How To Start Writing A Book

 (Photo credit: Wikipedia)

I've posted in times past on how to write a book. I've posted about how to edit a book - and most certainly how to publish a book, as well as my own booky journey. And I've posted a lot about book marketing. I've probably posted about how to murder a publisher, too.

But I've never talked about how you actually start a book. You know, how you sort of decide you want to do it then knuckle down and actually get on with it. That moment when you realise, 'Here I am. I'm actually doing this. I'm writing a book!' is something else. But how do you, you know, get there?

And so @dollz87 on Twitter made a good point today. It's all very well talking about this here Emirates Airline Festival of Literature 2016 'How to get your book published' session wot I'm taking part in, but how DO you stop talking about writing a book and actually start writing a book?

For myself, I had a couple of false starts. I most certainly had not the faintest idea of what writing a book entails. It's probably lucky I didn't, because I'd probably have found something more destructive and less intelligent to do instead. My first book 'Space' started with me writing a scene set outside the Pompidou Centre in Paris. I had a character, René the Horse, in mind. I wrote about 1,500 words and then the file sat on my Toshiba T1600 (showing my age, but it was one flash puppy of a PC to own back in those days) for years as it rotted in my brother in law's attic. It's still there, for all I know...

When I eventually decided to write a book, I sort of had René in mind, but I had to get from the start of a book over to him in Paris. I dreamed up the idea of an auto-manifesting chicken and started writing...

The chicken appeared on the kitchen worktop with a percussive ‘pop’, interrupting Ben Jonson’s rummage in the fridge for something to eat before afternoon surgery. There was little on offer: stale bread, no butter and a pot of slightly mouldy jam. Scanning the kitchen for the source of the noise, Ben found himself looking at a particularly magnificent roasted chicken on a ceramic dish. It was occupying a space that had previously contained neither chicken nor dish.

A soft hissing sound fizzled into silence. The chicken was plump, still warm and its rich, savoury fragrance filled the air. Ben’s mouth pricked with saliva. He’d eaten nothing since yesterday lunchtime and now he was looking at a glistening, freshly roasted chicken. 

Licking his lips, partly from animal lust and partly from apprehension, Ben scanned the room. Just a kitchen. He looked up. Just a kitchen ceiling. 

The disconnect overwhelmed Ben’s response to sudden bounty. He felt like a laboratory mouse: If you press this button, food appears. His mind raced, grasping for explanations like a lunatic reaching for butterflies. This was wrong. The chicken had failed to follow due process. Chickens are born in hatcheries, raised in farms. De-beaked, plucked, dipped, shocked, slashed, racked, packed and stacked, bagged, bought, stored, stuffed, cooked and scoffed. They know their place, do chickens: they’re food. Except he hadn’t bought this chicken, and he hadn’t cooked this chicken. This was new chicken. Inexplicable chicken. Chicken á la quiz. He reached across to the oven and opened the door. It was cold.

You can buy 'Space' here for 99p. It still makes me laugh, I must confess.

And so I was away. 100,000 words later, I leaned back with a sigh of satisfaction and decided I deserved a Martini. Space was written and I could now unleash my genius on literary London. The rest, as they say, was pants.

But how do you START? I've got news for you. It's really easy. Here's my $1mn super secret writer's tip: just start. Get it down on paper, at least the first few pages. Start writing. Now begin to think about what it is you're building here. Ideally, sketch out the big idea and then break it down into chapters, building your big idea in an outline. Don't stop writing while you're doing this, keep the momentum going. Don't put off writing to do planning, but write as you plan. The further ahead you plan, the better, but don't stop writing, whatever you do.

Start by writing down your opening scene. Don't sweat this too much, it'll likely never make it to the final cut, but make a start. Finish whatever you write in that first session and have a think about where you want to take it next. Start again with the next session and read over what you wrote before, then take up the quill again and write more. Repeat.

Scope out a 'writing time' for yourself. For me, it's first thing in the morning before the office wakens (I spend half an hour thinking in the car and then an hour writing. I'll write in the evenings as well when I can. Morning me leaves notes for evening me. I write on Fridays, too. I'm married to a teacher, so she spends Fridays planning. We're happy enough, both beavering away in our study.). You're looking at giving yourself a daily 1,000 words to write. You don't have to DO this, but have it as a target. 400 well written and considered words that resolve a problem are better than 1,000 sketchy ones that leave you with a problem later on, believe me. But if you end the week 7,000 words to the wise, give yourself a massive pat on the back.

Don't tweet, don't let yourself get distracted. Switch the Internet off. Just concentrate on that story, the big picture one, the scenes you're building and the story you want to tell. Think about things when you're not writing, dream up characters and their backgrounds, their stories and their lives. Steal quirks from people. Keep writing. Every day. Even a few words. Keep writing. Keep writing.

And you'll do it. Trust me, you'll do it. Don't bother with NaNoWriMo type deadlines, that's a sure-fire route to a rubbish book and a huge editing job (an editor friend dreads the end of NaNoWriMo because he knows what sort of MSs are going to start dropping on him). Stick to your 1,000 words a day as best you can and just plug away at it.

Believe me. The second you've started, you're on the way to finishing. By the fourth or fifth second you're committed. A couple of minutes in, you're carving your way to success. A few days in and you're a writer, writing. Don't worry too much about all that show don't tell sort of stuff (maybe have a read of this here handy post), or even worrying about POV and other writing techniques for now (there's time for that later), but focus on telling your story.

Once you've given those first few days to it, you're on the way to redemption. It's just like giving up smoking, but in reverse. And that's how I did it: I gave up smoking and my novel became my new obsession.

Just remember the golden rule: start now. Seriously. Right now. Close this window and open Word, take a deep breath and just write something. There. You've started. You can worry about the rest later. If you need a shoulder to cry on, it's @alexandermcnabb. But NOT in your writing time, hear me?

Good luck!

A Dubai Writer's Workshop - Book Writing, Editing And Publishing

The Brand Spanking New Bookshop at Dubai International Financial Centre (DIFC)

STOP PRESS

Last session tonight - 28th October - at 6.30pm sharp! So far it's been busy but there have generally been enough seats/tabletops to go around. Tonight (more below) is about how to find a publisher or, alternatively, do it yourself!

So you think you might have a book in you and you want to let it out, a little like the icky scene in Alien. You know, that one. A book is born! Pop! Squelch!

Well, I might be able to help. Then again I might be of absolutely no use at all. It's one of those gambles you have to take in life.

On Tuesday 14th, 21st and 28th October 2014 respectively, from 6.30pm until 8.30pm, I'll be running a series of workshops at Bookshop - the funky new book sales outlet in DIFC from those lovely (if perhaps just a little potty) people at BrownBook.

We did a vaguely similar series of workshops at Archive early last year at which people appeared to have fun, but then they were maybe just being polite... And if you miss this lot, you can pay good money to come along to the writing and publishing workshop I'll be holding at the Emirates Airline Festival of Literature next year.

But these ones are... shhh... free!

How to Write a Book

Tuesday 14th October
Bookshop Dubai (DIFC) 6.30pm

I've written blog posts on this very topic if you want to mug up or just avoid having to spend two hours glued to a seat with me screaming abuse at you. At the actual workshop, we're going to look at the history, nature and purpose of narrative, and then delve into what makes people write books, how you can save time by thinking through some key stuff beforehand, structures of narrative and why you need to mull six honest serving men before you ever tap a key. Then we'll be lurching into how to structure your book and tell your story in the most compelling and exciting way. We'll look at nasty stuff like POV and characterisation before we zoom into writing techniques to help you make the most out of your story, including stuff like crafting dialogue and building brilliant exposition that flies rather than plods. If you survive that lot, you might make it on to...

