The Inevitable Blog Post

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Dubai’s popular Barasti Bar started as a pleasant little seaside watering hole but has grown over the years to become a major venue, to the point where it now hosts gigs, last night’s double bill of Vanilla Ice and Snap! being one such case in point. The gig was free to women and ‘FaceCard’ holders (FaceCard is Emirates Airline’s staff discount card), while tickets were Dhs100 for the blokes. Which, in the cold light of day, does strike one as delightfully sexist.

However, there was a minor problemette with the concert. Sheikh Ahmed bin Zayed Al Nahyan died in a glider accident in Morocco earlier in the week. He was the brother of the UAE’s President, Sheikh Khalifa bin Zayed and also the head of ADIA, the Abu Dhabi Investment Authority. Although not a major seeker of the limelight, he was a greatly respected man with a major role in the national economy. His death was announced and a three day period of national mourning started yesterday – the radio stations (talk and music stations alike) cut over to classical music and flags flew at half mast. His funeral took place last night and was attended by the UAE’s rulers, their representatives and a large number of key figures in Emirati society.

There was some doubt as to whether the Vanilla Ice gig would go ahead, but that was soon cleared up when Barasti sent out a text message at around midday:

STOP! COLLABORATE & LISTEN! VANILLA ICE AT BARASTI IS GOING AHEAD TONIGHT AS PLANNED. NORMAL OPERATION. WE ARE NOT DRY! NICE, NICE BABY! 5PM-3AM C U ON THE SAND

This was sent out seemingly at random – recipients included a colleague who had never signed up to any Barasti or Le Meridien mailer programme. And it caused offence, of varying degrees depending on the recipient. Among UAE nationals, it caused grave offence and sparked an outraged reaction which was immediately communicated to a wide audience on Twitter by a furious Mishaal Gergawi, an influential newspaper columnist.

Although I wasn’t personally offended to the same degree as Gergawi, I had to agree that Barasti’s text seemed remarkably ‘off colour’ given the nation was in mourning. If it had been sent to a list of Barasti ‘regulars’, it would likely have caused little or no comment. Sent to a wider audience, shared on Twitter, it caused considerable comment.

Word spread quickly, as it does on Twitter, and something of a feeding frenzy developed. I have to confess to finding mobs ugly and it’s likely that at least some degree of the outrage being expressed wasn’t born out of truly offended sensibilities as much as it was from people finding voice in their pursuit of Renard. However, that’s just human nature and reflective of the tide of any strongly felt opinion – it’s just that on Twitter it moves very fast.

One thing I thought was interesting was that we could actually share in the reactions of the wide range of people that make up our strange multi-national community – we got to feel, for instance, the pulse of the Emiratis among us in their reaction to the whole affair. That’s not a voice we usually get to hear.

The news broke later in the afternoon that Barasti had decided to cancel the concert, with a cunningly worded story on ArabianBusiness.com, which took the smart angle of crediting Twitter with the cancellation, thereby playing to a considerable gallery. There’s nothing humanity likes more than to be confirmed in its beliefs and Twitter certainly lost no time in celebrating its seminal role in changing the world.

Judging from what we saw develop on Twitter, it’s probably safe to say that a similar reaction was making itself felt offline and that it was more likely this offline development that caused the cancellation. Twitter’s ability to share information, and reflect opinion, at blinding speed certainly meant that thousands of people were aware of this whole incident within minutes and so it’s likely that a combination of opinion shared online and action taken offline resulted in the cancellation. I don’t really see Barasti’s management saying ‘Wow, Twitter’s not happy! Better can the gig, chaps!’

But we’ll never really know.

Personally, I’m more interested in the text that sparked the whole thing. Insensitive, ill thought through and badly executed, it’s symptomatic of so much of the lazy, drab marketing that takes place in our world today. SMS spam was never a clever idea. When you combine that with the sensibility of someone that has forgotten we are actually living in a foreign, albeit highly multicultural, country and that there is some respect due to that nation, the result was always going to be disastrous.

If that text hadn’t gone out, I do tend to think the concert would likely have gone ahead. And done so largely unremarked.

April Fool

Sorry. I simply couldn't resist.

Bicycles are Evil - Official

Image by DenzilJr via Flickr

Now we have a new item to add to our list of Things Wot Are Evil. The bicycle.

According to a chucklesome report today's Gulf News, Dubai police have embarked on an anti-bicycle campaign, timing it nicely to coincide with the RTA's Bicycles are Lovely campaign. GN is scandalised, using the word 'utterly' for the first time I can think of in living history when it describes cyclists as being 'utterly confused'.

