Wednesday, 30 November 2011

Fakhr El-Din Restaurant Amman - The Update

It's a fascinating exercise in SEO wot I posted about earlier today. Amman's classiest and tastiest (IMHO) Arabic restaurant, Fakhreddine, has long caused major search-derived traffic hereabouts because, in fact, the restaurant is properly called 'Fakhr El-Din'. and its 'proper' website is http://fakhreldin.com/. The restaurant, part of the ATICO group, has had to face standardising the English version of an Arabic name - so you could call it Fakhr El Din or Fakhr Eddine or Fakhr El-Din or Fakhreddine (the popular spelling at the time I first blogged about the restaurant) or any other combination of names.

The conundrum is which spelling you plump for - and which misspellings you include in your SEO efforts. The most popular (as I say, at the time, 'Fakhreddine' was the 'defacto' name of the restaurant in English) ones can be easily hijacked or cause frustration, so the trick is working out what they are and re-routing them to your 'real' spelling.

Arabic is wicked like that. Are you Ali Alhashemi, Ali Al-Hashemi or Ali Al Hashemi? Perhaps Ali Hashemi? All four are essential SEO targets. What's more, it gets even more complex as you 'drill down' into search.

But for now, let us consider Fakhr El Din to be the name to click on. It's a GREAT restaurant. The Fat Expat review says it all, really: It's linked here!
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Fakhreddine

Hummus topped with whole chickpeas and olive oil.
Image via Wikipedia
I flew to Jordan this week to speak and also gave a workshop on digital communications at the MediaME Digital Summit. In my humble opinion, MediaME - together with ArabNet and Click - is one of the region's critical digital events and this year's conference featured some great speakers (present company etc etc) and much thought-provoking opinion and debate.

It was slightly odd to be back in Jordan after having hit the 'go' button on the Middle East print edition of Olives (A Violent Romance) - somehow the book has become solid, concrete now. The King's Highway (the road from the airport to Amman, but also the Kingdom's core arterial route from Amman to Aqaba) is being rebuilt and is apparently to become a privatised toll route. The new airport will be ready by summer next year. And Amman nightclub Nai has been refurbished and rebranded. Just as well, after the incidents recounted in Olives! Did I mention you can now buy Olives as a printed book at amazon.com, BTW? I did? Ah, okay then...

During the workshop at MediaME, I used this silly wee blog as an example of SEO, pointing out how mad it was that I 'owned' Amman's delightful Fakhreddine restaurant on Google. If you Google 'Fakhreddine Amman' you don't get the restaurant itself (as you rightly should - it's a must visit if you're staying in Amman and want to eat some of the best Arab food the Levant can dish up), but you do get me.

This is not a good thing. It's a compelling reason for the restaurant to invest some money in SEO and grabbing back its ownership of its brand.

I got a comment from the audience - "Actually, we're their agency and if you Google just 'Fakhreddine' you get our client!

No you don't. You get Fakhr Al Din, various Fakhreddines, the restaurant in Broumana (Lebanon) and me. You don't get Amman's famous Lebanese/Arabic/Levantine (delete as your preference dictates) restaurant Fakhreddine. If you Google 'Fakhreddine restaurant' you get Fakhreddine Broumana, London and me in that order. You don't get Fakhreddine Amman. And that's mad, because the place is famous and generally celebrated for its excellence.

I wish I'd stopped the workshop to look it up then and there. If Amman's Fakhreddine had a website (if it does, I can't find it), I'd do a post specifically to right the wrong and redirect hungry Googlers to the right place, because I really do appreciate and support this most excellent of restaurants and wish it nothing but the very best.

But it does, like so many Middle Eastern businesses, need to get smarter about its online presence and search parameters.

Saturday, 26 November 2011

Olives - The Book Goes To Print


It's an odd feeling, there's a strange finality sending my novel Olives to the printers. I've sent dozens of magazines, yearbooks and other projects to print over the years, but nothing quite equals sending something so personal off to print. And a book's somehow different to a magazine - a 'literal' in a magazine is an annoyance, but usually something that you live with because it's transitory. I once printed a yearbook with the immortal words 'Midddle East Buyer's Guide' across two pages in 24 point print and it was two years before anyone noticed. I put this down at the time to the SEP field (first proposed by Douglas Adams, the SEP field renders objects invisible by the sheer scale of the incongruity they represent, therefore making them 'Somebody Else's Problem. In Adams' case, a spaceship that looked like an Italian bistro).

But it's different with a book. A book is graven, as it were, in stone. This particular book, Olives, has been edited to death. It's had structural edits, line edits, readers' edits, a professional edit and then I finally got my author's proof from Amazon's Createspace and, to my horror, managed to dot said proof with little red line corrections. Quite a lot of them. Sloppy writing, slapdash phrases, clunky bits. And a few honest to goodness literals in there, too. How did they get through?

But that's it, now. If you buy a copy and find a literal, I don't want to know. I'm done changing it. This is the finished product. This is my statement.

The Middle East edition of Olives launches at TwingeDXB - the first Dubai Urban Festival on the 10th December. It'll be in UAE bookshops from then onwards and I'm working to get it into Lebanese and Jordanian bookshops as soon as I possibly can after that.

If you can't wait, or if you're based outside the Middle East, you can get a print copy of Olives at amazon.com, linked for your clicking pleasure right here.
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Friday, 25 November 2011

Olives Book Pricing Thinks

Forex Money for International Curency
Image by epSos.de via Flickr
How do you put a price on a book these days? Many authors are selling Kindle books for $0.99, many others $2.99 but mainstream publishers are putting prices at $5.99 and more - all of Iain Banks' books will cost you $8.02, for instance, while Jeffery Deaver's Carte Blanche will set you back a cool $16.05 - his backlist is set at $8.02.


Amazon pays publishers/authors either a 35% or a 70% share on sales. The 70% share only applies to books priced between $0.99 and $9.99. So the mad thing is that while you pay double for Deaver's Carte Blanche compared to his back list, the publisher only gets the same as selling it for $8.02. Go figure.