How to Edit a Book

Tuesday 21st October
Bookshop Dubai (DIFC) 6.30pm

Editing is a vital skill for any writer, not least because the less work your editor has to do on correcting your sloppy manuscript, the more quality of thought and deed you'll get from the edit. Trust me. We'll be looking at the power of words, at the importance of word choice in various situations and then getting all down and dirty with different types of edit, from the big picture right the way down to the line edit, where all those commas are left quailing in the dark corner of a dank cellar as you wave a shotgun at them. We'll review techniques for creating a synopsis and a book blurb before wandering around the (huge) range of common writing errors you can purge from your work before anyone else gets a chance to see 'em. And then it's on to...

How to Publish a Book

Tuesday 28th October
Bookshop Dubai (DIFC) 6.30pm

We're going to take a look at your two most likely routes to publication: traditional publishing (finding an agent and a publisher who want to invest in your work) and self publishing (finding an audience who might want to buy and read your book). We'll look at how to prepare your manuscript for both eventualities, the process of publishing - from how to construct query letters through to how to find your audience online. We'll look at appointing an editor, getting an ISBN, printing, creating ebooks and all sorts of other stuff, including online book sales platforms and how you can promote yourself as an author - whether you're traditionally published or self published.

Who the hell am I to be doing this?

Nobody, really. I'm a publishing, digital media and communications consultant by day. By night, I'm the self-published author of three Middle East-based spy thriller novels: Olives - A Violent Romance which caused quite a controversial kerfuffle; Beirut - An Explosive Thriller which landed me a literary agent in London whom I finally dumped and Shemlan - A Deadly Tragedy, a novel I'm deeply proud of, but which has so far left the bestseller lists untroubled. I'm currently working on my fourth serious novel, A Simple Irish Farmer. Like I say, yer takes yer risks...


If you'd like to come along - or have a friend who's interested in writing and thinks they might just have a book in them, there's no money or registration or anything involved - but if you'd like a seat, I'd suggest you RSVP by leaving a comment on the blog, hitting me up on Twitter (@alexandermcnabb), facebook (/alexandermcnabb), using the contact form on alexandermcnabb.com or emailing me at alexander@alexandermcnabb.com. I'm sort of easilyreachable...

For location and so on, you can hit up Bookshop here.

I'm also at the excellent ExpatWoman Family Fair on November 8th AND co-hosting a 'Literary Lunch' at Dubai World Trade Centre on the same day. I am clearly in the process of cloning myself...

Tata for now!

How To Write A Book

This, believe it or not, was my Christmas gift from 
The Niece From Hell - a 'starter pack' of book napkins!.

You have to bear in mind the advice below comes from a self-published author who's just started out and will likely never sell more than a couple of hundred books, not Jeffrey Deaver, okay? You are, of course, more than welcome to buy my book and decide for yourself whether to listen to me.

Pal Abdulla Al Suwaidi (@Aabo0 to you) asked me on Twitter to share the resources I used developing my book, Olives - A Violent Romance. To that end, the below.

In terms of actual literature on writing books, there are hundreds of books on how to write a book. It's notable that few of them are written by successful authors of anything other than books on how to write books and many carry mendacious subtitles such as 'How To Get Published'. I think you've more chance of being published by wearing a duck on your head and standing naked outside Blackstone's than you have by reading these books. Books on writing will only take you so far - the rest of the process is as arcane and mystifying as the famous Nebulising Nonentity of Nether Thragulon Nine.

I own two books about writing, foisted upon me by an insistent and exasperated Phillipa Fioretti as we worked together on an early edit of Olives. Self Editing for Fiction Writers by Renni Brown and Dave King and The First Five Pages by Noah Lukeman. Both are books I am very glad I bought. Other than those, I suppose I've read a load of articles and stuff online but most of my learning has come from working with writer friends on my manuscript or theirs - there are writer's websites such as Harper Collins' Authonomy or Litopia which let you post up your manuscript and allow others to 'crit' it. The upside of this is you get lots of advice and input, the downside is there can be a lot of backbiting, competitive 'backing' where, for instance authonomy, the site is based on competing and it can be hard to know if the advice comes from a seasoned pro or a complete dufus.

Should you join a writers' group? I have found (as I acknowledge in Olives) the company of writer friends utterly invaluable, but I stress they are friends - people whose company I sought and enjoy. I have never belonged to a writers' group as such and look on them with mild horror. But don't 'go it alone' for pity's sake. I did that for over five years and now fervently wish I hadn't wasted so much time.

I follow a number of blogs, but these are more focused on publishing rather than writing. However, I'd recommend:

The Passive Voice - mostly posts from other people's blogs, but his selections are usually thought-provoking and his observations often add value, too. And, of course, he's finding other writers worth following for you.

The Shatzkin Files - Consultant Mike Shatzkin was one of the early voices that 'got' digital and he remains a must-read commentator on publishing.

The Bookseller - The trade journal of publishing. I find this great for following the industry and occasionally  useful for 'reality checking' some of the more strident neologist voices.

Pub Rants - A useful agent's blog. Kristin is one of the very few agents who I follow.

Writer Beware - A good early warning system for scams and scammers. As self publishing grows, so will the marketing scams that promise to market your book etc.

Mad Genius Club - A bunch of writers writing about writing, always worth a visit.

The Independent Publishing Magazine - Does what it says on the cover.

Obviously, if anyone else has any smart ideas on writer/author/publishing blogs to follow, feel free to chuck 'em in the comments.

As for the rest of it, here are some of my learnings so you don't have to smack your head against the same brick walls I did.

How to write a book

So, you've set up all these blogs in your reader and popped off to Amazon to buy those books. You've got a nice, sharp pencil and a piece of paper ready. Now you can start writing your book. Step back from that keyboard, I was serious about the pencil and paper.

1) A Novel Form
What kind of book are you intending to write? Be clear with yourself, categorise it from day one. Chic-lit for the over 30s European housewife? A thriller for early 20-something professionals? Tighten it as much as possible and try to imagine your audience. Is it a large audience? What kind of books is it buying? Where is it buying them? Is your genre of choice one you read a lot in? Which authors do you admire/enjoy the most? Are they selling well? How will you be different to them, yet occupy the same space on the shelf? (One writer solved this problem by using a pseudonym that placed him next to his 'target author' on bookshelves!)

These questions all seem far removed from the beautiful process of creating literature and they indeed are. But if you want your beautiful literature to get published, you'd better start thinking commercially from the get-go. Publishers don't buy beauty any more, they buy books they think they can sell in the mainstream. If you're in it for the beauty and to hell with the consequences, then you're self-publishing and you're as well to understand that before you press a single key.

Now to use that piece of paper (some people use whiteboards or big charts, I happen to use paper). Presumably you've got an idea of the basic plot of the book. Now you can Google 'narrative curve' and came back to this after you've spent a couple of days reading all the advice out there. I start out by putting the events in my book in little clumps of text and linking them with arrows, so each clump is a little like a scene. Each scene, then, takes your character forwards on the journey of your book (the journey can, of course, take place on an armchair), by moving the character or by moving other characters and situations that influence or impact your character. The arrows let you move to the next scene and connect scenes. Force yourself to do this through the whole book to the end (the temptation is to do about half and then decide to resolve the rest when you get to it). It doesn't have to be totally granular - it can be a very 'broad brush' approach, but you want to have an idea of what you're setting out to do. Ideally, the whole thing can also be colour-coded to belong to the beginning, middle and end, which takes you back to the narrative curve stuff.

2) Start writing
Now you can start putting your scenes on paper, knowing where they belong in the full picture. In fact, books are ideally structured in scenes, each scene having an objective to it that moves the story forward. Each scene belongs in a place, so be careful to let your reader know where he or she is. Each scene has a single point of view, that is the events are witnessed through one character. If you start using two or more POVs, you'll confuse the reader. This is where you Google "point of view" and come back to this article in a couple of weeks when you've exhausted yourself with the endless debate writers love to have about POV.

How much should you write? I'd aim for 1,000 words a day, but if you're doing 500 that's fine. The keyboard has arguably done us some dis-favours here as it makes it all to easy to dash ahead like a charging rhino, which is hardly the stuff of considered prose. Writers who worked long-hand did a great deal less editing, I suspect, than we do today.