If the city's cyclists are utterly confused. I shudder to think what the consequences could be given they already do stuff like cycling against the flow of the traffic in their unconfused state. Many's the shalwar khamees and lunghi I have seen wobbling towards me on a piece of fabulous Chinese engineering as I have made my way around the city's streets. But the sight may be consigned, like so many other endearing aspects of Dubai Life, to the past.

Eye witnesses have told of having their cycles heaved into the back of trucks by plain clothes officers who have said ‘Cycling is not allowed in Dubai.’ Over 1,164 cycles have been confiscated and they're not givin' 'em back, says GN in its excoriating expose.

Clarifying the affair, Major General Mohammed Saif Al Zafein told Gulf News that cycling was not permitted on roads with a 60km/h speed limit and was not permitted in directions opposite to normal traffic.

Reports that two mildly inebriated cyclists have been apprehended kissing whilst eating rum babas are false.

Tantalise Your Tastebuds!

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Yet another mindless radio ad has joined the throng of blithering blipverts, this time from the Meydan Hotel. We’re told their brunch consists of a range of ‘signature cuisines’. I would love someone from the agency to explain what a signature cuisine is because, of course, there is no such thing as a signature cuisine. It’s just something they made up to try and make yet another brunch sound different.

This idea of ‘yet another brunch’ is actually quite important. Resorting to empty, mindless phrases such as ‘signature cuisine’ and ‘tantalise your tastebuds’ (Let alone the awful and much-used ‘satisfy your senses’) tells us that we have here a product with absolutely no differentiation whatsoever. Differentiation is a key competitive concept. At the very definition of a given product, let us say a brunch, the first question to ask is ‘how is this different? How does this give us a competitive edge?’. If the answer is ‘it isn’t’, then we obviously have a problem, Houston. No?

Let us imagine the conversation.

“Boss! I’ve got a great idea! We’re going to do a brunch!”

“Good idea, Carruthers. That’ll use up the Thursday leftovers. How are you going to make it different to the other 250 brunches in Dubai Brunch City?”

“It’s going to be an international buffet, boss.”

“So are all the others.”

“With beverages.”

“All the others do ‘beverages’, Carruthers. That’s why the city fills up with over-dressed, pissed goons in flowery shirts and under-dressed pissed chicks in Coast frocks every Friday afternoon.”

“It’s going to have dishes from all around the world!”

“Yes, but how’s it different, Carruthers. Why should I come to this brunch rather than all the others?”

“It’s going to tantalise your tastebuds, boss! Satisfy your senses! It’s a whole world of cuisines on your doorstep including beverages to delight the whole family! And there’ll be face painting and loads of fun for the kids including a cleaner who’s been forced to dress up as a clown on his day off!”

“Oh, why didn’t you say that in the first place? Brilliant scheme! Approved!”

The problem here is that Carruthers’ whole product is boring, yet another brunch at yet another hotel. If the brunch is unusually good value and offers unusually good food, word of mouth (perhaps supported by some smart PR) will ensure that the brunch becomes popular. But declaiming its merits by squawking the same tired epithets in a fake-excited voice on the radio will not guarantee popularity, let alone raise any level of interest. Much as I’d like to blame the agency, I can’t. It’s the product that’s at fault – unless their brunch is truly, brilliantly differentiated and well positioned within its target market, in which case the agency needs to be shot because its work has failed to communicate one iota of that potential.

A good example of a differentiated product in this sector is the Westin Hotel’s ‘Bubbleicious Brunch’, which offers a package of all you can eat plus Laurent Perrier champagne at Dhs495 a head. I happen to dislike the Westin in a mildly cordial sort of way (I find it hard to get past the architecture, to be honest) and I don’t ‘do’  brunches as a rule, but even I’ve got the message on that one.


By the way, I do happen to believe quite strongly that any copywriter that even considers using the phrase 'tantalise your tastebuds' should be pilloried, flogged and then (but only then) sacked and deported. As should any client weak-minded enough to let them get away with it.

FNC Committee Slams TRA, Telcos Bigtime

Image by bbcworldservice via Flickr

We pay 85% more than Turkey, 85.5% more than Ireland and 83.1% more than Sweden for our broadband. This should come as no surprise (consider that the Japanese pay $0.27 per megabit per month for broadband and these other figures look positively benign). What is, perhaps, a surprise is that the news comes to us via Emirates Business 24x7.

