Publish vs Self-Publish - A Voice of Reason?

I posted on Patty Jansen's blog last week and she's posting on mine this week. I do hope she doesn't make as much mess in my place as I made over at hers. I met science fiction author Patty on Harper Collins' peer-review website for aspiring authors, authonomy. Here's her take on the whole business of getting published and where the self-publishing 'revolution' is taking us. We don't necessarily see eye to eye on this, but in diversity lies life...

On Friday, Alexander wrote a guest post for my blog entitled Rejection – An Author’s Guide detailing how his books had gained him 250 rejections, and how, despite being given hope, he had ultimately failed to find a publisher.

My first reaction was: Wow, 250 rejections. My second reaction was: Is that all? I loved Olives, and recommend it to anyone, but for the sake of argument, let’s take a different perspective.

After Alexander’s post, I went and tallied up my own rejections. I don’t tend to keep close tabs on these, because, frankly, it gets depressing. I counted more than 300. Many more publishers, especially for book-length manuscripts, never bothered to respond at all.

Within that massive pile of rejection, there are some acceptances. Some small stories to small magazines, soe to delightful but fairly unknown local anthologies, all of them fun and stroking my ego as writer, but none significant. There are also a handful of special acceptances I would like to talk about.

In 2010, I won the Writers of the Future contest. Apart from publication (at 10c per word), and $1,000 prize money, this involved a one-week workshop with some of the greatest writers of Science Fiction and fantasy alive. The workshop, the use of resources, travel to LA, accommodation at the famous Roosevelt Hotel was all paid for. This is especially significant, since I live in Australia.

It didn’t fully dawn on me how big this thing was until as part of the program, we visited the printing plant where the book was being printed. The print run is 40,000.

Later that week, there was an acceptance ceremony broadcast on the internet, which was watched live by many people, and has been watched by many more since.

Also, I have recently sold a story to the largest Science Fiction short fiction magazine, Analog Science Fiction and Fact - a print run of 25,000 dedicated readers and many online sales.

My point of mentioning these is that there is just no way a nobody writer is going to attract those kinds of numbers with a only self-published material. Yes, you can do give-aways, and sometimes these attract a few thousand freebie downloads, but how many people are actually going to read freebie downloads?

The second point is that many people want to be familiar with a writer before buying books. Do they like the style? Can they be fairly sure the book is going to meet certain standards? Personal opinion aside, when a writer has published traditionally, this writer takes both skill and audience to a self-publishing venture.

Therefore I think it’s plain dumb to write off publishers completely. How I hate the term legacy publishing, and see it bandied about with vitriol, as if large companies are stupid. These are business people, who owe the writer nothing except what’s in the contract. They owe it to their company to make a profit, and will make decisions accordingly. That’s not evil. That’s how many of us make a living. They do not owe unpublished writers anything.

On the other side of the spectrum, with the option of self-publishing, writers no longer owe publishers anything either. Fed up with shitty or downright rude business practices, writers choose to vote with their mouses, and good on them. I am one of them, and started my venture into self-publishing when a contract on a novel fell through and I couldn’t bear to take the damn thing to market again.

But.

That is not to say that there is nothing beneficial to be gained from interaction with large or slightly less large publishers.

Large publishers have one major thing in their favour: numbers. Even if your book tanks, it will have been read by many more people than you are likely to reach with self-publishing only. These people have already invested in your work and, unless they absolutely hated it, are more likely to buy your next self-published book over the self-published book of an author they don’t know.

To be honest, I find the mutual disdain between self-publishers and publishing houses and those published by them quite silly. There are books that won’t appeal to large publishers on first sight (mind you, they will appeal if they sell well self-published). Writers used to go to small press with these titles. These days, they might as well do it themselves. As aside, I think small press will suffer more from the self-publishing boom than large press and will probably have to re-invent themselves as editing and formatting services. There will always be a market for mass-published books.

From a writer’s perspective, self-publishing and traditional publishing enhance each other. You draw people to your work by publishing traditionally, and sell your other work to them for 70% royalties at Amazon. Sneaky, huh?

A bit more about Patty
Patty Jansen lives in Sydney, Australia, where she spends most of her time writing Science Fiction and Fantasy. She publishes in both traditional and indie venues. Her story This Peaceful State of War placed first in the second quarter of the Writers of the Future contest. Her futuristic space travel story Survival in Shades of Orange will appear in Analog Science Fiction and Fact.

Her novels (available at ebook venues, such as the Kindle store) include Watcher's Web (soft SF), The Far Horizon (SF for younger readers), Charlotte's Army (military SF) and books 1 and 2 of the Icefire Trilogy Fire & Ice and Dust & Rain (post-apocalyptic steampunk fantasy).

You'll find Patty on Twitter (@pattyjansen), Facebook, LinkedIn, Goodreads, LibraryThing, google+ and her Must Use Bigger Elephants blog is at: http://pattyjansen.com/

Taking The Self Publishing Plunge

It's been a long road. I first set out to write a full-length novel in 2002 odd, the result being the highly amusing but - in my opinion - unpublishable novel Space. This was to be the start of a very nasty writing habit indeed - I had decided, for reasons I have mostly forgotten, that I wanted in print and that was to that. I'd keep slamming into the brick wall until I got what I wanted.

It doesn't quite work like that, of course.

Space was undoubtedly funny, but agents kept saying things like 'We don't get humour' and 'Humour is a hard sell', whilst universally acknowledging they found it highly amusing. Which is, you have to admit, funny. So I set out to write a serious book and that became Olives, my first 'real' book. Olives is about being a foreigner, a tourist who becomes embroiled in the events we all see on the TV when we're sitting down comfortably. It's about love and betrayal and it's set in Jordan, a Jordan where the good guys and bad guys are really hard to tell apart and where the next lie is just around the corner.

Olives is a book very close to my heart indeed. I followed it by writing Beirut, a testosterone-soaked spy thriller with thousands of sizzling gypsies, which landed me an agent (after something like 250 rejections) and a chance to get my work slid under 24 of London's most editorially respected eyeballs at the London Book Fair this year. They all came back with variations on 'no' - a process that took an incredible, destructive seven months to wrap up. No the British reader doesn't understand the Middle East, no we don't feel this will sell in supermarkets, no it'll take investment to break, no it's not quite for us, no we don't do war zones (Jad, get that certificate ready!) and so on.

All of this has been happening as the world of publishing is being not only transformed, but torn apart by the Internet. The Kindle alone has driven a stake right into the heart of 'traditional' publishing and I have long resisted the blandishments of friends like revolutionary barricade-manning author Dan Holloway even as I watched authors turning to new formats to find their audiences as traditional publishing invested minimally in supermarket-friendly romcom slapped out in trays of 3 for 2 deals. I held out. I wanted the validation and scale traditional publishing could give me.