So how do I price Olives the novel wot I have writ? I decided on $5.99 for the e-book, equivalent to £3.99, which is the UK price (and €3.99 for Europe). I actually make less from a US sale than a UK or European one because of the withholding tax. How did I decide on that price? Purely on an average price of novels I scanned that were from published authors. I can't really say that I'm in this for the money, although it'll be nice to break even. But I'm not selling my work for less than the cost of a couple of pints or a t-shirt. It's worth more than that. And this is really where my pricing strategy is at.


Other writers have proper strategies. Poster child for Kindle success Amanda Hocking, for instance, sells each book in her trilogies for different prices with a low entry level, typically $0.99 rising to $2.99. Interestingly, now she's signed to a publisher, her new books seem to be priced at $8.99 - I've seen no sign of any great outcry about that yet, but would expect one to come!



Finding out book prices in the Yankee Dollar isn't as easy as it first appears, BTW. Amazon works out you're an Amazon UK customer and 'games' the dollar prices to make them equivalent to the Sterling prices - super sneaky, huh? This must at least in part be due to the appalling disparity in Kindle prices - the entry level Kindle in the USA costs $79, while in the UK it's an unjustifiable £89 ($133!!!).


The same is true of the international print edition of Olives- the amazon.com price for the printed book is $15.99, which is about equivalent to average book prices for this type of work as far as I can tell. With the Amazon edition of Olives the booky book, I make varying amounts of money from each copy sold depending on the platform its sold across. And again, I lose 30% to Uncle Sam. This is painful to me as a resident of the gloriously Tax Free UAE even though, as I say (and will keep saying until everyone believes me), it's not about the wonga.


The Middle East Olives book price is based on the Amazon price and again is based on an average price on the back of books, with slight reductions for Jordan and Lebanon based on anecdotal evidence of street prices for books there (I asked pals on Twitter, in other words).


And that's it. The whole brilliant Olives the book pricing strategy laid bare.
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Thursday, 24 November 2011

Permission To Print

Olives from Croatia
Image via Wikipedia
It always reminds me of the Black Adder sketch in which George is requesting 'Permission to speak' with increasing desperation, said permission denied by the wily Blackadder.

Permission to print is something I bet few writers have to seek on their road to publication. Here in the UAE, it's a must-have - no printing press here will touch a book that doesn't have a Permission, much as no garage will touch a crash repair without a police report.

The permission is granted by the National Media Council, which has to read the work. I was extraordinarily lucky in that the gentleman who manages the English language section of the Media Control Department was very struck with Olives - A Violent Romance and actually went off leave to go into the office and sign off the MS and grant me that all-important go-ahead. It's taken until now for the news to trickle up the Abu Dhabi highway to the NMC offices in Dubai so today I went off to pick up my Permission.

There's a fee of Dhs25 to pay, which I slid onto the desk of the Relevant Person. 'Ah, no, you have to have e-dirham.'

You're kidding me. For Dhs25? Oh yes, she said, handing me a gnarly-looking form with all sorts of requirements, labour cards, passport copies, authorisations, countersignatures by authorised persons. Worse, you have to go all the way to the Ministry of Finance in Bur Dubai to apply in person. For a Dhs25 fee? Yes, this is mandatory.

I left the NMC after vain protests, my head in a spin. I looked at the e-dirham website and found there was an easier way - you can pick up a pre-paid e-dirham card at any branch of a number of banks! Yippee!

A number of banks later, I realise this is total bunkum - the banks at the immigration department have these cards, one chap told me. Sure enough, they did. I dashed back to the NMC all eager and happy. They were having a reception for their colleagues from Abu Dhabi and the place was filled with plates of food and oudh was being burned - so much it set the fire alarms off.

Despite the carnival atmosphere, my own little firework display was to suffer the fate of micturation. She wouldn't take the e-dirham card. 'Only this card from Ministry of Finance I can take.' But it's the same card, look, e-dirham, it's precisely the same card, it just has a different picture and doesn't have my photo. 'No.'

That's when I lost it. I'd printed out two 280-page manuscripts and given them to her, I'd printed a third and sent it to Abu Dhabi, I'd been back and forth to the NMC and the Ministry of Youth and Culture. And now, at the end of it all, I was being made to jump through even more hoops for Dhs25!!! I asked for the mudhir. But he, of course, was closeted in a meeting room with the guests from Abu Dhabi. My gatekeeper managed to mask a look of triumph, but I knew it was there anyway. I left in a high old temper and dragged my way down to the Ministry of Finance.

Who were wonderful. Friendly, smiling and bright, young Buthaina had me sorted out in a few minutes, even transferring the balance from the pre-paid card I'd bought to my new photo ID card. It all certainly lightened the old mood as I set off once again to the NMC, my new e-dirham card sparkling in my pocket.

The long and the short of it all is that I have my Permission to Print in my sticky little fingers. So now I'm going to do just that: print Olives!



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Wednesday, 23 November 2011

Rejection. An Author's Guide

Detail from photographic portrait of Charles D...
Image via Wikipedia
The very nice piece about me in The National last Sunday did  contain one or two teensy-weensy mistakettes, one of which was that Olives - A Violent Romance had been passed up by 250 agents and 12 publishers. That's not actually the case, that's my total rejection count, not just those notched up by Olives.

It's mostly my fault - for the first few years I pursued my writing goal in secret and flung myself repeatedly against the same wall, the Dunning Kruger Syndrome coursing through my veins. I'd send off batches of manuscripts, four or five at a time, convincing myself that all sorts of things were possible. That it was a numbers game. That agents further up the alphabet would be easier. That this edit was the one that'd make it through.

My first rejection was from an agent at big agency Peters, Fraser and Dunlop (PFD to you), who had made a big noise online about how he loved to help new authors. I remember cursing and shaking my fist at him (from 4,000 miles away) as his form rejection showed me how little he, in fact, cared for us unsung geniuses.