3) Consider these things.
What person will you write your book in? There are arguments for first person and arguments for third person. Come back when you've done Googlin' - I wrote Olives in the first person, but my other books are all written in the third person. The first person demands that you really get behind one character and I created something of a rod for my back by choosing to narrate my story through a character who isn't intended to be necessarily likeable or admirable, in fact other characters elicit your sympathies and admiration. I personally think it's worked, but I'm biased. And it was a hell of a lot of work to do. Third person would have been simpler and easier all round. Having said that, there is some really smashing literature out there written in the first person and a cherry-pick of the very finest I'd suggest would include Camus' The Stranger, Fowles' The Magus and Durrell's Alexandria Quartet. If you're going to write in the first person, I'd recommend some movement of green paper over to Jeff Bezos' account.

Who is your main character? No, I mean really who? One of the things that makes JRR Tolkein's work so fabulous is that he created his world before he populated it, even down to defining its history, folk-lore, culture and languages. What are your character's personality and quirks, background and situation? How will your character be changed by the story you're telling? How will other characters interact with your main characer - and who are they? All of this is "characterisation" and, yes, you should Google it right now and come back to this article in a few days when you've defined your characters and fleshed out their lives so you feel you know them. They can develop as you're writing, of course - but you're best having thought them through first so you can have them react to situations realistically and in a way we believe and can empathise with.

4) As you write...
Think about where you are in each scene and how it is best experienced through your character's POV. What are the sights and sounds? The smells? The feelings? Close your eyes and  breathe it in, live it. And now put it down on paper. Use one word where ten will do, but pick the word that really nails it. Don't kill yourself being a 'rivet man' and detailing the scene to the point where we all start haemorrhaging , just set it up in a few well chosen words and then make it come alive for us by referencing it through your characters' senses. Don't forget touch - a cold key in the pocket, a warm baby. You might like to Google "writing style" here and come back in a couple of months or so.

Language is the only tool you've got, in the same way as voice is the only tool you have during a phone call. That means you have to use it to create pictures, draw the reader in and build a sense of reality. Strangely, less is more - a few well chosen words is all you need because we will fill in the gaps for you. But do avoid cliché and don't use two verbs where one will do. In fact, one writer friend is a passionate killer of adverbs and she's right almost all of the time. Consider your choice of words. If Simon gets up and walks from the room leaving Helen behind is Simon being as interesting or engaging as if he pushes back the chair irritably and strides out of the room, brushing past Helen? Be careful not to let yourself get too 'purple' here, it's a balancing act.

Focus on your characters' emotional responses, but do try and avoid telling us what those responses, those feelings and reactions are. We're better off you showing us what they are in the way the characters react. Here's another Google moment, the idea of "showing not telling". See you in a few days.

5) Hammer away
 Keep hammering away at it, building your scenes and helping your characters live the lives you've given them in your mind. Keep to the straight and narrow, don't forget we're going to have to read this, so your amusing, if self-indulgent invention of Granny Smith who is a totally great character but actually matters not one jot is something you might like to reconsider spending time on given you're almost certainly going to dump her when you get around to the edit. Do bear in mind many books suffer from a 'soggy middle', something you should avoid if you've planned well but can also avoid by bearing this particular bear trap in mind. One day, probably in about 80-100 days depending on your genre and story, you're going to sit back and experience a remarkable moment of satisfaction.

Now the doubt can creep in from the dark corners and gnaw at you. Is it any good? Did it all work? Will anyone read it? Is it just a pile of self-indulgent tripe?

Welcome to my world. And good luck to you.

How To Self-Publish In The UAE

Image by saraab™ via Flickr

Here's your own guide to the process, just in case you decide to write and self publish your own book. And before you start with all yer 'yeah, right, like that's going to happen', don't write the idea off. It can all be quite cathartic, believe me.

1) Write a book.
This is generally considered to be a good first step in self publishing. Of course, if you're self publishing a picture book, or a collection of your watercolours you'll have to approach things slightly differently but I'm going to concentrate on the novel form for now.

2) Get a professional editor. 
I use Robb Grindstaff. I've always heard good things about UK based Bubblecow but have never used 'em. Update. Worked with them and they're good/recommended. You need a professional edit for two things - a structural edit and a line edit. The structural edit looks at your story and how you've put it together, aiming to cut redundancies, tighten things up and keep you basically on the straight and narrow. The line edit gets rid of all those stupid little errors that litter every manuscript, no matter how hard you search for 'em. People like Robb are born with strange compound eyes that pick these up in a way we normal mortals can't aspire to emulate.

3) Make sure you understand what you've written.
That sounds daft, doesn't it? But you're going to have to sell the thing all by yourself, so you'd better have properly scoped out the subjects, topics and characters of your book and sifted through them to find the best angles to promote, the things that are going to engage people. You'll need a strong blurb, too. More posts on this later, I'm sure. (Are you guys okay with all this book talk or are you longing for me to go back to whining about HSBC and stuff?)

4) Decide on your platforms.
It's essential to be on Amazon's Kindle and for that I used Kindle Direct Publishing. To support other e-reader formats, I went to Smashwords. I also put together an edition using CreateSpace, which lets me offer a printed book through Amazon.com. Of course, e-reader adoption in the Middle East is still low because Amazon doesn't sell either Kindle or content to the region, which really doesn't help us writers, I can tell you. Because of this, you're going to have to print your own booky book for the Middle East market.

5) Apply for permission to print from the National Media Council.
In order to print a booky book in the UAE, you have to have permission. Importing a book is different and requires a different level of permission, which any distributor will sort out. But printing one here means you have to get this permission. How? By going to the NMC in Qusais (behind the Ministry of Culture building) and lodging two full printouts of the MS. One of these will stay in Dubai as a reference copy and one will go to Abu Dhabi to the Media Control Department, where it will be read and approved or not for production in the UAE.

6) Realise that Dubai is going to take its sweet time over this and send another copy direct to Abu Dhabi yourself by bike.
I am so very glad I did this.

7) Obtain your permission to print
I got mine in an unreasonably short time thanks to a very nice man at the NMC taking pity on me and accelerating his reading of my book. It helped that he loved the book, which delighted me more than you could possibly imagine.

Update here - getting the actual document was a tad harder than getting the verbal go ahead!

8) Get an ISBN
This is actually a doddle. You nip down to the Ministry of Youth and Culture in Qusais and give 'em Dhs200 and a filled out form that gives the title of your book and some other details and they send you a fax (A fax! How quaint!) with your UAE ISBN number. By the way, ISBN numbers mean very little, they're a stock code and do not have any relationship to copyright or any such stuff. You need one to sell books, but that's as far as it goes.

9) Go mad trying to find novel paper, then give up and go to Lebanon.
By now you will have already got a quote from a printing press - all they need to actually print the thing now is that little docket. It's about here you'll finally make the decision that you don't want to use the 'wood-free' paper all the UAE's printers want to print your book on, but to actually use real book paper. It's actually called, wait for it, 'novel paper' and is a very bulky, lightweight paper. Pick up a book by the spine and it will tend not to 'flop', while a book printed on wood-free stock will.

Nobody's got it. It's as if nobody in the UAE has ever published a 'real' book, just books printed on copier paper. I'm not having it - I'm going to all the trouble and expense of producing my own book, it had better look like a book, feel like a book and, when you pinch its ear, squeal 'I'm a book!'.

So one goes to Lebanon - or Egypt, or Jordan. People write and publish books there all the time, so you'll find printers and novel paper abounds. Which means you never needed that permission to print at all, as now you're importing a book. Bang head repeatedly against brick wall and do Quasimodo impersonations.