Except as I have travelled further down this road, I have come to realise not only do I not need either of those from traditional publishing - they're not on offer in any case. On the validation front, getting an agent to sign me up was validation enough - but it goes further than that. Today, self publishing isn't vanity publishing, it's not the exclusive preserve of unreadable memoirs and books by nutters (although, let us be clear, there are plenty of those out there). It's not only part of the mainstream, it's driving millions of sales. There has never been so much choice for consumers, so much so it's actually a challenge to work out what's good, bad or ugly out there. Validation comes not from being picked by the gatekeeper (let us not forget, over 98% of books in print sell less than 500 copies) but from selling books to people who like them. If I'm truthful with myself, I don't need a publisher to do that any more. I can do it, as Celine Dion tells us (repeatedly and to my invariable irritation) all by myself.

As for scale, I now know enough published authors who have found they are forced to market themselves because their publishers are putting them on the backburner, who have trudged weary miles to earn back their paltry advances and who are bitter, dejected and generally pissed off with the whole demeaning and disempowering experience that publishing in the Age of Fear has become. I know authors who have been completely disassociated from their work, who have given up any ownership of the look and feel of their hard graft only to find the result, crass and unimaginative, has been shunned by the book sales team because there's something sexier in that month's basket. And the book sales team is what puts you on shelves, not editors.

And, actually, when it comes down to it, I want my cover to be designed by Naeema Zarif. I don't want to give that up. And I want that 'difficult' scene left in. And I want to let my work speak for people, not pander to their vanities.

So Olives is finally (seven years after it was first written) going to be a tale that gets told, not a manuscript locked in a dusty filing cabinet. Whoever buys it, however many people read it, it'll at least get the public airing traditional publishing denied it. And if just two people read it, that's two more than would have read it otherwise.

I'll be documenting the road to self publishing as we limber up to the launch of the book, just because it's been quite fun to self publish in the UAE. Olives, a violent romance, launches at the Sharjah International Book Fair on the 20th November 2011 with an evening event at the Fair. More on that later. For now, I'm busy working to try and get multiple editions ready for multiple platforms, including a 'booky book' print edition for the Middle East which has been made necessary by the fact Amazon et al won't sell us content online. That alone has been a story worth dining out on, I can tell you.

Oddly, this has all meant that I have once again become a publisher, having joyfully escaped the world of publishing some fifteen years ago...

I Am No Longer With Agent

(Photo credit: jafsegal)

I suppose it's a bit like a phantom pregnancy. Not that I've ever had one of those, you understand. But it was Beirut - An Explosive Thriller that finally tipped a noted London literary agent over the edge into signing me up after 250 rejections for my various works up to that point - Robin took pen to contractual paper early in 2011 and started shopping the book around to publishers at the London Book Fair. His endeavours were, sadly, to bear all too little fruit beyond 14 variations on the word 'no'. It took seven months to collect those 14 negatives. Publishing worketh not at Twitter speed...

I subsequently sent Olives - A Violent Romance over to Robin but he pointed out, much as he had enjoyed reading it,  if he couldn't make a sale with something as commercial as international spy thriller Beirut, he was never going to do it with a novel like Olives. This point is fair enough, but what killed me at the time was how long it took to hear back from him with this opinion. It's actually what pushed me into self publishing - not the 14 rejections, but the fact the agent who had signed me took longer to read my book than any of the slushpile submissions I had made in the past.

And now it's happened again. Over ten weeks after I completed Shemlan - A Deadly Tragedy and sent it to him, he's 'had a chance to read it'. This wasn't a blind submission - this was an agent I was contracted to. I say was contracted, because Robin didn't feel Shemlan was one for him. And I can see no point whatsoever in being signed up to an agent who doesn't feel he can even try to sell my work to publishers.

I don't blame him, by the way. I can see agenting can be a thankless old task. I used to get angry at agents and rail at them from the other side of the gatekeeper's cottage. But now I've got to actually meet more of 'em and learn about what they are really driven by. They're doing a job and I can only imagine what it's like constantly having authors battering at you like a malevolent winter hailstorm. Lovely use of simile Alexander. Why thank you. Hardly noticed you'd slipped that in, tell the truth. One tries to be subtle.

So Robin's got a TBR as long as your arm (To Be Read list. Now publishing has discovered the Internet, it's playing with acronyms. How cool are acronyms, eh?) and I understand that. But I just wasted over two months of my life waiting for his verdict and once again realised - as so often in the past, particularly unlocking the little blue door in Sharjah post office to receive another batch of rejections - I was feeling like a Christmas Dog.

Abandoned unloved in the cold, the Christmas Dog chases any passing car in the hope it's the car he got thrown out of on boxing day, the one that led back to the fireplace and the laughing kids feeding him chocolate treats from the tree. I was actually waiting for his response for weeks, opening my Gmail with wide eyes and tongue lolling, panting with dumb canine anticipation. I never actually meant to, you know, eat the sofa...

I thought I was through with that. I thought I'd gone beyond it. I mean, cripes, I decided to self publish! I promoted the bejabers out of my first self-published novel and loads of people have really enjoyed it. I've got oodles of great reviews, done book clubs and school talks and all sorts as a result of self-publishing Olives - A Violent Romance. You can see some of the reviews here or on the book's Amazon or Goodreads pages. It stirred up proper old controversy, it was quite the whirlwind. And opening that little blue door at Sharjah post office to lift out royalty cheques rather than rejections is still a major treat for me.

But for all the positive newspaper reviews, website interviews, blog posts, debates around controversies and cascades of delighted feedback from readers, Olives has sold a total of about two thousand copies. That's it. Two years down the line, I've sold a miniscule number of books. By the same token, I don't regret self publishing at all. I have had so much fun, shared so much pleasure and learned so much, I can't look back with any shred of regret whatsoever. But I also have to confess, the promotion is wearying. Unbelievably so.

Beirut has been promotionally neglected for that very reason - and it shows. It hasn't sold as well as Olives, despite being a much more commercial book. Many readers have enjoyed it more than Olives, finding it a more racy and unputdownable read. Others disagree, which is cool. But the point is, Beirut is the one an agent thought he could sell - the one where I shelved my own feelings and motivations (and, yes, agenda) and wrote a good old fashioned testosterone-soaked international spy thriller. But it's also the one that I just couldn't be arsed to drive promotionally with the same frenetic energy I ploughed into driving Olives.

Shemlan - A Deadly Tragedy is a book I am personally very pleased with. I think - and beta readers whose frank and blunt feedback I have come to trust agree - it is my best work. It has some of the strengths of Olives, IMHO, and some of the strengths of Beirut. It's darker, in ways faster and yet more nuanced. It's got a hook so hooky you could stick a pirate hat on it and it'd go 'oo aar'. It's not sitting in a desk drawer. No way. If I've learned one thing from this whole self publishing gig, it's that your work is better off out there than in there.