A special committee reporting to the UAE Federal National Council has found that prices of telecommunications services are higher than those in several Arab and European nations refuting, according to Emirates Business 24x7, “The common perception that telecom charges in the UAE are low...”

Refuting a common perception among the mentally deranged, perhaps chaps, but I think you’ll find that the rest of us know perfectly well that we’re being gouged on an intergalactic scale by a cosy duopoly buoyed by a compliant regulator.

The EmBiz story reports that telecom prices across the OECD are, on average, 66% lower than in the UAE. The picture’s even more depressing when you look at the prices business users are paying for broadband – 91.1% more than Morocco, 83% more than Ireland and so on. In fact, prices in Europe are, on average, 95.1% lower for broadband connectivity.

The committee has concluded, in telling words, that “...in the past three years there has been no benefit from competition for consumers.”

In fact, the report hands out a pretty comprehensive drubbing to the TRA, pointing to the effective monopolies that the two telcos have established over certain areas, the lack of subscriber focus in regulation and generally accused the TRA of “failure”.

It’s a no-brainer that low-cost, high speed, highly available broadband is a critical element in supporting economic development in the Internet age. Jordan reacted to that need, expressed at the Dead Sea Forum in 1999 with the privatisation of Jordan Telecom, a move that started the country’s march towards being the region’s most competitive telecom market and where significant economic value is being generated by a dynamic and burgeoning Web-based technology industry. Egypt has seen blisteringly fast adoption of broadband and, once again, is seeing significant and growing economic value being generated through its online capabilities.

The UAE, once the leading telecom market in the Arab World (and actually pretty far ahead of the rest of the world at one stage – the UAE was 100% fibre-optic before the UK, for instance) is fast dropping behind. We’re paying too much for broadband at both the domestic and business level and it’s hampering adoption and innovation. We’re seeing an increasing number of Internet-based innovations (including, but by no means limited to, VoIP) being used as a business advantage elsewhere while our operators continue to cling to circuit-switched pricing models at the expense of their customers' business competitiveness.

Low-cost, high speed Internet access could, and should, be a major advantage being offered to businesses wishing to set up in the UAE to serve regional markets. And it's not - it's actually a major disadvantage. A trading economy, the UAE’s businesspeople can’t even use mobile data services when they’re travelling overseas because roaming data tariffs are insanely high. And those mobile services are going to become increasingly key to us all.

It’s good that the FNC committee has highlighted the massive discrepancies in value, despite the operators’ claims that they’re price competitive and great that its work has resulted in a resounding wake-up call for the regulator to be more subscriber focused.

Will anything change as a result? I remain, as always, optimistic...

(Interestingly, the committee found that 6,629 complaints had been logged about Etisalat’s mobile service quality, against a whopping 57,062 complaints about Du’s mobile service quality – a number made even more impressive by Du’s lower subscriber base.)

Mum, What's An ArabNet?

ArabNet founder Omar Christidis together with Samer Karam, Sana Tawileh and with the others on their team, pulled off a major coup – the first event in the Middle East that aims to foster web-enabled businesses and put start-ups together with investors and the other ecosystem participants they need to thrive and flourish. Alongside this, the conference aimed to investigate the issues, opportunities and future of doing business in an increasingly Internet-dominated Arab World.

The ArabNet conference in Beirut takes place yesterday and today. I attended the first day and so I can only comment on that – but I’ll be watching the Twitter feed (The tag is #ArabNetME) with great interest.

I’m by no means overdoing it when I describe ArabNet as a triumph. It’s actually a number of triumphs rolled into one. First and foremost, it’s a minor miracle that this event was put together so brilliantly and in Beirut, to boot. Sorry, chaps, but Beirut has not exactly carved its name recently as the place for important regional conference events and yet ArabNet has clearly shown that Beirut is not just a viable but a brilliant venue for them.

The event was impeccably organised. Having headed up teams doing stuff on this scale, I am only too aware of what a huge and difficult job it is. The technical setup, the exhibition area and the management of the entire staging and flow of the event were world class  – and so was the event itself. Great speakers included Aramex supremo Fadi Ghandour who was nothing less than inspirational in a mashed-up Anglo-Arabic after-lunch ‘graveyard slot’ address that had the audience standing, sitting, laughing and clapping – when they should by rights have been sleepily digesting. Some people had been whingeing on Twitter in the morning sessions that they thought the conference should have been held in Arabic – Fadi’s solution was to speak in both, with sentences that flew from East to West with brio and wit that must have had the poor old translator's head spinning.