10) Delay the UAE edition launch to the TwingeDXB Urban Festival, taking place on the 10th December 2011, where you're doing a reading and stuff.
I could have made it in time for the Sharjah International Book Festival if I'd settled for the other paper, but I decided to delay instead and get it done properly. So we're launching the online edition at Sharjah, with an open mic session where I and self-published Emirati author Sultan Darmaki will be doing readings and Q&A and stuff. That takes place this Sunday, the 20th November, at the SHJIBF 'Community Corner'.

Marketing And Promoting Books

Writing a book is just the start of the journey to publication, whether you’re self published or taken on by a publisher. More and more people, including agented and published authors, are taking to self publishing as Internet-enabled tools to create and distribute books lessen the value of a mainstream publisher's contribution to the process. We’ve seen this process before, it’s called ‘disintermediation’, when an intermediary is removed from a process by the Internet. And Amazon is a great disintermediator.

This means I can find my readers anywhere in the world and get a book to them without having to physically create and distribute tens of thousands of books. It also means anyone who has written a book can now get on the Web and promote it. Including the lunatic on the bus who has an atom bomb in a corned beef tin, the author of a dreary memoir of life in Tuscany and the deluded nincompoop who’s penned a trilogy about a dystopia where dolphins are smarter than people. Oh hang on a second...

That clutter means authors – all authors – have an awful lot of noise to cut through. And we face readers increasingly barraged by needy wails of ‘buy my book’. And yet you need to get your book out there.

As they say here in Dubai: What to do?

There are a lot of people out there ready to help you in this endeavour, for a few dollars. I tried a couple but I never really believed in them and I was right. The recommendation of someone who sells recommendation is worthless. Honest reviews are gold dust, but only part of the formula. Social interaction is good, but you really have to balance promotion with content – some would argue I got that balance wrong with Olives – A Violent Romance, but I’m happy with myself overall.

The one critical lesson I’ve learned about book marketing is the lesson I learned when I first took a sales job in the early 1980s. AIDA – Attention, Interest, Desire, Action. People don’t just buy books. They have to have their interest piqued in some way – something has to catch their eye. And that something has to evoke enough curiosity for them to want to look under, literally, the covers. What they find has to make them want the book, because only then (and I have been amazed at how much pushing it takes to take the horse to water) will they actually click on that link to Amazon.

It’s worth looking at each of these four cardinal rules of sales:

ATTENTION

Your cover is critical. I love the cover of Olives, it’s a point of considerable pride that I could pick my own cover artist and that the talented Naeema Zarif brought her unique style to the book’s cover. But compare Olives to Beirut and you’ll find I was being self-indulgent. Appropriate to the book? Yes. Artistically valid? Yes. But that’s not what it takes. It takes immediate, in your face whambam.

As I pointed out in my workshop at the Emirates Airline Festival of Literature on book promotion and marketing, you need a ‘book hook’, something that makes the book stand out and attract attention. In Olives it was water rights and the drought gripping the Levant. Lead with this, build your content around it – and get that content out there.

Traditional media is key. Radio, TV, newspapers, magazines. Features about you and your book hook, reviews. Do signings, book clubs, conferences, book fairs, workshops, readings. Take every chance you can to get out there. Recruit supporters whenever you can. This can be exhausting, but it’s necessary. Build a media database and send out review requests to as wide an audience of reviewers as you can. The more you’re in front of people, the more attention you’re getting.

If you can’t bear the thought of all that attention, I’d consider whether you want to do this book thing. I fear in today’s world all authors are being forced blinking into the spotlights to face the audience and ‘engage the community’. And yes, that includes the conventionally published.

Talking of communities - I cannot over-emphasise the importance of communities in promoting books. If you're an active and contributing member of an online community, their help can get you off the ground in no time.(Anyone out there remember the deep joy of Klazart gaming Authonomy?)

A website for a book is critical – it’s somewhere you can point people (Twitter is great for attention, but you need to trigger a click somewhere – and that somewhere has to build interest) and tell them more about the book. The Olives website is probably too busy and contains too much information. The site’s not there to celebrate or justify your work – it’s there to trigger a link to ‘buy the book’. You also need to bear SEO in mind – the site is a discoverable asset: when I search your name, your book or even the topics your book is based around, I should find YOU staring at me.

The Olives website is hardly the Huffington Post – in the year it’s been around, it’s pulled 4,200 page views - some 340 visitors clicked on the ‘Buy Olives’ link. The majority of visits have been from the UAE and USA. However, it’s also been somewhere I could post some of the many positive reviews of the book, giving me credibility – particularly with book bloggers who can be resistant to self published writers. And good reviews are critical in building attention and desire.

The Olives blog has been a much bigger traffic draw with over 10,500 page views (about 500 of these were for the Olives is blocked in Jordan post – a wee whiff of controversy I refused to capitalise on and fan into flames. Looking back, I rather wish I had now).

The blog was intended to create a stream of content that was, again, discoverable and also to engage potential readers with the book, taking excerpts from the book that touched on some of the issues it’s built around – the water conflict in the region, nationality and identity and the Palestinian story. It also discussed issues brought up by book clubs and reviewers – including the book’s treatment of alcohol and sexuality in the Middle East. It also gave a steady source of content that went beyond ‘buy my book’.

The Beirut- An Explosive Thriller website is, by the way, much cleaner and faster to get to the point.

INTEREST

So you won the click. Now you can sit back and enjoy yourself. Not a bit of it. Now you have to build interest. I’m interested enough to give you my consideration, how do you hold me? In today’s world, when every movement of our online eyeballs brings a new skateboarding dog or man with five nipples, that’s a big ask.

The big tool here is your ‘blurb’, the summary of your book’s content that graces the back cover. Writing blurbs is a skill in itself – what do you leave in, what do you take out? How do you describe your story enticingly and draw the reader in? I’m not about to write a piece on how to write blurbs, it’d turn this already long post into a book in itself. But précis, précis, précis is the key. And, as in your writing, try and make one word do the work of ten. A quick example from the blurb for Beirut – An Explosive Thriller:

Michel Freij is about to become the next president of Lebanon.

One of the feared Grey Havens Gang suggested:

Michel Freij is poised to become the next president of Lebanon.

See? That one word is so much more dramatic. It’s detail like that has to go into your blurb. And you should learn it off by heart, because when people ask you ‘What’s your book about?’ you have their attention, your answer will dictate whether you have their interest.

The content you create, including the content of your book site, should build on interest, deepening people’s engagement with your work. This is desire at work.

DESIRE

I was attracted by the cover, liked the sound of the book and enjoyed what the author said about it/what I read on the book’s website. I think I’d like to read some more of it. The extract made available by Amazon (you MUST enable sampling on Amazon, Smashwords et al – and have a sample, say an opening chapter, on your website) was well-written. Hell, I’m going to do this thing.

This is desire.

For most of us, desire is tempered by price. I’ll give you an excellent and personal example. I am re-reading the paperback of Evelyn Waugh’s ‘Scoop’. I’ve had that book for years, this was the first time I notice Penguin hadn’t bothered re-setting the book – the margins are massive and if that had been my book, people would have complained to me. Whatever, I simply can’t settle down with paper these days so I tootled off to Amazon to get me a Kindle copy. £7.99. I couldn’t believe it. The Kindle version of a 1938 book is £1 MORE than the paperback.

I really want to read Scoop on my Kindle, but I’m not paying a greedy, stupid publisher (listening, Penguin?) £7.99 for it. It’s simply not happening.

Book pricing can make you or break you. And that’s another post right there.

ACTION

It all leads to this. The click on your 'buy my book' link, the click through to Amazon or iBooks or wherever else your book is available from. It goes without saying that each site needs to be well populated with good, well-edited content, properly tagged and your author pages etc available and updated. Don't shrug this advice off - Olives was filed under 'theatre' in iBooks for almost a year because I tagged it in Smashwords as 'Fiction - Drama'. I only found out after my Mum bought me an iPad for my birthday!