And yet I still want to give it a chance with the backing of a traditional publisher. From Dubai, I can't get out there enough - I don't seem to be able to drive the scale. I'm not a marketing klutz, I know what I'm doing - I mean, it's the day job and everything. Unlike more purist writer friends, I not only don't mind the limelight, I thrive on it. But the conundrum of how you achieve that scale by yourself, especially from a foreign base (and trying to escape the clamorousness of thousands of other authors), has me mildly puzzled and, yes, majorly exhausted. Tens of thousands of followers, countless hundreds of thousands of page views, reviews touching hundreds of thousands of eyeballs and I've sold just a few thousand books.

So no, I don't want an agent who doesn't think he/she has any passion for what I'm up to. But yes, I do want a publisher who thinks they can make something of original fiction set somewhere different and who will put some of the investment into achieving that scale and reach into the UK and US markets. And yet I don't want to spend the rest of the year being Rex The Christmas Dog. It's quite the conundrum, isn't it?

Shemlan - A Deadly Tragedy will publish this year, one way or another. I promise you that. And given the timescales 'traditional' publishing works to, I suspect it will be the other. In the meantime, I'm now looking for another agent.

Footnote: Two other agents have passed and so I must conclude it's not for traditional publishing, so Shemlan - A Deadly Tragedy has gone for editing and will be published, by me as usual, this Autumn.

Of Books and Stuff

I did another book club meeting over the weekend, which I posted about over on The Olives Blog. It was a great deal of fun, I can tell you.

I'm now gearing up for the Emirates Airline Festival of Literature at the beginning of March. I'm doing two sessions at the Festival, a panel discussion thingy and a workshop on self publishing and marketing.

The panel discussion is being chaired by literary agent (and former rejecter of my manuscripts, so we'll have a chat about that on the day, won't we?) Luigi Bonomi and features Dubai based author Liz Fenwick, whose debut novel The Cornish House was picked up by Orion and will be published in May and Sarah Hathorn, who self-published her book, Alexandra’s Mission: Teenagent, in 2010 as well as yours truly. We're talking about different routes to get published - Liz obviously got in the front door, while Sarah and I have both attempted to make our money busking outside.The session's linked right here.

The workshop is on how to self publish your book and how to subsequently market the thing. For a start, what should you be doing about editing your MS? What platforms to use to publish it - and how do they work? How do commissions etc work out? What are the restrictions that apply to publishing here compared to, say, the UK? And then how do you put it in readers' hands?

As Simon Forward pointed out in his shockingly sensible guest post on this very blog the other day, the wonderful egalitarianism of self publishing has not only resulted in the lunatics having a good bash at taking over the asylum, it has opened the gates of qualitatively filtered content hell and also resulted in the Internet filling up with plaintively parping authors wittering 'Read my book, read my book, read my book' all the time.

So how can you possibly get your book noticed while standing out from the crowd? The workshop's a tad pricey at Dhs 200 (it's linked here if you want to rush over and sign up) but if you're planning on self publishing a book in the UAE, I guess I'd easily save you that in time wasting publishing lessons learned that you won't have to, let alone the stuff on marketing and promotion (note I am not outselling JK Rowling, so my wise words on promotion are perhaps worth considering rather than following slavishly!).

Both sessions take place on the 9th March in the afternoon. If you want to follow the Emirates Airline Festival of Literature on Twitter, the hashtag's #EAFOL and the main festival programme's linked here because quite apart from my stellar self, there are a number of other (obviously less important) writers giving talks, sessions, workshops and general literary chatter.

MENA. Online. Literature. Today.

Well, the day after tomorrow, actually.

This two day event - a day of conference and a day of workshops - is taking place at the Townhouse Gallery Rawabet Space in Cairo on the 17th and 18th January 2015 and features panel sessions, talks, discussions and workshops which will set out to examine and illustrate the current state of publishing in the Middle East and North Africa region.

Some may recall, the event was postponed from last December because of a localised outbreak of demonstratin'...

The conference is being organised by Townhouse's Dina Kafafi and is an initiative of the Digital Resource Library in collaboration with Townhouse, the International Media Network Services for Human Rights, Sweden and the Goethe-Institut, Cairo. So you'd better eat your greens.

The speakers are a stellar lot, including The Goethe-Institut's Stefan Winkler, Kotobi.com's Ashraf Maklad, Al Arabi Publishing's Sherif Bakr, joined by a number of prominent and interesting writers and publishers, educationalists, cultural organisations and social activists.

And, you guessed it, I've infested the agenda, too. I'm doing a bit of moderatin', a bit of talkin' (mainly about how the Middle East publishing market is struggling, a little bit about how we're finding new freedoms thanks to t'Internet and some more about how the UAE is seeing a transformation in its literary and publishing scene) and also giving a two-hour workshop on self-publishing tools and how to get your work into shape and into print.

I must say I'm excited to be going back to Cairo. It's been years and years since I was last there and yet I used to run an office in Garden City and travel as constantly as I later did to Jordan. I have always had a powerful love hate relationship with the city but never find my time there anything less than fascinating.

There's no entrance fee for the conference or associated workshops: you can just rock up with empty pockets. Registration starts from 9am Saturday and the event starts at 10am. There's coffee and stuff.

If you just want to pitch for the self publishing workshop, it's at 1pm on Sunday. At 3pm there's a demonstration of the Narcissus.me publishing and distribution tool set for Arabic writers and Mohamed Altaher is giving a workshop on online security tools at 5pm.

There's a Facebook page, linked here for your Facebooking pleasure.

And, finally, there's a map. It's here:

Publish to Promote: The EAFOL Self Publishing Workshop

This is for those happy souls who attended my workshop on self publishing and promotion at the Emirates Airline Festival of Literature.

For a start, here's a link to the PDF of the presentation I promised y'all. It's over here for your downloading.pleasure.

Here's a blog search for articles on self publishing I've posted in the past.

Here's a link to the 'How to write a book' post I mentioned.

Here's a sniffy post on Territorial Rights.

Significant things I mentioned were editorial services from Bubblecow - Mr Gary Smailes runs this respected editorial shop and you can ask him about the name, not me. My editor on Olives was Robb Grindstaff.

Amazon's Kindle site, Kindle Direct Publishing is simply www.kdp.com and the conversion software you need is MobiPocket Creator. For booky books (and for the record, esteemed moderator Paul Blezard made a rare slip with his Russell Brand gag, Brand's biography was 'My Booky Wook') you can use Createspace (www.createspace.com) and for other ebook formats, www.smashwords.com. These aren't by any means the only options and do feel to explore (and recommend in comments) other platforms. They're simply the ones I used.

Do, of course, feel free to buy a copy of Olives and check if the quality of self published books is 'up to it' - and if you think it's not, by all means feel free to let me know, I have no problems with having that discussion, honestly!

I'll happy respond to questions in comments or at @alexandermcnabb, of course. Thanks for being there, paying all that money and not throwing tomatoes and things!

Alexander

Book Post: Submissions. Oh joy.