Showing incredible wisdom for such a young team, the ArabNet guys masked the Twitter-feed displays to either side of the stage during the keynote session when a succession of important gentlemen spoke. The Lebanese Minister of Comms was indeed so incredibly important that he could only spare an audience of 1,000 highly online entrepreneurs and web-professionals from around the Middle East two minutes (and I do not exaggerate) out of his, we were told pointedly, busy schedule. He lost as many hearts and minds as Ghandour had previously won, his brief speech nestled cosily in a keynote session that, for me at least, resonated perfectly with a similar address I had heard given by Michel Murr at Termium over ten years ago - with nothing added and nothing taken away.

Twitter was not kind, and rightly so. ‘The Internet is important,’ was one of the many aphorisms that instructed us all. The howl of outrage was neatly masked by the ArabNet logo displays, but we could all see the feed on our screens. Which showed how totally disconnected the terrible old men up there were.

Lebanon has just about managed to cobble together one meg ADSL access – a somewhat pathetic achievement that was echoed in the conference room as more and more people snapped open their clamshells and tried to get online. Internet access slowed to a snail’s pace and yes, despite this, ArabNet trended Twitter globally for over an hour. Having said that (and being pleased for all concerned), I am increasingly worried at this new version of the Middle East’s old obsession with The Guiness Book of Records. People, it doesn’t have to trend to be important or relevant.

The day flew by – one session, the IdeaThon, had five new startup schemes sold to the audience by their progenitors in two minute pitches, while the afternoon Startup Demos session pitched ten up and running business schemes in need of investors (‘angel’ or otherwise). These pitch sessions provided great entertainment, were an inspiring display of innovation and gave a very clear indication that this region is now emerging, perhaps blinking a little, into an age of Web-enabled business.

The only part of the day that dented my enthusiasm and optimism more than the keynote session (note to Omar and team – you can ditch the suits next year and we’d none of us mind one jot) was the ecommerce panel. Badly led and therefore lacking inspiration or challenge to meet, it was as frustrating as watching someone wall-hanging yoghurt. Twitter was, once again, not kind and the general feeling in the room was up there for all to see – “please make this stop”.

And so on, via the Beirut-Amman joint Twestival, to the gala dinner – which was splendid. Tragically, the day having been incredibly long, I suspect a few hundred chocolate desserts (the end of a five-course menu) got trashed.

ArabNet was everything we had hoped for and more. Like the iPad, it’s not the end of the road but a first glimpse at where the future is headed. In well over 20 years of being involved with this region’s technology industry as a commentator and communicator, I can honestly tell you I have never seen such energy and hope for the future as I saw at ArabNet.

All they have to do now is brush aside the terrible old men and get the cost of broadband down, access speeds up and improve the availability and reliability of connectivity in the region. If anyone came away from ArabNet without the clear impression that this one single investment in infrastructure is vital to the future of the region as a viable economic force, then they were either daft as a brush or a Minister who was too important to be engaging with young entrpeneurs and innovators. Or both.

More fool them.

(A million thanks to ArabNet Conference Cartoonist Maya Zankoul, whose first pic of the day was an illustration for this post! Her cartoon above is licensed under a Creative Commons license. Another cool thing about ArabNet has been the assiduous support of a number of  bloggers, Twitterers, a cartoonist and a smart live feed too!)

A New Iniquity

Image by gerry balding via Flickr

Mr. G. tells me of a new iniquity being heaped on the heads of Sharjah’s already stressed-out cabbies. A new dictat from Das Company means that now they’re not allowed to buy more than Dhs50 of petrol in any given day – if they do, it’s to come out of their own pockets.

All of the cabbies working for the new ‘regulated’ taxi companies are remunerated purely on a commission-only basis – there is no basic salary whatsoever paid to them, despite this being in contravention of the current labour law.

They have to make Dhs 275 a day in fares to even have a chance of making money on their commission-only deal. If they make less, apparently they’re fined by some companies. They’re also fined for a wide range of things, from failing to stop for a fare through to picking up near the airport. In fact, a lot of people walk from Sharjah airport all the way to the ADNOC station on the airport road to avoid the Dhs20 surcharge that the airport taxis levy. Mr G got fined Dhs150 for picking up a passenger outside the ADNOC station, which has not made him happy. Given that he is an unusually lugubrious chap at the best of times, this is fascinating to observe. The inspectors who prowl the streets preying on unsuspecting cabbies are, of course, remunerated on the number of fines they dole out, a nicely sadistic way of harnessing unenlightened self-interest.