I've already said several times that I now consider my first book, Space, was badly written. It was funny, but really lacked the technique to cut the mustard. I realised that in 2007 when I finally 'came out' and made contact with other writers. I was still 'shopping' Space then, hopeful that whatever quality had got it to the 'Editor's Desk' on Harper Collins' peer-review site Authonomy would be seen by someone who would take it on and get it a nice editor. It was not to be. I had finished Olives and started submitting it to agents before then, but Olives too had been notching up rejections from agents, some of whom had said odd things like 'The British public isn't interested in the Middle East' and 'We see enough bombs in the world without wanting to read about them.' I took these statements seriously at the time, but have since learned not to - literary agents and editors alike will cast around for the nearest glib phrase to decorate a rejection, these aren't thought-through guidance, but a brush-off. They do an awful lot of rejecting, they reserve their time and effort for the stuff that gets through.

So Olives must have racked up another 100-odd rejections (in batches, in between major editing runs and re-writes) before one request for a 'full read' came back with 'it isn't dramatic enough'. I stomped off with gritted teeth and the determination to give them dramatic if they wanted dramatic. Beirut, an insane, pumped up international spy thriller on crack, the result of that particular temper tantrum, was certainly dramatic.And it was also rejected time and again before a cheeky correspondence with the very kind agent Andrew Lownie resulted in my getting a professional reader to look at the manuscript - his advice taken, I resubmitted to Robin Wade and it was Robin who signed me up and took Beirut to 12 of London's Finest.

Who all rejected it.

It's certainly a remarkable tale - 250 rejections is quite a tally. Many of these are completely my own fault - for going it alone, for thinking this was a numbers game, for sticking with it and for beating my head repeatedly at the same wall. But a good number of them are the fault of an industry in its death throes. Agents are gatekeepers for publishers, filtering out anything they don't believe is a dead cert winner. Agents get paid 15% of authors' revenues and like nothing more than a nice, fat advance. If you can land a £100,000 advance once a month alongside some strong residuals, you're in the moolah, no? So there's a strong trend to support the well-trodden path, to be mainstream and not take risks. Added to that, the sheer number of hopefuls submitting to agents means manuscripts will be rejected for the most arbitrary reasons - bad formatting, an unconventional beginning, a difficult topic. And then there is the faddishness of safe publishing - if African Memoirs are this year's Big New Thing, then they're not going to be too open to a Sweeping Russian Drama. Sorry, Leo.

In the UK today, books are going straight to paperback and straight to discount - 3 for 2s and half price deals stacked up in supermarket bins as publishers try to find new ways to hit the popular pocket for money as they struggle with a public becoming ever more indifferent to full length linear narrative. People today are consuming so many streams of content and entertainment in such easily digestible media - and of course, e-readers are now part of that world, which rather confuses those used to thinking of the dynamics of publishing in terms of percentages of the hugely inefficient wodge of dead tree that is a booky book. E-book sales are going through the roof as the prices asked for by authors are going through the floor - publishing is finding it ever harder to map out its relevance in this scenario. And so only the very safest, most obvious decisions get made.

I'm sure someone in publishing will drop by and say, no, that's not the case - we just back quality. But I don't think the protest will carry much conviction these days.

So how can an author today handle rejection? First, remember it's not personal. Second, take any feedback as a hugely positive thing (remember, they're focusing on the stuff that gets through, so if they spare you a comment or two, they've done you a big favour). Third, don't let 'em pile up to 250. If you notch up just ten of those nasty little photocopied slips, assume the next ten won't be any different and get your ass off to www.kdp.com and sign up to Kindle Direct Publishing.

Because that, my dears, is where the party is.

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Tuesday, 22 November 2011

So You've Written A Book. What's It About?

Book photographs
Image via Wikipedia
The first question anyone asks you when they find out you've written a book is 'What's it about?'. This is a natural byproduct of human curiosity, but comes with a built-in conundrum. You have about fifteen seconds before their eyes glaze over and they suddenly remember they had to be somewhere else like really fast.

How do you sum up your 80,000 words of lovingly crafted prose in a few seconds? You can't just read them the blurb (you could maybe have it printed onto index cards to give to people. Hmmm, that might be an idea), but you need to find a way of getting the scheme across to them because if writing books does nothing else, it transforms us from thieves into salesmen.

Thieves? Yes, everyone wot writes books steals moments, traits, expressions and gestures from the people around them. The biggest act of thievery in Olives, for instance, is Northern Irish spy Gerald Lynch. He's got a hangup about being called 'Gerry', it's always Gerald. He's spent twenty years escaping from being Gerry Lynch. That, for instance, was stolen. Someone said it to me in a meeting and I couldn't wait to get away and make that phrase into a new character. Believe it or not, the spy in Olives used to be a fiftyish, gingery fellow called Nigel Soames. Gerald Lynch, born of a theft, replaced him that very evening and has gone on to be the central character in my two subsequent books.

Salesman because all I want to do is sell you my book now. When you ask me what it's about, I'm going to take the chance to tell you enough to make you want to pick it up when you see it in the bookshop, beguiled by Naeema Zarif's stunning cover art, and take it to the cash counter. I want you to click on the book cover on the right, go to the the Kindle store and send the data flying over Whispernet to populate your reader.And I want you to be curious enough to click the 'Olives - A Violent Romance' link on my blog and find out more about it so you can be ready to buy it when it comes out in December. At least you know what's deep in my black little heart now, the next time we meet. And don't think it stops there, by the way. I want to talk you into reviewing it on Amazon and GoodReads too. I've become quite shameless.

And, as you ask, Olives is about a young British journalist called Paul Stokes who goes to Jordan to live and work who becomes attracted to a Jordanian girl. He's blackmailed into spying on her family by British intelligence, who claim the family's involved in funding terrorism and he has to try to work out quite who the good guys and bad guys are as a series of massive bombings go off around him that seem somehow tied to his movements. With each decision he makes, things just get worse until he finds he has to betray everyone around him to survive.