It doesn’t end with action. That click to buy your book is a chance to engage your readers as components of your marketing campaign. Encourage reviews, seek feedback, enrol evangelists. Now, if readers are telling you your book sucks, there’s valuable input for you. It might hurt, but thicken up your skin and suck it up – if you need to improve your game, there’s no better way to do it than listen to your customers. If multiple readers have a problem with a character or point out a flaw in your dialogue, you’d be mad not to re-evaluate that work.

There’s no more powerful marketing tool than third party endorsement - if readers like your work, get them to tell others. Encourage reviews on Amazon, Goodreads or Shelfari. Repost these to Twitter (not in a constant stream, mind) and host them on your book blog. Post ‘em to Facebook. Get the good news out there. Because you won a click on ‘Buy with Whispernet’ and now the eternal, Sisyphean cycle starts again. A happy reader buys you attention. A happy reader makes you interesting. A happy reader builds desire. A happy reader can provoke action.

I love happy readers.

(You can become one too, by clicking on this link to the website for Beirut - An Explosive Thriller and then wandering over to the 'Buy Beirut' section!)

If you want to talk books and have a drink or three, the celebration of the launch of Beirut takes place tonight at Billy Blues in Satwa, Dubai. The invite's here.

The Umbrella Series At The Archive

The Umbrella Series - four workshops on the creation and distribution of words - takes place at The Archive on Wednesdays throughout February. They're being held by The Archive in conjunction with The Emirates Literary Group, with the intention of providing information and guidance for budding writers on the process of collating words into complete works, how to create books out of them (either through the 'traditional' process or self publishing) and how to sell and distribute them. With that in mind, the four workshops feature a known idiot, a poet and the head of a book distribution and sales company.

The idea is that attendees will walk away from these with a reasonable basic understanding of the whole process that will stand them in good stead as they undertake their own journey to publication. It's the workshop I wish I'd had being held in a funky work/art-space around the corner from me as I started out myself.

By the way, in doing these I'm not claiming I'm Stephen King or that I am anything other than a marginal, self-published writer selling handfuls of books. I'm just sharing some of the lessons I learned the hard way, so you don't have to.

Each workshop session will last a couple of hours and take place from 6-pm. Attendance is free, but The Archive would appreciate if you register to guarantee a place.

How to write a book 
Alexander McNabb
February 6th
I'll be looking at the miraculous process of arranging 26 letters variously into 100,000 words and how you go about doing that without wasting time, effort and money. We'll look at things like plotting, dialogue, structure and editing.

How to write poetry 
Frank Dullaghan
February 13th
Published and widely respected poet Frank Dullaghan will be guiding attendees through the world of poetry - looking at different poetic forms and styles and how to use language to create evocation, to bring rhythm and metre together on the page so the words create an emotional experience for the reader. He'll also be looking at finding outlets for your poetry.

Routes to publication (How to find an agent or self publish your book) 
Alexander McNabb
February 20th
Luigi Bonomi gave an excellent - and popular - workshop at the Emirates LitFest last year and will be repeating it this year. He is a top London literary agent and a very nice chap indeed and his excellent advice is well worth heeding. So do book for that session, but feel free to come along to this one as well. I'll be giving an author's-eye view of the agenting and publishing process, from how to format your manuscript through creating a stellar synopsis, blistering blurb and killer query. I'll also be looking at how you can chuck all that up and do it yourself, from picking platforms through to getting reviews and promoting your work.

Book distribution and sales in the UAE 
Narain Jashanmal
February 27th
If you want to understand how publishing 'ticks', who better to talk to than an industry 'insider'? It's amazing how many of us set out to put 100,000 words on paper without ever thinking about what's actually going to happen to them at the end of the process. Narain Jashanmal is GM of Jashanmal Books and will take you on a roller coaster ride through the worlds of distribution, sales and retail. What do the public want? How do they get it? What makes people buy (and not buy!) books? What can you do to maximise your chances of success and give his sales team a nice, easy job when it comes to actually getting your books out there into peoples' hands? And where is publishing going - and where should we as writers be going as a result?

So there you have it - a series of what promise to be enjoyable evenings for anyone interested in writing and publishing as we embark on the run-up to the Emirates Airline Festival of Literature - the link will take you to my sessions at the LitFest. :)

For the Umbrella Series Workshops, please let Librarian Sarah Malki know which sessions you'd like to attend. You can drop her a mail at sarah@thearchive.ae or phone The Archive on 04 349 4033. If you want its location, pop over to www.thearchive.ae or this post if you want to find out more about The Archive.

Guest Book Post: Bubblecow On Show - Don't Tell

There’s a critical problem dooming your book and you may not even realize!

At BubbleCow, we’ve edited more than 800 books. That’s a lot of books! One thing that this unique level of editing allows is for us to see beyond the problems with any single book and look at the wider picture.

That’s how we know that many writers face a problem that they don’t even understand exists.

The problem is… Emotion!

To be more precise, the problem is making your readers feel REAL emotion.

We are not talking about readers feeling emotion for a character, along the lines of ‘Oh, how sad that they died’, but your words and story triggering a true emotion in a reader.

I know this all sounds wishy washy, but stick with me.

I am sure you’ve read a book that made you cry! Think about it. I am betting that if a book has made you cry that you can still remember that book to this day. In fact, I wouldn’t be surprised if you can still recall the exact moment you were reading that book, as tears rolled down your cheeks.

That’s the writer triggering true emotion. That’s the writer delving into your heart and ripping out feelings that leave you emotionally altered…. Now that’s writing!

If you are writing from a third person perspective (that is when the narrator is separate from the story and not one of the characters in your book, that’s first person), then you probably face a problem that you’ve never considered.

Writers become so consumed by TELLING the story, that they forget that the reader is actually part of the process. The reader is part of the story. They are not a passive observer; they are an active component in the process. The moment your reader becomes passive, they turn off, get bored and, eventually, stop reading.

If you TELL a reader that a character is sad, all you do is add a twist to the plot. What you don’t do is make the reader feel the sadness of your character.

This is important. There’s a world of difference between a reader knowing the character is sad and FEELING the character’s sadness.

What you must do, if you are to trigger emotion in a reader, is SHOW them how the character is reacting and then let the reader fill in the gaps.

If… you write with emotional honesty and with a universal truth, the character’s actions will trigger an emotion in the reader. On feeling this emotion, the reader is immediately engaged with your work on a new level.

In other words, by SHOWING not TELLING you are creating a narrative space between the reader and the characters. Because you are not telling the reader how to think and feel this leaves a narrative gap. The reader then leans into this gap and fills it with their own emotion.
Ok… These are big words, but let me show you an example.

Let’s imagine a scene where a young boy has just opened a birthday present to find a book he has been asking for all year.

Here’s the scene written with TELL:


John lifted the present from the table. His heart was filled with joy. He was happy to see the brightly colored wrapping paper. He pushed his finger into the paper and ripped a tiny hole. He was excited. He peeked inside, his heart racing with anticipation. Unable to control himself he ripped open the paper to find the book he had been dreaming of reading.


OK, not Shakespeare but you get my drift.

Now let’s look a little closer at what I’ve written. In the second sentence, we TELL the reader that John’s heart was ‘filled with joy’. In the next sentence, we TELL the reader he was ‘happy’. In the fifth sentence, we TELL the reader he was ‘excited’ and in the next, that his ‘heart was racing’.
This is a lot of TELL and leaves no space between John and the reader. In this section we are being told by the writer how John is feeling. We are not allowing the reader to draw their own conclusions.

Now… here’s the same scene with all the TELL removed and replaced by SHOW:

John lifted the present from the table. It was a small package wrapped in red and blue wrapping paper, the colors creating a smooth swirl under his fingers. A smile crept onto his lips as he brushed the paper. He glanced from the present to his mother, his grin spreading to a smile. He held the present at arms length for a moment, his hand shaking. He shifted his weight from one foot to the other, small breaths pushing from his lips.

The boy returned his gaze to the present. He removed his left hand and extended his middle finger into a poke. His head moved forward, his expression now one of concentration. His finger pushed at the paper, ripping a tiny hole. He leaned in even further, peering into the darkness.

