Today's Emarat Al Youm has a news story blaring the great news that retail sales in Dubai have gone through the roof this summer, obviously thanks to the Dubai Summer Surprises festival which is headed, as over 900 Facebook Group joining (it's going to hit the 1,000 by the weekend) people know, by the infinite-eyed grinning yellow evil that is Modhesh Al Modhesh.
25% increase in shoppers shrills the page 18 headline, backed up by the picture caption, Boutiques and accessory shops had the highest share of Festival sales.
Delightfully, the huge image used to illustrate the story is that of an completely empty shop.
One can only conjecture that they had been scared away temporarily by the appearance of a hungry, ravening Modhesh...
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