(Photo credit: Wikipedia)

A Simple Irish Farmer, which I am assured is the thriller working title from hell by people who know better than I, is going out for a round of submissions to UK literary agents. Here's a handy Q&A for anyone interested in the whole area of novels and the process of submission. And no, there's no BDSM stuff going on here beyond perhaps a slight queasy feeling of impotence and pain the whole process engenders.

Why are you submitting your novel to agents?
Most publishers worth talking to won't talk to an un-agented author. If you want to get your work in front of an editor, the person who decides to take a book on within a publishing company, you'll need an agent. Agents are also useful further down the line for things like contract negotiations and a number of other things that make them worth the 15% of your income they'll charge.

No, I mean why are YOU submitting your novel to agents?
Mr Self Publishing, you mean? I've always sent my novels to agents. About 100 rejected Space, about another 80 rejected Olives - A Violent Romance, another 80 or so rejected Beirut - An Explosive Thriller before one signed me up and then 14 publishers rejected that book. Shemlan - A Deadly Tragedy was sent out to a small number of agents, 3 or 4, including my own. When HE rejected it, my own blasted agent, I terminated our agreement. And when the others did, I self published it. Believe me, I am very, very good indeed at rejection. I can, we can safely say, handle it.

Why only a few agents for Shemlan?
I was weary then, (and I'm even more weary now) and was pretty much going through the motions before self-publishing the book. Shemlan didn't even get the promotion it deserved because of that weariness, which is a shame because it's probably (IMHO) my best work so far. I reckon if you pick up 10-25 rejections, you're self publishing or sticking it in a desk drawer.

Submitting to three million agents won't change your chances. Don't ever waste your hopes and talents on a desk drawer. Self publish. Hell, what have you to lose? Amazon, Smashwords et al don't cost a penny and if you earn $10 from that book, it's a) $10 more than you had b) been enjoyed by several more people than it took to write.

So you want a publisher?
Yes. I need a UK publisher to get some scale and traction into that market and beyond. With Olives and Beirut selling out their print runs in the UAE, a very small market, and all three books getting positive reviews from media reviewers as well as Amazon and Goodreads I still haven't managed to drive any scale. I need help to do that.

What if they all reject you?
Self publish. I've said this all along at workshops and things: don't do what I did and collect 100 rejections. Submit to a number of agents who are open to submissions and willing to look at work in your genre. If they all pass on it, self-publish rather than get caught in iterative Sisyphean loops of polishing the work and resubmitting it. In my experience the issue isn't necessarily quality.

What is it, then?
Serendipity. Is your book the kind of thing they're looking for? Does it press the right buttons? Does it deal with issues they don't think the market will buy, either for reasons of squeamishness, sensibility or ignorance? Is it in a genre that's selling, with a clear standout 'hook' that makes it a powerful book to market? All these things are commercial decisions agents take.

Being able to write well doesn't mean your book will sell well and knowing what will and won't sell is where agents pretty much stake their livelihoods. 15% of the author's 10% cut of the cover price of a book that doesn't sell is hardly going to send young Clarence and Philomena to Repton, is it?

What do you send them?
A query letter that clearly states who you are and what your book's about, a synopsis of the book as a one page document, a bio of yourself and 10 or 50 pages of the manuscript, depending on their guidelines.

It's very, very important to visit each agency's website, make sure they're working in your genre and that you identify an agent who would be interested in you. Make your submission to that agent, ideally explaining why you think you might be interesting to them. And then you sit back and wait, for anything up to a couple of months.

Do they ever give you helpful feedback?
Almost never. Getting feedback from an agent is quite a deal. An average UK agent gets about 40 submissions a day, an American one anything up to 200. Nobody in their right minds is going to give 40 free writing a book sessions every day. And if they did, they wouldn't be in their right minds for long.

A high percentage of those submissions will be way off the mark, so the winnowing is quite harsh. Very few will have enough spark to merit a closer look and a read of that 50 pages. And very, very few will get through to the next stage, which is a request for a 'full read'.

I've heard that term before. What's a 'full' vs a 'partial'?
There are three stages, really. A query, which is a letter saying I've written a book in this genre, it's about this and that, do you want to take a look? If they say yes to that, they'll ask for a partial read. Many will take the partial as part of the original submission package and, if the book's in a genre and has a hook they can see is commercial, they'll dip into the writing sample you've sent.

A 'partial' as I noted above is a sample of 10 or perhaps 50 pages which demonstrates to the agent that a) you can string two words together b) your plot and characters are developing as per the synopsis. Now, if they think your book's in a commercially viable genre (and they don't already have full complement of writers already working in that genre/area) and stands out within that genre AND you can write and your book seems to be delivering the goods, they'll ask for a 'full read' - that's the whole manuscript.

At this stage you'd better really have finished the manuscript and not be winging it in case someone says yes to it. You send 'em the full MS and they will read or, typically, pay a reader to look at it. Very few get through to the 'full' stage precisely because at this stage an agent is putting a lot of time or a little bit of skin in the game.

So you're almost there!
Yes, you are. But not for sure. I've known full reads come to nothing (and yes, it sucks), so don't go getting all puppyish about it. If the agent thinks the whole thing smells of roses, they'll sign you and go on to represent your books to the publishers they deal with. In an ideal world, loads of publishers will fight to get their hands on your brilliance and the agent will conduct an auction, getting your book into the hands of the highest bidding publisher.

Sounds exciting!
It doesn't happen so much these days, although it does still happen. Large advances are not so much a part of the publishing landscape. Agents like advances, because they pay for Tuscan holidays in nice, satisfying single transactions. Authors have to earn back their advances, so it's a bit like having a mortgage.

Can you play one agent off against another?
No! If you get an offer of representation, take it. Don't go playing silly B's at this stage, just take it. If you have two offers, take the agent you think you can work with - who will do the best job for you and with whom you could bear working. Sign and then sit back and let them get on with selling your book.

If agents aren't buying the kinds of book you're writing, why not write what they do buy?
I'm not really very interested in writing to order. I write what I do because the situations, locations and characters interest me. As a life-long voracious reader, I like the idea of different, intelligent thrillers. And if nobody's buying Middle East thrillers, or editors don't like books about people with cancer or retired IRA bombers, that's my tough luck. That's what interests me - and in my experience so far - has interested readers. I can't write Scottish romances. Not only would it bore me to death, I'd probably be really bad at it.

So what happens next?
You sits back and you waits to hear from 'em. You NEVER ever call 'em up. Just leave it with them. Welcome to your first taste of the passivity of the book industry...

The Pitter Patter of Tiny Potters

Image via WikipediaWe’ve seen a number of moves now symptomatic of a publishing industry struggling to work out quite what it should do about the considerable challenges posed by the Internet and e-books, including the recent well-publicised moves by literary agents to launch e-imprints and the launch of Amazon’s own publishing house.