A slight squeal slipped from his lips, an explosion of a smile on his face. Holding the present with his right hand, he ripped at the paper with his left. Long strips came away and were discarded to the floor. A small brown book sat in his right hand. John brushed the cover with the tips of the fingers on his left hand. He stood motionless for a moment, his eyes glistening with moisture. He looked at his mother and mouthed the words ‘thank you’.


The first thing to notice is that the scene is longer. The reason is that the moment we can no longer short cut by simply TELLING the reader what is happening, we are forced to add in description. This is what I call ‘crafting’. I have tried to conjure an image in your mind. If I am not going to write ‘John opened the present’, then I need to accept that I need more words.

The second thing of note is that I’ve tried to write with an emotional truth. I’ve tried to remember what it felt like to receive a present as a child. I’ve also plumbed my own memories of my own children receiving presents. The result, I hope, is a scene that has a universal truth. If I have managed to access this truth, this scene should trigger an emotion in the reader.

Finally, I’ve created a space between John and the reader. I’ve not TOLD you how John is feeling, I’ve just described his actions. It is left to the reader to interpret these actions. This is where I hope to trigger the emotion in the reader. As the reader fills the gap they are forced to tap into their own feelings of the joy of receiving a present. If I’ve managed it, then this suddenly turns into a powerful scene.

And that’s Show, Don’t Tell in action.

I feel strongly that this single technique can turn the most pedestrian of books into an engaging work that readers will remember. No, let’s scrub that. I know that this is true. I’ve seen it happen time and again. In fact, I’ve based our whole business on it! At BubbleCow, Show, Don’t Tell, is the backbone of the editorial approach we take to books written in third person. In fact, we feel it is so important, that we have created a free book to help teach writers how to use this technique in their own writing.

Let’s finish with a little writing trick that can work wonders. It’s called the ‘camera technique’. When writing a scene, imagine you are observing the scene through a camera. Now, just write what the cameraman can see. No thoughts, no short cuts, just the action. The result will be a scene packed full of SHOW and devoid of TELL.


Gary Smailes is the owner of BubbleCow, a company that helps self-publishing writers to produce publishable books. They provide book editing and proofreading.

Book Post: I Love Book Clubs

(Photo credit: MEGATOTAL)

It's getting busy with the LitFest around the corner, interviews here, blogposts there. Here's a LitFest blog post in which I answer the immortal question, "Can you teach someone to be a writer or is it an inherent quality?" among others!

I'm scheduled to talk at a school, moderate a session, participate in a panel and, as usual, sit in looming empty space next to someone like Eoin Colfer as he wrangles a signing line stretching to Ras Al Khaimah.

And, by sheer coincidence, I got invited to a book club meeting. Did I ever before mention I love book clubs? I did? Good. Because I do. Who else would buy things from you, invite you to their house/favourite coffee shop and ply you with hooch/coffee and food/cake whilst spending three hours talking to you about your favourite topics (in my case me and my books) and then thank you for coming?

It's insane.

I  attended a meeting of a book club in the Arabian Ranches last night. Ten members, all women, seemed to think they were a daunting sight, but you'd not have walked into a sea of friendlier faces in most pubs or gatherings.

There was quite a lot of curiosity. Do authors have Tourettes or anything like that? Should you feed them anything special in case they start biting book club members?

We sat around the table outside and chatted, mostly sort of Q&A. Everyone was very curious indeed. What started me writing? What does it take to write a book? How do you know you're any good at it and that sort of thing, but then we also started to look at characters, their motivations and what made them tick. The club had read Olives - A Violent Romance before, so I was expecting recrimination over the dirty thing I do at the start of Beirut - An Explosive Thriller (the book the club has just finished reading) but everyone was very forgiving.

I got a hard time over whether Lynch is sufficiently realistic as an Oirish person, our hostess being a 'Dub' herself and therefore unwilling to let my 'Darby O'Gill' Norn Irish spy go without a spirited attempt at skewering me for getting it wrong. Luckily I had remembered to put a Magdalene Laundry and a paedophile priest into the mix and so managed to avoid being filleted. All you need to craft proper Irish characters are laundries and priests. And maybe the odd 'top of the mornin' to yer'.

Given my Mother In Law has read Beirut and responded with 'Fair play, Alexander,' no Irish person holds any fear for me. Lynch has passed muster with the heavyweights and we had a lot of fun with the whole thing. Mind you, if I'd been Joe O'Connor it would have been all 'Love the priest, Joe, ain't he gas?' and 'Great nun scene there, Joe. Don't ye love a nice nun?'

I noted I wasn't asked about my 'Hasn't Mary Got A Lovely Bottom' t-shirt...

Ah well, to be sure. A few remembered highlights, although there was a lot more in our conversation, including lots about my journey to publication, the state and nature of publishing in general and how publishers and Amazon respectively pay authors and that kind of thing...

Is Lynch's behaviour with Leila consistent with 'tradecraft'? 
Sure, did you ever see Lynch employing any conventional 'tradecraft' ever? He's a mess, a maverick product of the system gone irredeemably native. Lynch works because he understands the Middle East doesn't work, because he's more effectively hidden by being en clair than if he went around skuldugging.

Is he a rougher James Bond? 
No, he's the anti-Bond. He doesn't use gadgets beyond a memory key, he doesn't have Aston Martins, he uses servees shared taxis. He's not a loyal servant of the Crown, he's a dodgier proposition altogether. I guess that's why I like him.

How much research do you do? Like the Lebanese politics and the whizzbangs?
A whole load. You write from recollection, but you have to double check every recollected fact. In Olives, for instance, Paul remembers Joshua and the walls of Jericho as being from Joseph's Technicolour Dreamcoat. Now that was a flawed recollection and it would be valid for the character to have flawed recollection except it jars readers and they 'spot the mistake'. So you can't actually afford flawed recollection, someone, somewhere will have expertise in yachts (can the Arabian Princess really go from point a to point b in that time? Yes, I checked every sailing scrupulously for that very reason) or the Czech police (the cars are in their livery) or Oka warheads (they're real and yes, the Russians 'lost' about 180 of them) or how to kill a man with superb single grower extra brut champagne (I often check a bottle of Lamiable Extra Brut to ensure it hasn't lost its potency. No problem, I consider it a service to my readers).

Where did Gabe Lentini's 'castrato' voice come from?
My head. It just seemed fun to have a really burly tough guy speaking with Mickey Mouse's voice. It also helps to differentiate him as, as one club member pointed out, there is a quite stellar cast in Beirut and there are an awful lot of characters flying around at any given time.

Isn't Lynch rather, well, naíve at times?
He's certainly unconventional but I wouldn't call him naive. He sometimes takes the alternative road - the road less travelled - and it doesn't always work out for him. That's the problem with being a maverick. Most of the time, of course, it works brilliantly.

We wouldn't have read this if it hadn't been for Olives. It's outside our comfort zone.
A couple of members felt this, although most seemed not to. That's interesting, because Beirut seems to have attracted more female than male readers, which has surprised me. A couple of female reviewers have been clearly taken aback by the wanton violence and bad language in the book, but that's okay. I was taken aback writing it.

You kill an awful lot of people in this book...
Better out than in...

All your women have breasts.
Yup. Great, isn't it?

Is Michel Freij modelled on Saad Hariri?
Oh lord, no. He's mephistolean, that's all. He's modelled on a thousand over-privileged Lebanese sons of the terrible old men who have too much money and power. But on Hariri specifically or intentionally? Absolutely not.

Did I intend Beirut when I wrote Olives?
No. I had thought of an interlinear to Olives where I would take Paul to Beirut with Lynch looking after him and then manage the other side of Olives' story, Lynch's machinations. But then Beirut happened, mostly as a result of a dream that became the Hamburg scenes in the book and it took off from there. The Olives screenplay, titled When The Olives Weep which I've finished, tells more of that 'other story' than the book - necessarily, because of the way film works. At least, the way I think film works!