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Monday, 21 November 2011

Crazy Apeshit National Day

9agar, falcon and Nissan in United Arab Emirates
Image via Wikipedia
It's already clear the United Arab Emirates is going to go crazy apeshit over the 40th National Day. Flags are decorating many of the bigger houses around and the race is on to see who can drape the biggest flag possible on their building. Pennants are fluttering in the warm winter breeze, sparkling lights are festooning hotels, tower blocks and residences and there are a growing number of cars in evidence wrapped in stick-on National Day themed patterns.

It's not even happening for another ten days. UAE National Day takes place on the 2nd December each year, but this year's celebration of forty years of founding of the nation - as well as independence from ze Breets - is clearly going to be very big indeed. Cynics might say the government is pumping things up a little - a touch of patriotic loyalty is only to be encouraged in this year of the 'Arab Spring', but this will be my 18th National Day and I can assure you the nationalistic pride and annual displays of fealty by crowds of UAE Nationals parading, celebrating and generally hooning around going mad with silly string and klaxons are truly heartfelt.

It's going to be interesting to see massive crowds taking to the streets in an Arab country in support of the government and the nation - a unique sight in the Middle East this year, for sure - actually, come to think of it, probably in the world. People all over the place have been taking to the streets to protest governments, from Athens to Oakland we've been feted with images of police pepper-spraying and baton-charging their people. I have to confess at being struck by the incongruity of governments lambasting countries like Syria for attacking protesters at the same time as their own police are beating the crap out of citizens peacefully demonstrating just down the street.

However, even the civil defence folks here in the UAE are undoubtedly preparing for problems - last year's celebrations saw a great many people charging around high as a kite on the excitement of it all and there was even talk of banning the parades because of the risk to life and limb that such a widescale and fervent celebration represented.

It'll be interesting to see whether the fact that the vast majority of UAE Nationals are proud to be Emirati and proud of their leaders comes through in the international coverage of the event, or whether we'll be hearing phrases like 'government sponsored celebrations' that will attempt to give 'balance' to what people on the ground know to be a true, if rare, display of genuine love by a people for their young Arab nation.

(Yes, I know, I'm going soft. And yes, it's a non-writing post. Back to talking about books tomorrow, don't you worry)
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Sunday, 20 November 2011

Reading

A bowl of kalamata olives.
Image via Wikipedia
I'm giving my first ever reading tonight and although I do lots of speaking at conferences and other public stuff, it's still a daunting prospect. Luckily it's to a smallish audience - the Community Corner at the Sharjah International Book Fair is a physically compact area, although it punches way above its weight on Twitter and other social platforms, a constant stream of updates, information and news on the #SHJIBF are available from @ShjIntlBookFair.

It falls, by chance, on the day The National did a very generous piece on me and the journey to Olives - A Violent Romance. It's linked here if you really need to see any more of me than you already do.

We've sort of dubbed it "Two Worlds Collide" because I'll be sharing the session with self-published Emirati author Sultan Saeed Darmaki, whose book 'Under My Black Halo' is available at the Fair.

Selecting a reading is not easy. You want something that presents the book, but it also has to be a relatively short passage (people start dying after four minutes) that has a sort of beginning, middle and end - it can't be just any random lump of book.

I sort of settled on the 'rain dance' scene, purely because it's how the book started and it falls physically (for no good reason, it was just an accident) slap bang in the middle of the book. I started writing Olives after listening to George Winston's 'Winter into Spring' made me think of a girl dancing in the rain - Winston's stunning piano compositions have a trademark 'double tap' that is quite distinctive and the percussive waves of 'February Sea' and 'Rain' are redolent.

I woke up the next morning with Olives in my head - all of it, laid out like ley lines. I have since changed a great deal of that original manuscript, but the central idea of Olives remains as it was that morning, George's arpeggios echoing in my mind...

"Two Worlds Collide, an evening with Sultan Darmaki and Alexander McNabb" takes place from 7pm tonight at the Community Corner at The Sharjah International Book Fair.
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Saturday, 19 November 2011

I'm A US Taxpayer

Uncle Sam with empty treasury, 1920, by James ...
Image via Wikipedia
Of the many strange pathways that this writing thing has opened up, perhaps the strangest is that I am to become a US taxpayer. 30% of any money I make from selling the print copies of Olives on Amazon.com will be paid as a 'withholding tax' to Uncle Sam, because I am resident in the UAE.

As a UK resident, I could have filled in a mountain of forms and qualified for the 0% tax rate that applies across both countries,  but then I would of course be liable for UK income tax.

I must admit, the very concept took quite a lot of sinking in. I'm not terribly used to this tax malarkey, living as I do in the tax-free paradise that is the UAE. And I'm not sure I will always approve of how the US government intends to spend my money. But there's little I can do - the tax applies to any monies made on the US mainland.

Meanwhile I've found out that although Amazon.com will sell my book, Barnes and Noble won't. To use the company's PubIt! service (to upload books to B&N), you must have a valid US bank account, credit card, tax ID and address. That's pretty comprehensive, then.

I am increasingly furstrated at how US-centric this online bookery business is - particularly at Amazon.com refusing to sell copies of my book to people logging in from the Middle East. It's something of a puzzle to me as I specifically opened up international rights to the book when I uploaded it - I had always assumed that Amazon won't sell to the region because publishers haven't granted rights, but in my case I have specifically allowed for international rights so there's no earthly reason, other than an arbitrary restriction imposed by Amazon, why the book shouldn't be available to Middle East readers.
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Friday, 18 November 2011

How To Self-Publish In The UAE

United Arab Emirates
Image by saraab™ via Flickr

Here's your own guide to the process, just in case you decide to write and self publish your own book. And before you start with all yer 'yeah, right, like that's going to happen', don't write the idea off. It can all be quite cathartic, believe me.

1) Write a book.
This is generally considered to be a good first step in self publishing. Of course, if you're self publishing a picture book, or a collection of your watercolours you'll have to approach things slightly differently but I'm going to concentrate on the novel form for now.