The rise of self-publishing (and the inevitable references to Konraths and Hockings) has itself changed the dynamic of publishing forever - news broke yesterday that 12% of all US households now own an e-reader. That's a remarkable number and the growth in readers appears to be pretty near exponential - that 12% figure is a three-fold year on year increase.

The latest twist to the 'what are we going to do now?' tale is, of course, JK Rowling’s Pottermore. The website will sell e-book editions of the Harry Potter stories in an experiential multimedia environment. There are some interesting aspects to the move that have had publishing pundits speculating like crazy about what it means. Here are some of the bits that caught my passing eye:

Rowling’s publishers and agent come out of this smelling of roses
While agents are launching e-book imprints against publishers and publishers sign up authors' backlists on e-book format by cutting out agents, JK Rowling has made sure everyone’s getting a slice of Pottermore. Her agent has been a force behind the creation of the project and she will pay her publishers royalties on the sale of the e-books. Time was when publishers paid authors royalties, so this really is a symptom of this new age where men walk backwards, hens speak and snakes fly.

Rowling is potentially doing for Kindle what Apple did for Flash
There’s been a lot of talk that Amazon will open up the Kindle and support the forthcoming Epub3 format. Pottermore asserts it will support ‘all readers’  and yet takes a direct to market route, which would pre-suppose that either Amazon will go Epub3 or has done some sort of deal with Rowling to let her publish to Kindle via her own site rather than Amazon.com. What could be an interesting alternative is Amazon opening up the Kindle format to writers going direct to market in return for a lower royalty. Can’t quite see that, though. But Amazon has to do one of the two – it can’t afford not to support Potter. Will Potter change the way Amazon works, or will Amazon make a single exception for a phenomenally popular author?

You need scale
The Harry Potter books have been massive, for sure, with Harry Potter and the Deathly Hallows alone selling 44 million copies. (To put that in perspective, Umberto Eco’s brilliant The Name of the Rose has sold 50 million copies and The Lord of the Rings 150 million.) The whole Harry Potter series has netted sales to date in excess of 450 million copies.

That’s a lot of trees, no?

With that kind of scale behind you, you can afford (literally) to build your own website and market books directly from it. Not only have you got the cash to splash, but you can also negotiate with your publishers from a position of glorious strength. But that scale was built (as Waterstones pointed out rather sniffily as it noted Rowling wasn’t going to be selling e-books through them) on traditional publishing techniques and channels. Few authors could pay for the development costs of a multimedia rich, experiential website and even fewer could garner the massive global media coverage of the move, build the levels of expectation of a large and loyal fanbase or stir up the kind of excitement that Rowling has managed.

Rowling’s scale is interesting because it lets her build a lot more into Pottermore than just the e-books: there are all sorts of possibilities, most of which are attached to revenue-generating ideas, including games and other sell-ons. The advertising clicks alone, on these kinds of numbers, mean real money.

Could she have got here without traditional publishing and the scale it offers? I very much doubt it.

This couldn't have happened if she had signed a modern contract
Signing as a new author, you get to sign away your digital rights too, for 20-25% of the total. Agents are up in arms about this and think 50% is nearer fair, but publishers are holding steady. If JK had signed with Bloomsbury today, she wouldn't be able to control her own e-book sales in this way. 450 million books down the line with no contractual (I assume, forgive me) obligations regarding e-books, she had the freedom to do this. It's doubtful whether any new author signing up today will get to play this way. You'd have to do this from a self-published perspective.And brave is the self-published author who shuns Amazon to go it alone with a standalone website.

The Potter franchise gets a new and highly lucrative lease of life
Given JK has said she’s not going to write any more Potter boilers and the films have now covered all the existing books, our Harry is pretty much a spent force. Except Pottermore changes all that. For instance, we’re not looking at all seven books going on line this autumn. Our JK’s smarter than that. This autumn you get one. 2012 you’ll get another one. With all the attendant fuss and media attention. And don't forget, Pottermore cuts the trees out of the equation, so the cost base is reduced to web development and multimedia production. Peanuts, in terms of the scales we're looking at here. With some smart drip-feeding, Pottermore could keep going for evermore!

And Now the Hard Part: Getting Your Book Into Print And Onto Shelves

That's the title of the publishing type panel session I'm sitting on at the Emirates Airline Festival of Literature 2016. The other gig I'm doing is also about acts of murder: I'm talking crime fiction with fellow criminal minds Christ Carter and Sebastian Fitzek.

I swear they just put me on these panels to cause trouble, but it keeps going wrong. I got put on one a few years ago with Luigi Bonomi only to find my plan of whacking him over the back of a head with a tyre lever washing up against the uncomfortable fact that he's one of the most pleasant, smiley people in publishing.

Similarly, last year I shared a stage with Orion supremo Kate Mills who turned out to be rather a love and not the mean old harridan I had psyched myself up to confront. We got on rather well, as it turns out, and agreed about a great deal more than we disagreed about.

When I started this here publishing journey, I was full of wide-eyed surety. I have posted before about the Dunning-Kruger effect and my long, slow realisation that publishing didn't want me. It used to make me angry, certainly self-publishing Olives - A Violent Romance was an act of fury triggered when my own agent couldn't be bothered to look at - let alone shop - the book.

But I've had so much fun since then, I don't really have that anger any more. Mainstream publishing doesn't want me and that's just fine: we can co-exist, ploughing our respective furrows in the rich soil that is the reading public. I'm a tad weary of promotion these days and really could use some help with marketing and getting 'reach' into markets outside the UAE, but I didn't even wait for my small test sample of agents to reject Birdkill before deciding to self-publish the book. I'm sort of done with the old cycle of submission and rejection. I have a life to lead.

For myself, I now believe that publishing doesn't want me because I don't sit comfortably topically. It's not about the quality of writing, characterisation and other technical stuff. It's because the things that interest me don't immediately scream 'mainstream appeal' - the Middle East, the grey areas of morality, bad guys you empathise with, good guys who are weak-minded, men dying of cancer and betrayal and retired IRA bombers don't top agents' lists of books just made to sell themselves. And yet I clearly have a readership - the sellout local book sales, rave reviews, feedback from book clubs and all the other good stuff that's been happening tell me that.

I think the million dollar question facing this panel is not really so much 'how do you get an agent and publisher', there have arguably been too many words thrown into the wind about those two topics for any of us to have anything more useful to say on the topic.

For me the question is more, 'What's the secret sauce? What makes book A a soaraway bestseller and book B a guaranteed dud?' Century and Arrow publisher Selina Walker, who gave us 50 Shades of Grey, and Jonathan Lloyd, who heads major agency Curtis Brown, should certainly have some answers. And our fellow panellist Sean Fay Wolf, whose Minecraft themed fan fiction got him picked up by Harper, has undoubtedly tasted of that elusive sauce.