Are you doing another Lynch book?
I wouldn't say no, but my next project, whatever it is, won't be one. Maybe in the future. There's a Lynch short story out there somewhere, but I'll tell you about that later.

And so we went on into the night. I had a lovely evening and tried to answer every question or point as honestly and interestingly as I could. As usual, it's shocking how much people invest in a book, how much care they put into your work. And it's always so nice to be answerable to them. Honestly.

Books - A Journey

(Photo credit: Wikipedia)

This is all totally irrelevant to anyone, anywhere, ever, but I thought I'd take the chance to document some stuff now I've finished another book and have a little time before I can face editing it.

My first completed novel was a rather silly affair called Space, which I reckon I started back in 2001, but probably only really started in the spring of 2002. The oldest archive files I can find for the book only date back to 2003.

The oldest book files I have are actually a backup of an unfinished novel called Booze - those date back to September 2001, so I must have started Booze then put it to one side to work on the the less controversial Space.

When I'd finished Space and shopped it to agents, being rewarded with a remarkable tally of rejections (by the time I gave up, I had over a hundred), I started back on Booze, a rather scurrilous tale about a Kuwaiti buying a monastery that holds the recipe to an aqua vitae that tastes like angels' tears and is as addictive as crack cocaine. I began to get messages back from agents that said things like 'Humour doesn't sell dear boy' and so the work in progress that was Booze got shelved and, indeed, lies gathering dust even now.

I'll finish it one of these days, it was great fun. Let us remember that I still think Space is funny - it made me laugh enough, re-reading it after all these years, to put it up on Amazon for sale at a princely £0.99. Its first review on Amazon pointed out that "...it just isn't very funny."

It's linked here for your cheap Kindle read buying pleasure!

So I wandered off and decided to write a serious book. The result, Olives - A Violent Romance, was originally written in September 2004, pre-dating - I always thought rather presciently - the 2005 Amman bombing by a year. However, the bombing in the original manuscript was a dream sequence.

The original MS starts...

The first day of my new life started out in the dark, dreary sodium wetness of Heathrow Airport and ended in a cell. Let’s just say things didn’t go according to plan. Now, months later and looking back to the start of my time in Jordan, I wonder that I stayed there at all. Part of me bitterly regrets not leaving the second I was released. But there’s a tiny glimmer of hope in me that won’t go away, although now I’ve run out of choices and the consequences of my actions are written in the wreckage around me. 

And was considerably improved by the large amounts of editing and rewriting that went on between then and 2011 when it was finally published. Most of these took place post-2007, when I discovered Harper Collins' Authonomy and met other writers who taught me how to write better books, principally Australian Italian novelist Phillippa Fioretti. Other than that, the whole Authonomy experience was, as I have documented extensively in earlier blog posts, pretty pants.

Beirut - An Explosive Thriller was started in Autumn 2009 after the 'reader' for an agent called Eve White, who had requested a 'full read' of Olives had finally responded that it was all 'A bit too low key' for them. I was in a fury. The book's crammed with spies and bombs and shit and it's too low key?

That was it. The final straw. I was going to write a mad book and it was going to be based in Beirut. The first versions of Olives had Paul moving to Beirut, looked after by Gerald Lynch (who at that time was called Nigel Soames, a character who nagged at me because he wasn't 'working'), who felt guilty at the way things had panned out for the feckless young journalist. Beirut just made all sorts of sense as a location. I chucked Prague, Hamburg, Spain, Malta and the Greek Islands into the soup mixture just to be sure.

Work on Beirut - An Explosive Thriller actually started with 'The Muezzin Cried', a short story I posted here on the blog, derived, as usual, from a dream memory.

By December 2009 I had realised I was actually going to have to go back to Beirut if I was going to pull this one off. I had been travelling there since the '90s, but hadn't been back in a few years. I needed to refresh my memories and impressions of that sexiest of Eastern Mediterranean cities.

At the time, I had been involved in running a social un-event for online people in Dubai called GeekFest. I called a friend in Lebanon, Alex Tohme, and asked her if she'd be up for running GeekFest Beirut? Of course, she was totally up for it. And so I had my ticket to Beirut sorted!

On the 6th February 2009 GeekFest Beirut took place and I spent a few halcyon days striding around the city often in the company of old friend and partner in crime Eman Hussein. Thanks to GeekFest, I had 'my' city in the 'can'. I went back again for ArabNet with colleague and friend Maha Mahdy, discovering Barometre in the process thanks to geek and blogger Roba Al Assi. And again for GeekFest 3.0. And again, and again. The gorgeous Paul Mouawad Museum, the model for Michel Freij's own private museum, I discovered for myself.

It was with Maha that I went in search of Shemlan, the village nestled high in the Chouf that was home to the 'British Spy School' MECAS - The Middle East Centre for Arab Studies. I was to go back time and again, with the lovely Micheline Hazou and then also with friends Eman and Sara Refai. This village and an inspirational gentleman called Barry were to combine in the person of one Jason Hartmoor, the anti-hero of Shemlan - A Deadly Tragedy.

Work on Shemlan actually started back in 2011 but was postponed because I decided to self-publish Olives and that took 110% of my time, back in November 2011. Beirut followed in September 2012.

By early 2013 - having visited Estonia, the location of the book's finale - I restarted work on Shemlan and it went like a rocket. I raced to the mad, climactic and rather unusual end of the book, propelled by death metal and much musical mayhem. I sent it off to my agent and when he responded, weeks later, that he wasn't even going to try shopping it to publishers, I terminated our relationship.

Boy, did that feel good.

Shemlan was published on 1 November 2013. I didn't publish a book in 2014, I spent the year wrestling with A Simple Irish Farmer and quite a lot of existential self publishing angst. Olives and Beirut have sold quite well, but Shemlan - easily the best of the three books - was plagued by the fact I didn't do a UAE print run and was too exhausted by the whole farrago of promotion to actually get out there and market the thing. Shemlan has been terribly - and unfairly - neglected as a consequence.

Seriously. I can't even look at a book blog now. If I see the words, 'I love books and...' one more time, I'll burn the puppy. Big brown eyes or no big brown eyes...

I've written a screenplay for Olives since. I just don't know what to do with that, so it's in a desk drawer. It was fun to do!

So here I am, fifteen years into my journey as a writer of books. I have one more book now finished, being steadily rejected by a number of agents. That's taken, as I have documented earlier, a year to write. And I have another new book to edit now, which took about a month to write. If traditional publishing turns both books down, as I confidently predict they will, I shall self publish them in September this year (A Simple Irish Farmer) and March next year (the newnew book) to coincide with the Emirates Airline Festival of Literature.

And after that, I reckon, I'll be hanging up my literary shoes...

Oh Noes! More Bookery!

English: The second generation Amazon Kindle, showing the book Alice's Adventures in Wonderland (Photo credit: Wikipedia)

It's all about books this week, but then it's London Book Fair week, so why not?

Not least of this week's book news is I'll be publishing a new book over the weekend and it's not quite what you'd expect. more below.

Meantime, I've been tweaking the MS of Shemlan - A Deadly Tragedy as feedback comes in from beta readers, with quite a bit of work to do over the coming week or so. I've had to shelve it because of other commitments, of which more below...

I spent a happy 45 minutes cackling, screaming and talking in tongues in front of a mildly horrified audience of about 40 people at Dubai's More Cafe last night. I talked about books, writing, publishing and creating narrative and enjoyed myself thoroughly, as usual. The audience didn't throw things, which is always a good sign.

As I mentioned the other day, I'm trawling my way through Edward Rutherfurd's 'Paris' in readiness for my co-hostin' slot on Dubai Eye Radio's Talking of Books this Saturday. I can't say I'm getting to grips with it terribly well, but it's probably me. It's odd having to read a papery booky book rather than my preferred Kindle format - and I'm finding the whole bulk of the thing rather unwieldy to tell the truth.