Interestingly, Dhs50 doesn’t even fill a Toyota Camry. At the 'new' "We've put the rates up to accommodate the drivers" rate of Dhs1.5 per kilometre, a taxi would have to travel over 180 Kilometres with a paying passenger to make the Dhs275 daily minimum. And, of course, taxis spend a great deal of time driving around looking for a fare - never more so than in Sharjah right now, where the buses roam left, right and centre for pennies.





You do begin to wonder what they'll think of next...

Is It Any Wonder People Have It In For Bankers?

Image by TW Collins via Flickr

The scene. A shop. Quite a noisy sports goods shop playing pump it up let’s get this fitness ting movin’ music. Sarah is trying to get me to make the decision between the black trainers with the black stripe and the black trainers with the pink stripe for her. The mobile rings.


“Hello, Alexander McNabb.”

“Hello?”

“Hello!”

“Hello.”

“What do you want?”

“Is this Alexander McNabb?”

“Yes, it is.”

“This is HSBC customer service.”

“And?”

“Hello?”

“Hello.”

“I’m calling regarding the issue you had with a transfer. You raised a customer support issue with Internet banking.”

“Right...”

“I need to ask you some security questions.”

“Okay.”

“What accounts do you hold with us?”
(told her, not telling you. Not that I don’t trust y’all, ye understand)

“What is your current balance?”

“I have not got the faintest idea. Not a clue.”

“Well, what was the last transaction on your account?”

“I couldn’t even begin to tell you.”

*desperately* “What is your date of birth?”

“Fried eggs and ham.”

“Thank you. You had an issue with Internet banking. I’m just calling to help you.”

“What issue? I don’t remember an issue? When?”

“About ten days ago. You had an issue with IBAN numbers.”

“Oh, Lord, yes! I remember now! You require an IBAN number on transfers to the UK but there’s no field specifying that you need an IBAN number on the online form.”

“We now require an IBAN number on transfers to the UK. You can insert this in the ‘comments’ field in the online transfer form.”

“I know that now. I had to call your call centre to find out and then I asked the call centre person to escalate the fact that there’s not actually a field in the form that requests an IBAN number. That was my problem, you see? If you require a critical piece of information to complete a process, you actually need to ask people to insert that information in an appropriate field, marked, for instance, ‘IBAN NUMBER:’.”

“Yes. You have to put it in the comments box on the form.”

“But that’s my issue! How am I supposed to know that I need to put the IBAN number in at all? By osmosis? By a process of miraculous information transfer? Holes opening in the space-time continuum? How simple is it to put a field on the form that says: IBAN NUMBER:?”

“I apologise, but that is not possible at this time.”

“Oh come on! Of course it’s possible! A badly trained macaque of below average capability could add a field to an HTML page in less than ten minutes. Instead, they got you – a call centre operative with about as much chance of influencing any policy decision regarding your bank’s woeful inability to make its systems even marginally fit for purpose as I have of winning the UK national lottery – to call me and say sorry but it’s broken and we’re not going to fix it.”

“I do apologise. I can put a request to escalate this with Internet banking.”

“They pushed the whole issue down to you! Are you going to escalate it to them so that they can push it back down to you so that you can call me to tell me you’re sorry that the issue about the issue regarding the problem I had is still an issue?”

“I’m sorry.”

“Let’s face it, you have absolutely no ability to escalate any issue whatsoever, do you? All you’re going to do is repeat sorry until I stop shouting, aren’t you?”

“Sorry.”

“Why don’t we end the call right here? I don’t have to be rude to you and you don’t have to listen to a rude and angry customer and we can both get on with our lives without the irritation and frustration of this call and your Internet banking form will continue to lack a simple input field requesting information that is crucial to the process in question.”

“Is there anything else I can help you with?”

Dubai Booze Food Ban Clarified. Not.

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The news broke online yesterday that Dubai Municipality was to invoke a 2003 regulation banning the use of alcohol in food preparation across the city's licensed premises. Arabian Business, drawing from sister title Hotelier Middle East, got a nice little scoop in there.

Interestingly, the news ran today in The National, Khaleej Times and 7Days but not in Gulf News or Emirates Business 24x7. You'd have thought there'd be consensus that the story was of interest to the readership - both to those who drink and those who don't.