The question is finding it and amplifying it. And that's where I think this panel will be so interesting. The publishers on the panel will either have cracked it or be foundering, as clueless as I as to how you do this thing in the atomised world of the Web and its Medusine long tails. Finding out which of the two states they inhabit are itself be a thing of great fascination.

I'm not setting out to misbehave this year. But I can promise you this panel will be nothing less than mesmerising and insightful. This based on the other panellists, clearly...

The panel is linked here if you want to buy tickets at Dhs70 each. If not...

Self Publishing Workshop Canned Alert

Empty seats (Photo credit: ΒЯІΑN®)

With sadness, I've cancelled my self publishing workshop at the Sharjah International Book Fair, scheduled to take place on Monday 12th November at 7pm.

The scheme came to be just a tad too late in the day and without confirmation of any registration arrangement, room, LCD projector or other facility I felt it would be a waste of time to go ahead. The Book Fair team ain't to blame, they have their hands full with a 500,000 person event and consequently have bigger fish to fry.

At some stage later this year I hope to do a similar event with the Dubai Literary Group. In the meantime, if you have questions about self publishing in the UAE, drop a comment here or hit me up on Twitter - @alexandermcnabb and I'll do the best I can to help out.

TTFN!

The Umbrella Series At The Archive

The Umbrella Series - four workshops on the creation and distribution of words - takes place at The Archive on Wednesdays throughout February. They're being held by The Archive in conjunction with The Emirates Literary Group, with the intention of providing information and guidance for budding writers on the process of collating words into complete works, how to create books out of them (either through the 'traditional' process or self publishing) and how to sell and distribute them. With that in mind, the four workshops feature a known idiot, a poet and the head of a book distribution and sales company.

The idea is that attendees will walk away from these with a reasonable basic understanding of the whole process that will stand them in good stead as they undertake their own journey to publication. It's the workshop I wish I'd had being held in a funky work/art-space around the corner from me as I started out myself.

By the way, in doing these I'm not claiming I'm Stephen King or that I am anything other than a marginal, self-published writer selling handfuls of books. I'm just sharing some of the lessons I learned the hard way, so you don't have to.

Each workshop session will last a couple of hours and take place from 6-pm. Attendance is free, but The Archive would appreciate if you register to guarantee a place.

How to write a book 
Alexander McNabb
February 6th
I'll be looking at the miraculous process of arranging 26 letters variously into 100,000 words and how you go about doing that without wasting time, effort and money. We'll look at things like plotting, dialogue, structure and editing.

How to write poetry 
Frank Dullaghan
February 13th
Published and widely respected poet Frank Dullaghan will be guiding attendees through the world of poetry - looking at different poetic forms and styles and how to use language to create evocation, to bring rhythm and metre together on the page so the words create an emotional experience for the reader. He'll also be looking at finding outlets for your poetry.

Routes to publication (How to find an agent or self publish your book) 
Alexander McNabb
February 20th
Luigi Bonomi gave an excellent - and popular - workshop at the Emirates LitFest last year and will be repeating it this year. He is a top London literary agent and a very nice chap indeed and his excellent advice is well worth heeding. So do book for that session, but feel free to come along to this one as well. I'll be giving an author's-eye view of the agenting and publishing process, from how to format your manuscript through creating a stellar synopsis, blistering blurb and killer query. I'll also be looking at how you can chuck all that up and do it yourself, from picking platforms through to getting reviews and promoting your work.

Book distribution and sales in the UAE 
Narain Jashanmal
February 27th
If you want to understand how publishing 'ticks', who better to talk to than an industry 'insider'? It's amazing how many of us set out to put 100,000 words on paper without ever thinking about what's actually going to happen to them at the end of the process. Narain Jashanmal is GM of Jashanmal Books and will take you on a roller coaster ride through the worlds of distribution, sales and retail. What do the public want? How do they get it? What makes people buy (and not buy!) books? What can you do to maximise your chances of success and give his sales team a nice, easy job when it comes to actually getting your books out there into peoples' hands? And where is publishing going - and where should we as writers be going as a result?

So there you have it - a series of what promise to be enjoyable evenings for anyone interested in writing and publishing as we embark on the run-up to the Emirates Airline Festival of Literature - the link will take you to my sessions at the LitFest. :)

For the Umbrella Series Workshops, please let Librarian Sarah Malki know which sessions you'd like to attend. You can drop her a mail at sarah@thearchive.ae or phone The Archive on 04 349 4033. If you want its location, pop over to www.thearchive.ae or this post if you want to find out more about The Archive.

Self Publishing Workshop Alert

English: Open book icon (Photo credit: Wikipedia)

Rather to my surprise, the workshop on publishing and promoting your book I gave at the Emirates Airline Festival of Literature earlier this year was a sell-out. Given that tickets cost Dhs200 (about $55) a pop, I was impressed at the level of interest - it points to a larger coterie of would-be novelists out there than I thought existed.

I'm doing another one at the Sharjah International Book Fair. on Monday 12th November at 7pm. This one's free.

So if you want to know how self publishing works, if it makes sense compared to beating your head against the bastions of 'traditional' publishing, how to format a book for publication, which platforms to choose for ebook and print book editions and why, how to design a cover and how to negotiate the red tape of creating a book in the United Arab Emirates, come on down. It'll be about an hour of frenetic brain-dump that should answer all your questions and even some you hadn't thought about yet.

If you're Dubai based, don't worry. The traffic's not as bad as you think (but, yes, you will spend 30 minutes in the queues unless you decide to pitch up at about 4 or 5-ish and have a mooch around the exhibition halls before the workshop, in which case the traffic's fine), dragons and spiny tailed bandersnatches don't actually wander the streets of Sharjah eating unsuspecting maidens despite what you've been told and no, you won't catch diphtheria by contact because Sharjah's unclean. Incidentally, the exhibition halls are packed with publishers and books, with a strong turnout from international titles and there is literally something there for everyone.

An Olive Update

Image by jurvetson via Flickr

I had an argument with uber-geek Gerald Donovan when I told him I was planning to launch Beirut, my second serious novel, at the Emirates Airline Festival of Literature in March. He exploded with indignation at the very suggestion, waving his hands around and emphatically repeating, 'No, it's too early' in the face of my earnest assertions that this was publishing at internet speed and the new paradigm didn't wait around for months like old fashioned publishing used to.

It hurts me inestimably to say this, but Gerald was right and I was wrong. There. Got that out of the way.

Beirut will be lucky to see a September launch at this rate - it needs a great deal more time than I had anticipated to get the ball rolling as it is a very big and heavy ball indeed - although we can only hope it has commensurate momentum.