2) Get a professional editor. 
I use Robb Grindstaff. I've always heard good things about Bubblecow but have never used 'em. You need a professional edit for two things - a structural edit and a line edit. The structural edit looks at your story and how you've put it together, aiming to cut redundancies, tighten things up and keep you basically on the straight and narrow. The line edit gets rid of all those stupid little errors that litter every manuscript, no matter how hard you search for 'em. People like Robb are born with strange compound eyes that pick these up in a way we normal mortals can't aspire to emulate.

3) Make sure you understand what you've written.
That sounds daft, doesn't it? But you're going to have to sell the thing all by yourself, so you'd better have properly scoped out the subjects, topics and characters of your book and sifted through them to find the best angles to promote, the things that are going to engage people. You'll need a strong blurb, too. More posts on this later, I'm sure. (Are you guys okay with all this book talk or are you longing for me to go back to whining about HSBC and stuff?)

4) Decide on your platforms.
It's essential to be on Amazon's Kindle and for that I used Kindle Direct Publishing. To support other e-reader formats, I went to Smashwords. I also put together an edition using CreateSpace, which lets me offer a printed book through Amazon.com. Of course, e-reader adoption in the Middle East is still low because Amazon doesn't sell either Kindle or content to the region, which really doesn't help us writers, I can tell you. Because of this, you're going to have to print your own booky book for the Middle East market.

5) Apply for permission to print from the National Media Council.
In order to print a booky book in the UAE, you have to have permission. Importing a book is different and requires a different level of permission, which any distributor will sort out. But printing one here means you have to get this permission. How? By going to the NMC in Qusais (behind the Ministry of Culture building) and lodging two full printouts of the MS. One of these will stay in Dubai as a reference copy and one will go to Abu Dhabi to the Media Control Department, where it will be read and approved or not for production in the UAE.

6) Realise that Dubai is going to take its sweet time over this and send another copy direct to Abu Dhabi yourself by bike.
I am so very glad I did this.

7) Obtain your permission to print
I got mine in an unreasonably short time thanks to a very nice man at the NMC taking pity on me and accelerating his reading of my book. It helped that he loved the book, which delighted me more than you could possibly imagine.

Update here - getting the actual document was a tad harder than getting the verbal go ahead!

8) Get an ISBN
This is actually a doddle. You nip down to the Ministry of Youth and Culture in Qusais and give 'em Dhs200 and a filled out form that gives the title of your book and some other details and they send you a fax (A fax! How quaint!) with your UAE ISBN number. By the way, ISBN numbers mean very little, they're a stock code and do not have any relationship to copyright or any such stuff. You need one to sell books, but that's as far as it goes.

9) Go mad trying to find novel paper, then give up and go to Lebanon.
By now you will have already got a quote from a printing press - all they need to actually print the thing now is that little docket. It's about here you'll finally make the decision that you don't want to use the 'wood-free' paper all the UAE's printers want to print your book on, but to actually use real book paper. It's actually called, wait for it, 'novel paper' and is a very bulky, lightweight paper. Pick up a book by the spine and it will tend not to 'flop', while a book printed on wood-free stock will.

Nobody's got it. It's as if nobody in the UAE has ever published a 'real' book, just books printed on copier paper. I'm not having it - I'm going to all the trouble and expense of producing my own book, it had better look like a book, feel like a book and, when you pinch its ear, squeal 'I'm a book!'.

So one goes to Lebanon - or Egypt, or Jordan. People write and publish books there all the time, so you'll find printers and novel paper abounds. Which means you never needed that permission to print at all, as now you're importing a book. Bang head repeatedly against brick wall and do Quasimodo impersonations.

10) Delay the UAE edition launch to the TwingeDXB Urban Festival, taking place on the 10th December 2011, where you're doing a reading and stuff.
I could have made it in time for the Sharjah International Book Festival if I'd settled for the other paper, but I decided to delay instead and get it done properly. So we're launching the online edition at Sharjah, with an open mic session where I and self-published Emirati author Sultan Darmaki will be doing readings and Q&A and stuff. That takes place this Sunday, the 20th November, at the SHJIBF 'Community Corner'.

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Thursday, 17 November 2011

On Kindles and Olives

Cover of "Kindle Wireless Reading Device,...
Cover via Amazon
When I first started out on this whole book writing thing, to my ever-lasting regret, I kept very quiet indeed about what I was up to. It was to take five years before I told anyone I knew that I had written a book, let alone that I was submitting it to agents in the hope of finding a publisher.

Why? Simply because I have always loathed people who announce they're writing a book. If it ain't in print, it ain't worth a damn, was the way I thought at the time.

Although I had shared the MS of Space with a couple of close friends by the time I found authonomy, I had stuck to my guns. When I finally let the cat out of the bag, I was shocked by people's kindness and supportive response.

Not as shocked as I was by the goodwill and support from everyone around me yesterday. The day started on a high when I heard from the National Media Council that I have the go-ahead to print Olives in the UAE. The team at the NMC have been wonderful - quite the opposite of my experiences of their predecessor, the wittily named Ministry of Information.To come out of that process having won fans for the book was a complete and welcome surprise.

This means I can provide a Middle East edition of the book for all those here who can't easily get on Amazon (because Amazon doesn't support the Middle East). I have distribution sorted out for the UAE, Jordan and Lebanon. All I need do now is finish my quest for a printing press that has stocks of the right grade of paper (booky books are printed on a particular type of lightweight but bulky paper) and I'm on track to be in the shops for the beginning of December. My first job this morning is to go to the NMC building in Qusais and get me an ISBN number for the UAE edition.

But yesterday really hit its stride when I tweeted the link to the Kindle Edition of Olives. My heartfelt thanks to everyone for the messages, congrats and the like. Putting the book on Kindle was the first thing I did when I made the decision to self publish - there's a natty piece of freeware called MobiPocket Creator, which I've posted about before, that renders the process pretty simple. You then sign into Amazon as an author and select your preferred distribution channels and then it's pretty much hey presto!



Now all I need to do is sign off my CreateSpace proof (winging its way to me thanks to Aramex' natty Shop and Ship service) to get the print edition up on Amazon and pack the UAE edition off to the printers.