And, of course, Saturday afternoon I'm giving two booky workshops at The Archive's 'Day of Books' event. Just in case you're interested they are, respectively:

3:00pm-4:30pm – ‘How Not to Write a Book’: So you’ve written a book, or you want to write a book. What DON’T you want in there? What needs to come out? How can you self-edit your work? What can you avoid ever putting in there in the first place so you don’t have to bother taking it out? Alexander McNabb guides you through a bunch of useful self editing tips.

5:00pm-6:30pm – ‘How to Publish an E-Book Step by Step’: Putting an e-book online in print and electronic formats is as easy as pie. Alexander McNabb takes you through the process step by step using a practical MS file to book example!

Here's the event link again - there are workshops by writers like Kathy Shalhoub, Frank Dullaghan,
Zeina Hashem Beck and Rewa Zeinati all through the day, with kids' stuff in the morning, more grown up stuff in the afternoon and 'readings under the stars' into the evening. Do come by!

The 'practical MS file to book example' in that second workshop I'm doing, by the way, is a compilation of my favourite bits from the first two years of this very blog. It's the easiest way I could find something at least vaguely practical or viable to publish as an e-book. Going back over the Fake Plastic archive was quite fun - it reminded me of a number of moments in the past I'd simply forgotten - it's not a bad record of that odd period when Dubai was at the height of its property-boom fuelled madness, throwing itself pell-mell at materialism, consumerism and all sorts of other isms before it smacked into a brick wall like Tom chasing Jerry as he makes it to the mousehole. That transition from quaffing bubbly to scrabbling for pennies is quite nicely covered.

I'll be publishing Fake Plastic Souks - The Glory Years for pennies on Amazon, so do look out for it! :)

How Social Media Taught Me How To Write

 (Photo credit: Wikipedia)

I picked up a parcel from Sharjah post office yesterday containing a jar of homemade chutney. We had some with a slice of cheese on toast last night. It was delicious.

It had been sent to me by Australian author HélèneYoung after I came in as a runner up in a frivolous competition held in a guest post on on Hélène's blog by writer pal Phillipa Fioretti. (Did I mention that Phillipa's first book, 'The Book of Love' publishes on the 1st April? Yes? Oh, okay then) I confess I had not seriously expected to ever see a jar of home-made chutney arriving from 'down under', let alone one sent by a Bombardier pilot and novelist, but then that's the power of social media for you - the power to globalise chutney.

I met Phillipa on Harper Collins' authonomy, where I had put a lump of my first book with the hope of finding someone who'd want to publish it. One of the fascinating side effects of authonomy was to drive a huge focus on editing work, with writers encouraged to critique each others' work and sharing views, information and approaches to writing on the site's lively forums.
I started writing books because I had reasoned I could write well. I had written millions of words in a 22-year career in media and communications, from articles, news stories, interviews and reviews through to market research reports, speeches and white papers - I'd churned out all sorts of things for all sorts of people, from CEOs to Kings. Why not write a book?

I quickly learned that Space, my first book, was as funny as I thought it was. It was popular on authonomy and hit 'The Editor's Desk', voted there by the community of writers that made authonomy snap, crackle and pop. I also learned that it was very, very badly written - although I didn't know it at the time. I remember Jason Pettus of the Chigaco Centre for Literature and Photography being particularly horrified at the way Space was put together. It broke most of the 'rules' of bookish writing - to the point where I have now retired it as uneditable.

I had a second book up my sleeves, a serious book about Jordan called Olives, that I also put on authonomy - although this time around I was just after 'crits' for the work. The frenetic effort it took to get the first book to the top of the slush pile was exhausting - and the proffered 'crit' from a Harper Collins editor was hardly value that returned the effort. 

The crits on Olives started to make me think more deeply about how it was written and I started to make some big changes and a series of wide-ranging edits to the book. Phillipa worked with me on a big edit and made me go and buy some books on editing and writing (I had hitherto vehemently resisted doing that but Pip bullied me), and Heather Jacobs, another of the little band of writers I've stayed in almost daily touch with since authonomy, did a painstaking line edit of the book. Heather taught me I use 'that' too much, the latest in a series of lessons that has completely transformed the way I approach writing.

I haven't met a single person since I started all this. It's all been online. I have canvassed agents in the UK, had feedback on my work from hundreds of people from around the world and profited enormously from having broken my pre-authonomy 'I'm not telling anyone I write these things' approach and have made friends online with a number of smart, talented writers whose daily doses of input, support and general silliness have been invaluable. There are writers everywhere in my online life now - on Twitter, on Facebook and the blog, too. It's nice to have them there, because I know they understand.

If it hadn't been for authonomy, I'd have learned nothing. I probably would have given up and gone back to the day job. Now I'm on book number three and 'shopping' Olives in the meantime.
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I wouldn't have got a jar of Australian chutney, either...

Sorry, folks, this week's mostly going to be about books (Which usually sends readership plummeting, but hey ho!) - you can blame the Emirates Airline International Literary  Festival - in particular, don't forget the social media and publishing session on Friday! There's a Twitvite and FaceBook event page, BTW.

Talking Of Books Reviews A Decent Bomber

 (Photo credit: Wikipedia)

In a little under half an hour, Dubai Eye Radio's 'Talking of Books' program will review A Decent Bomber. Half an hour after that, they'll be interviewing me about the book.

I can't pretend I'm not a little nervous. For a start, this isn't really a great time to be talking about terrorism in your novel. But beyond that, it's a very public grilling for the book. Will they love it? Hate it? Be 'meh'?

I can't get a thing done. I'm just marking time. *sigh*

Time. Ulp. Listening in. Here we go. Oh golly, they liked it...

A book of real quality. Sensitively drawn characters. A book of real style and you find yourself experiencing, smelling Ireland. This is tangibly plausible. I love the complexity of the character of Pat. What I liked particularly about the book was that the plot never stopped to explain characters, the dialogue and plot carry their development. The dialogue is very natural, he has a very fine ear, McNabb. It was real and honest, the dialogue was true to the characters. They're frightening, the characters. It's a white-knuckle ride and a real page-turner.

This isn't a light book. It's a line-up of misery and pain. There's no plot humour, but the dialogue has lovely touches of gentle irony, very Irish humour. This is an extremely good book, more than a thriller, you could draw parallels with Le Carré.

Clearly a book to buy, people... :)

The interview was fun. They didn't like Boyle and Mary's shenanigans and I explained I wasn't so happy myself, two of my characters just ran away and did stuff they weren't supposed to.

Did I pick the name Pat O'Carolan for a reason? As it happens, yes, the troubador was a knowing reference and Pat was Sarah's Uncle Pat, whose wee farm up in Cummermore started the whole scheme going. Orla wasn't supposed to have the romantic involvements she ended up with, either.

How come conventional publishing hadn't picked me up? Dunno, these days don't really care that much either. I explained how Shemlan, my last book, had been about a man dying of cancer whose life is revealed to have been utterly pointless to him, about how I'm cruel to my characters. And about how that - or a book about an ex-IRA man - might not gel with what a risk-averse publisher's idea of a self-marketing book was.

Why thrillers, there are elements of literary fiction in here? That was nice of them to say, but I like to think I write a smart thriller. thrillers are fun, although Birdkill - my next book - is a little more complicated on a psychological level and perhaps a little more screwed up generally.

I told about how my developmental editor/reader for Beirut had told me to put more 'gunplay' into the book and how I regret having taken that advice, now preferring to rebel rather than produce formulaic books that are 'on genre'. They liked the interplay between Driscoll and MacNamara, the politicians in A Decent Bomber who are trying to pretend this stuff isn't happening. I confessed I had enjoyed playing with the idea that they are conflicting with the PSNI where before they had fought the RUC, but this time they were denying themselves rather than last time when they had been asserting themselves.

It's amazing how quickly half an hour can pass when you're talking about your books, but pass it did. I'll post the podcast when it comes around. So far I've sold a tad over sixty books in all. We're hardly troubling the NYT list here, people...