Gulf News has really got the bit between its teeth.
Today's FREE SAMMY THE SHARK campaign kicks off with considerable style: readers are offered a free 'Free Sammy the Shark' badge inside. Amazed at this new munificence (it was only last week that our two Gulf News 'Save the Planet' Jute Bags arrived), I was delighted to see that said badge is indeed printed inside on the paper's Page 3, along with instructions to Make your own Free Sammy the Shark badge! All you have to do is cut out the badge from Gulf News, affix it to a piece of cardboard and then cut out the shape from the cardboard. Then carefully attach a safety pin to the back and hey presto! You too can then show your support for the campaign by emailing a picture of yourself wearing the badge to Gulf News! If you live overseas and don't have a GN on paper, never fear! You can download a badge to print here!
(Environmentalists have come out against The Atlantis Hotel in Dubai keeping a whale shark, which was found in distress off Jumeirah some time ago and added to the hotel's aquarium. It's the latest in a growing string of PR nightmares being experienced by the hotel and the GN campagin won't be helping. Right thing to do? Free the shark, fast.)