It's an area where the UAE has long struggled to reconcile pragmatism with public opinion. Advertising alcoholic products has always been banned in media here, with exceptions generally made for 'closed community' publications (for instance, a golf club newsletter). Reference to alcohol in radio or television advertising is generally confined to euphemisms such as the awful 'beverages', 'bubbly' or 'a glass of red'. The practice of using these terms editorially rather than the actual names of alcoholic drinks has become rather blurry of late, things had tended to slip and publications were actually using words like wine and beer. Back in days of yore, that would never have been tolerated, incidentally, and we'd have been hauled off down the Ministry for a wee chat at the very least.

According to the reports, the Municipality has stated the ban is partly a result of customer complaints regarding the abuse of the long-standing practice of flagging up dishes in a menu as containing alcohol. It has also stated that it had found this practice being abused in its own inspections - although it's slightly strange, is it not, that we didn't hear action taken against specific establishments who did this.

Arabian Business and The National are the only two titles that mention the fact that the city's horrified chefs have gone back to the Municipality and sought a more lenient step than a total ban. A final decision is expected Tuesday.

However, this latest move once again highlights a depressing pattern of behaviour. If officials had consulted with representatives of the hospitality industry - a vital sector to Dubai - then the importance of the decision to that industry could have been made clear to them before any announcement was made or circular issued. They could even, shock horror, have worked with the industry to find a way of ensuring any abuse of longstanding practice did not take place. Instead, we now have a period of uncertainty, patchy communication and lack of clarity regarding a seemingly draconian decision that will affect many of us - and a decision that will, once again, doubtless play badly in international media.

It's, as always, all about the public relations. PR isn't about 'spinning' bad news or burying stories, hyperbole and relentless feelgood 'messaging' - it's about communication, ensuring that you say what you want to say, clearly and effectively to the right people at the right time and in the right way. It's also a two-way street - you've got to listen to people before you communicate, ensure you understand the environment in which you are operating and shape your communication based on what it is you believe you want to achieve - the objective. The lack of listening or any attempt at consultation merely plays in public as arrogance and the inevitable 'clarification' just wastes time and resources.

We'll have to wait until Tuesday to see what's going to be the final word on this one, but in the meantime you're welcomed to a new bizarre twist to Dubai's attempt to define a course acceptable to all - you can have a glass with it, but not in it. You can have that glass in a hotel but be arrested and fined for having had it.

The glass is looking increasingly half-empty, is it not?

When Stickers Turn Evil

Image via Wikipedia

Gulf News has fallen into the very annoying habit indeed of selling advertisers the right to post a removable sticker on the front page. It’s come a cropper with this in the past, one sticker which wasn’t very removable damaged the paper when readers attempted to see the news they are paying for, while another was a ‘feel good’ message splatted on news of a devastating human tragedy.

It’s interesting to see how much a brand will damage itself for short term gain. Readers, who let us not forget actually pay for Gulf News and so have some expectation of getting access to news, are forced to remove the sticker before they can read the front page of the newspaper – the most important page of news that GN has to offer.

It is arguably no great deal, this process of getting your fingernail under the corner of a little advert and removing it before you can read the story under the front page headline. But it’s actually just as annoying as Etisalat’s habit of selling its customers to SMS spammers – I don’t want it, I didn’t ask for it, it forces me to act to remove it before I can access a product/service I have paid to receive. This means that the sticker connotes the brand it is promoting with irritation as well as devaluing the brand of the product used to carry the message.

It does seem odd to me that advertising agencies still fail to understand that consumers don’t actually want invasive advertising in their lives. Agencies slap themselves on the back about how their campaign was ‘edgy’ and ‘disruptive’ and appear to completely miss the point that I, and many others like me, do not want my life disrupted by a brand screaming slogans in my face. I don't want to have to remove stickers or open spammy text messages from companies. I am increasingly sensitive to it, increasingly irritated by it and increasingly likely to act against it by sharing my irritation with an increasingly large audience of people who are voting with their feet and sharing their feelings about brands and media that act in this way.

While I’m being bad tempered about this stupid idea, a message for Carrefour’s advertising agency regarding the sticker I had to unpeel from today's GN: the washing liquid brand Pril is spelled with one ‘l’ as shown clearly in the image of the product on the sticker. You dolts have spelled it with two ‘l’s in the text outlining the marvellous special offer I can ‘avail’ with your ‘voucher’.