It's been nearly a month since Olives was launched at TwingeDXB and a great deal has been happening in that time, I can tell you. If you're considering self publishing, let me tell you this for a start - it's a hell of an amount of hard work. Distribution channels take a great deal of time to kick into place and bookshops have been taking their sweet time ordering copies from distributor Jashanmals, although the hard copies have been available all along in Jashanmals and Spinneys outlets. But it's really down, at this stage, to promotion, promotion, promotion. I'm trying to strike a balance between getting word out and annoying people with relentless promotion but, of course, you find yourself a little too close to it to be objective. That's why people need great communications agencies... :)

Reviews are important in this age of self-publishing. The recommendation of other readers can be key to people's buying decisions, so reviews on Amazon, GoodReads and blogs are gold dust. The first reviews are just now coming through and they're looking positive, which is something of a relief as well as a joy to behold - Big Dave's early review on Amazon was a grin-inducer and people have found it useful - particularly as said Mr Dave is, although a reader of this blog, unknown to me. My first blog review, cheating a bit as she saw the book before it ever got printed, was my censor's daughter, which was fun. It was also a sigh of relief as the book passed the critical test of a pair of young and culturally alert Palestinian eyes - again, a reader of the blog but otherwise unknown to me. Other reviews have followed, although they're not terribly objective as both authors are very well known to me - the lovely Sara Refai and scurrilous cut-purse Simon Forward.

The tweets have started to come in from people who've read and liked the book, which has been a daily treat, I can tell you. I'm giving a talk to my first book club later this month and Olives is on the reading list of other book clubs, too. There's a rumbling building up in them thar hills - a great deal more slowly than my deeply impatient personality would ideally like, but that's momentum for you.

So the million dollar question - how many have I sold? I haven't got the foggiest. It's too early to see a sales report for the print edition yet, but the online edition has probably sold something in the region of fifty copies, the majority on Kindle.

Which is fifty more readers than Olives would have had if I hadn't decided to do this - something that I stop and consider every day and which still brings a silly smile to my face. It's also, as I have now learned, very early days indeed.

I Am Glad

Olives - A Violent Romance has launched and I am glad. It launched, in that any self-published book 'launches', with a talk/reading/Q&A session at last night's TwingeDXB event, 'Praise for Prose', which took place at the Wild Peeta Open Space down at Dubai World Trade Centre. It was fun.

I had a couple of conversations at the event about my decision to self publish and what that meant to me after so many years chasing a 'conventional' publishing contract. Those conversations were perhaps a little more poignant in the light of the internal memo from publishers Hachette, leaked to 'Digital Book World'. The memo outlines Hachette's 'messaging' for why it remains relevant in a world increasingly dominated by e-books and populated by a new wave of self published authors.

I had seen mention of the memo a couple of days back, but read it in full this morning after a link was sent to me by writer pal (and self published author of the most excellent Diary of a Small Fish, which I recommend as an interesting, fun and enjoyable read, BTW) Peter Morin.

The DBW story is linked here. It's worth a read - as is the memo DBW gleefully reproduces in full. There's an interesting rebuttal of the memo by self publishing poster child Joe Konrath, if you have the patience to read it all. If not, I can sum it all up with this sound.

How does this link to the chats I was having? Well, I was explaining to people how at the end of the day I was actually very glad indeed I took the decision to self publish. I can't say I could have taken the decision sooner, because there was a road I had to travel to get here - and if I hadn't taken that road, I wouldn't be as well equipped as I am now.

But I am glad for a wide variety of reasons. First and foremost, I have the cover I want for my book, created by the designer I passionately wanted to represent my work. A publisher wouldn't have let me within a mile of the cover design. I got to control the 'look and feel' of the book, from the paper (I know, I know, I've become a Paper Bore) to the typography. I also own all the rights to my work and can assign them as I see fit - a publisher would have insisted on me assigning my rights en bloc to them. And I have been able to promote and represent my work as I see fit - not have the way my 'content' is 'packaged' dictated by a marketing department somewhere in London. Those include the rights to translated editions, especially Arabic, by the way.

I have had to invest thousands of hours into promotion, writing, planning and executing my own marketing campaign - which has barely started. I'll have to invest thousands more before I'm through. I've enjoyed every single one of them. I would have had to invest just as much as if I had signed with a publisher but suspect I'd have enjoyed myself a great deal less.

The Hachette memo leaves the most important part of nurturing a publishabl project to last:

We offer marketing and publicity expertise, presenting a book to the marketplace in exactly the right way, and ensuring that intelligence, creativity, and business acumen inform our strategy.

 In today's crowded publishing world, where literally tens of thousands of voices are clamouring for attention out there, publishers are finding their efforts at 'traditional' marketing are ever less effective - more onus is being put on the authors themselves to get blogging and Tweeting as well as meetin' an' greeting. It's a world where social networks, word of mouth and content are driving traffic and conversation that defines the success or failure of a project - big budget advertising campaigns aren't cutting it. Not that publishers ever launched those unless it was to support a book already proven to be so wildly successful you could argue the campaign was in any case a redundant move.

Looking over the Hachette memo, I can see they offer me nothing at all I can't get for myself - and that with the confidence I gain from making my own decisions and knowing I am working with the best people out there in every case where I need partnerships.

And I am glad.

(The picture above is another odd milestone - seeing a 'real' price sticker on my book!)

Apropos Nothing (Or How I Became The UAE's First Self Publisher)

(Photo credit: Wikipedia)

When I first got involved in publishing, I was introduced to a strange world of new terminologies and arcane practices that were in the process of being transformed by technology.

You'd write your words and then print 'em out from your PC, 'marking up' the text for the typesetter, showing fonts, point sizes, leading and any special effects or characters you wanted in the text. You'd also give them the column size. They'd send back 'galley' - long rolls of typeset copy that had been output onto bromide (photographic paper). All of this would be designed to fit into a 'page grid'. The make-up artist would use boards ruled with blue lines to show that grid, pasting the 'galley' from the setters into the pages using roller-ed hot wax and, latterly, 3M's obnoxious 'Spray Mount' aerosol glue. Both had the advantage of being re-positionable immediately after application but firmly adhesive shortly after. Spray Mount was horrible stuff, creating clouds of fine gluey mist. You could only imagine how bad it was for anyone not using advanced breathing apparatus. Our makeup guy used to wrap a scarf around his head, which made him look like a New Romantic terrorist.

Images would be sized to fit into the grid and then bunged into envelopes and attached to a copy of the made up pages, which would be 'marked up' again for the printers - this tint here, that colour background there. You had to give 'em the CMYK of any colour you wanted or percentages of tints. And then the whole papery lot would be sealed up in a large packet and dispatched to the printers to be 'camera-d' and made into four huge steel plates. These were affixed to rollers and then coated in printer's ink, pressed onto sheets of paper in four, eight, 16 or even 32 page sections. Really big presses could do more, 64 or even, one Dutch press we used also did Yellow Pages, and they had a massive press that could do 128 pages.