I cannot begin to tell you how liberating it feels to finally get my work out there. I can't say I regret not doing it sooner, because I think we all have to take our own paths to things. But I'm very glad I've done it now.
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Wednesday, 16 November 2011

Olives – A Violent Romance


This is the cover art for Olives - A Violent Romance, my first published novel. It's quite a high-res file so you can click on it and get it nice and big if you like. It’s by Naeema Zarif, a lady whose work has long enthralled me. Naeema is responsible for the iconography of GeekFest, her work on the various GeekFest posters increasingly taking on the style of her own art – a distinctive series of images consisting of a range of juxtaposed elements creating a whole that makes your eyes flit around trying to decipher what’s going on in the resulting melange. There’s often a great deal of wit, subtlety and game-playing, but Naeema is a natural tease and likes to leave the viewer to try and sort it all out rather than giving the game away.

My own cover for Olives, designed back when I needed one to post an early version of the manuscript up on Harper Collins’ Authonomy, consisted of a photo of some olives together with the word (wait for it) 'Olives' in my favourite typeface of all time, Gill Perpetua. I have long admired stonecutter and typographer Eric Gill, who combined being a darling of the Catholic church with a singularly robust sex life involving most of the women who ever met him.

Naeema’s art for Olives, when it arrived, blew me away. It’s utterly not what I expected, and yet seems so, well ‘right.’ It also, critically, works well as a thumbnail – today’s book cover needs to work as a booky book cover, a Kindle book cover (in colour as well as mono, BTW - don't forget the Kindle Fire!) and also as a thumbnail for Amazon.com and other sites.

It’s no surprise the cover of Olives consists of a number of elements. It’s a mash of images that come from Naeema’s reading of the book, there are elements resonant of multi-theism – Amman’s citadel is in there (look for a shape a little like ‘in’ at an angle across the cover), there is the earth the olives come from, the land and its importance are such an important part of Olives. The blues of the Mediterranean sky and the water are there, too. And so is parchment, a symbol of the unravelling peace the book is wound around. You’ll be hard put to find ‘em, but there are even some olives in there. Together, these things all speak to Olives – to the fundamentals that underpin the book. And behind the title, in faded characters, Mahmoud Darwish’s famous words – which form the frontispiece to Olives: “If the Olive Trees knew the hands that planted them, Their Oil would become Tears.”

It’s a remarkable piece of art and I’m very proud to have it grace and represent my work

Being able to select who designs my cover is, of course, a huge privilege open pretty much only to self published writers - publishing companies don't consult authors about their covers, that's a marketing decision and one not to be made by a mere scribbler (or 'content producer'). I suppose you get an option once you sell your first million copies or so, but I know a number of published authors who were told, 'This is your book's cover, matey', which was the beginning and end of the conversation. I'd always hoped if I landed a contract they'd let me at least pitch Naeema's hat into the ring, but I sort of knew that was a forlorn hope. But now I'm in control, I get to have my cake and eat it.

And it tastes just dandy...
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Tuesday, 15 November 2011

(Literary) Agents of Doom

Black Eunuch of the Ottoman Sultan. Eunuque du...Image via WikipediaA writer friend of mine, a rather posh one, once cheered me up on the topic of literary agents. “Don’t worry, Alexander,” he said. “Literary agents are like eunuchs in the Ottoman court. They know it’s done, they see it done all around them, but they’re damned if they can do it for themselves.”

His words did, indeed, lift my spirits at the time. Agents had been rejecting me, something of a habit on their part.

Literary agents are the gatekeepers to editors. Editors are beings of pure energy who have the ability to take your manuscript to Marketing Meetings, if they so desire. But they will only look at your MS if is attached to a recommendation from an agent. There are exceptions to this, but they are relatively few and far between.

Literary agents in the UK receive something between 40-100 submissions a day from authors – it’s more in the US. Even the language used is a give-away – ‘submission’. We’re talking the full-on crawling on your stomach as a Cuban Heel is inserted insidiously between your buttocks and the lash descends.

A submission is a package of your first three chapters (50 pages) in Times New Roman (I have always wanted to be a literary agent just so I can request manuscripts in Comic Sans), twelve point, double-spaced with a 5mm paragraph indent. This would be accompanied by a compelling pitch letter and a synopsis of your whole work. Nothing less will do. When I started out in this game, that whole kit and caboodle had to be slide-bound, packaged up in the post with a self addressed envelope and an international reply paid coupon. Any deviation from this requirement results in getting your MS trashed without the option.

These days most agents, not all mind you, will accept an e-submission, which takes a huge burden off authors but makes it easier for them to spam agents. To be fair to agents, who often appear an appallingly stand-offish lot, authors will behave in extraordinary ways to get manuscripts across to them and will whine, spam and imprecate without any compassion for the target of their unwanted affections.

Fifty pages of book weighs quite a bit and costs about £10 to mail from Dubai to London. I reckon I have mailed about 180 such packages over the nine years I’ve been writing, editing, submitting, editing and submitting again. Never a week went by when I didn’t pop by Sharjah post office to find envelopes I’d printed out waiting for me. These frequently contained a photocopied rejection slip inside saying they were sorry but this wasn’t quite for them, apologising that the weight of submissions meant they couldn’t reply to me personally but wishing me the best of luck with my career in writing. Occasionally, a note would be scrawled in the margins with an observation, but this was pretty rare.

e-submission hurts less than physical submission, but only marginally.

As time went by, I got the occasional nibble. A nibble from an agent means a request for a ‘full read’. And then one fine day earlier this year, I landed me an agent. Robin set to right away, shopping my second novel, Beirut, at the London Book Fair. Twelve editors asked to see the MS. And, seven months later, twelve editors passed.

