agricole does nothing that any other major corporate wouldn't do. It's got a diversity program. It's carbon offset. And it finances wind farms. That's about it - and pretty much any large financial or other corporate today would be in a position to make similar claims. In fact, Crédit Agricole's own 'green banking' website lays claim to 'green banking' as an 'alternative way to conduct banking business' on the following three pillars:

Its origins. Crédit Agricole was founded by the merger of local banks dedicated to providing finance to farmers. Seriously - this is CA's primary claim to being a greener bank than others. The idea that French farmers are green is mildly interesting given that they're lobbying for the introduction of GMOs and are more agri-industrial than they are cutesy organic homesteads.

Its organisation and culture. There is no reason given on the website why Crédit Agricol's organisation and culture are in any way 'greener' than anyone else's. In fact, there is no reason given whatsoever for any green credentials to be attributed to the bank's organisation and culture. This would likely be because Crédit Agricole's organisation and culture aren't really 'green' in any meaningful way.

Its identity. And here, ladies and gentlemen, is the payoff. Crédit Agricole is green because its identity is green. We're green because we say so is the message behind all of those millions and millions of dollars in international advertising.

Behind Sean Connery's trademark lishp is that one marvellous message. If you've got enough money, you can just repeat unsustainable assertions at your compliant audience and they will eventually come to accept your liesh.

Jusht shay it will be sho and it will be sho...

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