I’m glad to still have Robin on board, despite my decision to self-publish. But looking back on it, I do rather regret having spent so much time, effort and money on trying to sell my books to literary agents. With the changes in today’s publishing industry, the disruption of Amazon and e-books, the role of a literary agent to an author is no longer as critical as it was when I first started on this road. In fact, it’s never looked so dangerous – agents are starting to tread on publishers’ toes as they try to redefine their role in a world where authors are increasingly choosing to ‘go direct’ to readers. Publishers are also trying to see a clear path to the future.

Of course, there isn’t one. Unless you’re amazon.com...

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Sunday, 13 November 2011

The Book Slog Blog

Broken typeImage by vial3tt3r via FlickrActually writing a book is easy as pie. You just take 75-100,000 words or so and put them down on paper. The order in which you place them can be a bit of a bugger, but the principle’s simple enough.

Most writers will knock up an average of around 1,000 words a day, so that’s a good three months to crack off a novel. Allow for procrastination, cunctation and a few other ations and you could easily (and advisedly) take 5-6 months to finish the first draft of a manuscript. You can work faster than that – I wrote the original MS of Olives in just over four weeks, but I’ve been seven years in editing it. Some people will write their book in four weeks and create a work of tear-jerking genius without having invested a second more. These are not, you understand, people to whom I talk.

Having finished the MS, in my case usually with the reward of a snappy Martini or two, you can breathe a sigh of relief before getting down to the real work. Because actually spending months writing a book is nothing. The real work starts when you’ve finished the damn thing.

First off is the editing. Dashing down 80,000 words of story is all great fun, but then you have to review it and make sure you’ve spelled everything right, avoided awful continuity errors, remained consistent to your characters, maintained your storyline and honed your writing so that the dialogue works, the action fizzles and the moments when two people go ‘ping’ actually go ‘ping’ and not ‘splot’. There have been whole books – a great deal of them, in fact – written on this subject. Writer’s forums constantly buzz to questions of POV (point of view), the passive and active voice (oh, puhlease!), characterisation, plot elements and all that sort of stuff. And we haven’t even started talking about sentence structure, ‘showing rather than telling’ and the myriad elements that stalk the furrowed brow of the harried writer editing his/her manuscript (or MS, if you want to use ‘the lingo’).

Now, don’t forget, you’ve just written tens of thousands of words – editing them all over again is a real trial. By the time you finish, you sort of hate those words. The bastards have no right to be so demanding, so imperfect. But finally you’re done. The MS looks good to go. (It rarely is at this point, but let’s not pee in the firework box too early, hey?)

Now you have to write a synopsis of your book. This is a one or (at most) two-page summation of what your book’s about, what actually happens in the thing. Any agent or editor wants to see a synopsis to find out if the thing makes sense as a whole. So your synopsis not only has to represent the key movements of the plot, it should ideally show your ability to write as well. This is a hellish thing to ask someone who has just written a book, then edited it to shining perfection, to do.

But it must be done.

What happens to your character? Who influences the development of the storyline and who is just there for colour? Chances are, by the way, if you can cut a character out of your synopsis, you can cut him/her out of the story and are better off doing so. The synopsis is a straight story-line, a compelling narrative from a to c that validates quite why b was ever involved. Take your story down to five pages, then halve the word count, take it down to a little over two pages. And then you can start playing hardball with those cowering little words. Eliminate, and do it like a Dalek with a really bad hangover.

It’s like swimming through molasses with 10lb weights tied to your bits. It’s an awful, sorry slog of a task.

And we’re not done with you yet, matey. Now we want a ‘blurb’.

A ‘blurb’ takes your synopsis and hones it down to under 400 words or thereabouts. Here’s the blurb for Olives:

[BlurbStart]

When Paul Stokes runs out of choices, his only path is betrayal. 

The fragile peace is holding. Behind the scenes, the Israelis are competing for dwindling water resources as Jordan and Palestine face drought. Daoud Dajani has the solution to Jordan’s water problems and is bidding against the British for the privatisation of Jordan’s water network. 

When journalist Paul Stokes befriends Dajani’s sister, Aisha, British intelligence agent Gerald Lynch realises Paul offers access to Dajani - the man threatening to drain Israel’s water supply and snatch the bid from the British. Blackmailed by Lynch into spying on Dajani, his movements seemingly linked to a series of bombings, Paul is pitched into a terrifying fight for survival that will force him to betray everyone around him. Even the woman he loves.

[EndBlurb]

That’s not the only blurb for Olives, but let’s not complicate things. Note it’s not a contiguous description of events in the book – it’s a summation of the action and points of action that are intended to evoke interest in what the work’s about. (You can judge whether it works in the comments, and please be my guest!)

Now you have a ‘blurb’ you can work it into your ‘pitch’. A blurb and pitch are two different things, although they are necessarily interrelated. The blurb is the text you’d slap on the back of a book. A pitch is what you’d say to a top London literary agent if you got one minute of his/her attention. The best way to do this is crash their lunch at the Athenaeum holding a Scalectrix controller wired to a lumpy belt around your waist and screaming ‘I’ll take you bastards all with me’ before you start pitching. This might seem extreme, but don’t worry. Agents are used to authors doing this. The worrying trend emerging is agents are now doing this to editors as the world of conventional publishing slowly collapses into itself like Michael Moorcock's Biloxi Fault.

Not even the Athenaeum, it must be said, is a safe haven these days...

Anyway, now you have a book, a synopsis, a blurb and a pitch. You've also likely got RSI and a rocky relationship. Next comes the hard bit. I'll come on to that tomorrow...
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Saturday, 12 November 2011

Olives - The Book

I might as well apologise now. I'm going to be posting about books and writing all through the Sharjah International Book Fair.

My thoughts are pretty much focused in that direction, so I'll be sharing my path to publishing my own work, what it takes to self-publish from the UAE and Olives, the book I'm finally unleashing on an unsuspecting and unprepared general public during the Fair.

Writing posts usually destroy traffic to the blog. But what the hell. It's my book and I'm proud of it...

Thursday, 10 November 2011

Taking The Self Publishing Plunge


It's been a long road. I first set out to write a full-length novel in 2002 odd, the result being the highly amusing but - in my opinion - unpublishable novel Space. This was to be the start of a very nasty writing habit indeed - I had decided, for reasons I have mostly forgotten, that I wanted in print and that was to that. I'd keep slamming into the brick wall until I got what I wanted.

It doesn't quite work like that, of course.

Space was undoubtedly funny, but agents kept saying things like 'We don't get humour' and 'Humour is a hard sell', whilst universally acknowledging they found it highly amusing. Which is, you have to admit, funny. So I set out to write a serious book and that became Olives, my first 'real' book. Olives is about being a foreigner, a tourist who becomes embroiled in the events we all see on the TV when we're sitting down comfortably. It's about love and betrayal and it's set in Jordan, a Jordan where the good guys and bad guys are really hard to tell apart and where the next lie is just around the corner.

Olives is a book very close to my heart indeed. I followed it by writing Beirut, a testosterone-soaked spy thriller with thousands of sizzling gypsies, which landed me an agent (after something like 250 rejections) and a chance to get my work slid under 24 of London's most editorially respected eyeballs at the London Book Fair this year. They all came back with variations on 'no' - a process that took an incredible, destructive seven months to wrap up. No the British reader doesn't understand the Middle East, no we don't feel this will sell in supermarkets, no it'll take investment to break, no it's not quite for us, no we don't do war zones (Jad, get that certificate ready!) and so on.

All of this has been happening as the world of publishing is being not only transformed, but torn apart by the Internet. The Kindle alone has driven a stake right into the heart of 'traditional' publishing and I have long resisted the blandishments of friends like revolutionary barricade-manning author Dan Holloway even as I watched authors turning to new formats to find their audiences as traditional publishing invested minimally in supermarket-friendly romcom slapped out in trays of 3 for 2 deals. I held out. I wanted the validation and scale traditional publishing could give me.

Except as I have travelled further down this road, I have come to realise not only do I not need either of those from traditional publishing - they're not on offer in any case. On the validation front, getting an agent to sign me up was validation enough - but it goes further than that. Today, self publishing isn't vanity publishing, it's not the exclusive preserve of unreadable memoirs and books by nutters (although, let us be clear, there are plenty of those out there). It's not only part of the mainstream, it's driving millions of sales. There has never been so much choice for consumers, so much so it's actually a challenge to work out what's good, bad or ugly out there. Validation comes not from being picked by the gatekeeper (let us not forget, over 98% of books in print sell less than 500 copies) but from selling books to people who like them. If I'm truthful with myself, I don't need a publisher to do that any more. I can do it, as Celine Dion tells us (repeatedly and to my invariable irritation) all by myself.

As for scale, I now know enough published authors who have found they are forced to market themselves because their publishers are putting them on the backburner, who have trudged weary miles to earn back their paltry advances and who are bitter, dejected and generally pissed off with the whole demeaning and disempowering experience that publishing in the Age of Fear has become. I know authors who have been completely disassociated from their work, who have given up any ownership of the look and feel of their hard graft only to find the result, crass and unimaginative, has been shunned by the book sales team because there's something sexier in that month's basket. And the book sales team is what puts you on shelves, not editors.

And, actually, when it comes down to it, I want my cover to be designed by Naeema Zarif. I don't want to give that up. And I want that 'difficult' scene left in. And I want to let my work speak for people, not pander to their vanities.

So Olives is finally (seven years after it was first written) going to be a tale that gets told, not a manuscript locked in a dusty filing cabinet. Whoever buys it, however many people read it, it'll at least get the public airing traditional publishing denied it. And if just two people read it, that's two more than would have read it otherwise.

I'll be documenting the road to self publishing as we limber up to the launch of the book, just because it's been quite fun to self publish in the UAE. Olives, a violent romance, launches at the Sharjah International Book Fair on the 20th November 2011 with an evening event at the Fair. More on that later. For now, I'm busy working to try and get multiple editions ready for multiple platforms, including a 'booky book' print edition for the Middle East which has been made necessary by the fact Amazon et al won't sell us content online. That alone has been a story worth dining out on, I can tell you.

Oddly, this has all meant that I have once again become a publisher, having joyfully escaped the world of publishing some fifteen years ago...
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Thursday, 3 November 2011

Gulf News - See No Evil

Evil redImage via WikipediaGulf News ran an Associated Press story on the front page of its business section today on the report issued by Transparency International on bribery. That report's findings are linked here.

GN tagged the piece, a highly edited version of the AP file (the AP piece is linked here for your listening pleasure), 'The Power of Money'. The piece is not available on the GN website, but does point out that China and Russia are the countries most prone to bribery in TI's report.

What it fails to point out is that the UAE ranks fifth most likely to bribe in the report, which surveyed 3,000 businessmen on how often firms from the various countries they deal with resort to bribery. The report lists 28 countries - the UAE ranking fifth worst (joint fifth, to be fair - we rank alongside Argentina, which is in itself something of an indictment) and Saudi Arabia seventh worst. The rest of the Middle East isn't included in the report, which is probably just as well.

TI's report found that 'no country was found to be wholly clean' and also that the construction sector was most likely to bribe its way into business, with the real estate sector coming in joint second worst. Which may go some of the way to explaining the UAE's ranking. This is, by the way, the first time the UAE has been included in the index.

The question is, did GN just paste up an AP file to fill some space without bothering to check if the UAE featured on the index or did it know and let the fact pass it by? If the former, we're looking at awful, sloppy no news-sense journalism - a half-boiled intern with learning problems would have Googled the index to see if the UAE featured (as I did, being a half-boiled intern). If the latter, GN could arguably justify the omission by claiming it's an AP file and as AP didn't highlight the UAE's position, GN didn't see fit to overrule such a respected international news source. Which is hardly tenable, but is probably preferable to admitting you're a bunch of craven, drooling morons who could no more serve the public interest than play Für Elise on a chocolate banjo.

The National ran the piece front page business, too:"UAE companies debut with 5th place in bribery global survey" as opposed to GN's "China, Russia most prone to bribery."

Spot the difference...