Start to end, the whole process was very analogue, but the Gods of digital were already starting their insidious and increasingly disruptive transformation. Our typesetters were using Linotronics, machines with green screens that automated typesetting, which had previously been a highly skilled job that called for a four-year apprenticeship. A proper 'hot metal' compositor could hand justify text by eye as he hammered the keys to drop the type into place in grids. The phototypesetter cleared these skilled men out of Fleet Street almost overnight, but also did a great deal to 'democratise' publishing. Now smaller, more agile publishers could create publications without having to use the unwieldy, expensive (and unionised) typesetters.

I arrived into publishing just as desk top publishing was becoming viable. Now we could run type into grids on the screen. We could send a whole page, already 'made up', to the setters and get back a full page bromide. We didn't have the technology to scan colour images, the printers still had to do that, but we could make up our own boxes to size and attach our images. Proofing was a pain, watching a tabloid page printing out on a dot matrix printer was like watching the world's slowest kettle boil. We were pioneering users of the technology, as it happens, becoming the first publisher in the UK to go 100% over to desk top publishing. We used Ventura Publisher, running on DR's GEM user interface over MS-DOS. And by golly it was clunky - but it did the job.

I told our typesetter, Phil, what we were doing. He'd have to get machines to output our pages. Rubbish, he said. You haven't got the skills, the understanding of type. You're not compositors. How could you compete with the quality of work a trained comp can output?

I had to take my pages to his competitor, a man I didn't like who had set up a DTP output bureau. Within the year, Phil (with his £30,000 Linotronic machines) had gone bust. It was my first experience of the wonders of disintermediation. I have been boring audiences at conferences for years with this: Quality becomes irrelevant where technology improves access.

And so it was I arrived a few years later in the UAE, back in 1993, with my publishing house in a cardboard box. A PC was all I needed - and a bureau that could output pages from Quark (I had moved on from Ventura by then). When they tried to shut me down, they could not for the lives of them work out how one snotty wee Brit could produce publications all by himself. The Ministry was looking for the massive infrastructure behind me required to produce magazines, the writers, the graphic artists, the makeup guys and so on. I was the best they could come up with and clearly wasn't quite as impressive a catch as they had in mind!

I suppose that was my first experience of self publishing in the UAE. I'd never thought of it like that before...

A Dubai Writer's Workshop - Book Writing, Editing And Publishing

The Brand Spanking New Bookshop at Dubai International Financial Centre (DIFC)

STOP PRESS

Last session tonight - 28th October - at 6.30pm sharp! So far it's been busy but there have generally been enough seats/tabletops to go around. Tonight (more below) is about how to find a publisher or, alternatively, do it yourself!

So you think you might have a book in you and you want to let it out, a little like the icky scene in Alien. You know, that one. A book is born! Pop! Squelch!

Well, I might be able to help. Then again I might be of absolutely no use at all. It's one of those gambles you have to take in life.

On Tuesday 14th, 21st and 28th October 2014 respectively, from 6.30pm until 8.30pm, I'll be running a series of workshops at Bookshop - the funky new book sales outlet in DIFC from those lovely (if perhaps just a little potty) people at BrownBook.

We did a vaguely similar series of workshops at Archive early last year at which people appeared to have fun, but then they were maybe just being polite... And if you miss this lot, you can pay good money to come along to the writing and publishing workshop I'll be holding at the Emirates Airline Festival of Literature next year.

But these ones are... shhh... free!

How to Write a Book

Tuesday 14th October
Bookshop Dubai (DIFC) 6.30pm

I've written blog posts on this very topic if you want to mug up or just avoid having to spend two hours glued to a seat with me screaming abuse at you. At the actual workshop, we're going to look at the history, nature and purpose of narrative, and then delve into what makes people write books, how you can save time by thinking through some key stuff beforehand, structures of narrative and why you need to mull six honest serving men before you ever tap a key. Then we'll be lurching into how to structure your book and tell your story in the most compelling and exciting way. We'll look at nasty stuff like POV and characterisation before we zoom into writing techniques to help you make the most out of your story, including stuff like crafting dialogue and building brilliant exposition that flies rather than plods. If you survive that lot, you might make it on to...

How to Edit a Book

Tuesday 21st October
Bookshop Dubai (DIFC) 6.30pm

Editing is a vital skill for any writer, not least because the less work your editor has to do on correcting your sloppy manuscript, the more quality of thought and deed you'll get from the edit. Trust me. We'll be looking at the power of words, at the importance of word choice in various situations and then getting all down and dirty with different types of edit, from the big picture right the way down to the line edit, where all those commas are left quailing in the dark corner of a dank cellar as you wave a shotgun at them. We'll review techniques for creating a synopsis and a book blurb before wandering around the (huge) range of common writing errors you can purge from your work before anyone else gets a chance to see 'em. And then it's on to...

How to Publish a Book

Tuesday 28th October
Bookshop Dubai (DIFC) 6.30pm

We're going to take a look at your two most likely routes to publication: traditional publishing (finding an agent and a publisher who want to invest in your work) and self publishing (finding an audience who might want to buy and read your book). We'll look at how to prepare your manuscript for both eventualities, the process of publishing - from how to construct query letters through to how to find your audience online. We'll look at appointing an editor, getting an ISBN, printing, creating ebooks and all sorts of other stuff, including online book sales platforms and how you can promote yourself as an author - whether you're traditionally published or self published.

Who the hell am I to be doing this?

Nobody, really. I'm a publishing, digital media and communications consultant by day. By night, I'm the self-published author of three Middle East-based spy thriller novels: Olives - A Violent Romance which caused quite a controversial kerfuffle; Beirut - An Explosive Thriller which landed me a literary agent in London whom I finally dumped and Shemlan - A Deadly Tragedy, a novel I'm deeply proud of, but which has so far left the bestseller lists untroubled. I'm currently working on my fourth serious novel, A Simple Irish Farmer. Like I say, yer takes yer risks...


If you'd like to come along - or have a friend who's interested in writing and thinks they might just have a book in them, there's no money or registration or anything involved - but if you'd like a seat, I'd suggest you RSVP by leaving a comment on the blog, hitting me up on Twitter (@alexandermcnabb), facebook (/alexandermcnabb), using the contact form on alexandermcnabb.com or emailing me at alexander@alexandermcnabb.com. I'm sort of easilyreachable...

For location and so on, you can hit up Bookshop here.

I'm also at the excellent ExpatWoman Family Fair on November 8th AND co-hosting a 'Literary Lunch' at Dubai World Trade Centre on the same day. I am clearly in the process of cloning myself...

Tata for now!

Those Were The Workshops Those Were

Well, our series of four weekly Emirates Literature Foundation workshops on how to write, edit, find a publisher for or self publish your novel finished today and it was all a bit of a panic to get ready for the whole thing as far as I was concerned.

I started a light brush-up of Olives - A Violent Romance, preparatory to using it as the 'example book' in today's self publishing session. The idea was to upload it to KDP (Kindle Direct Publishing), Smashwords and Createspace and show how you format files, covers and the like. Except a) I timed out majorly with the edit and b) this morning my beloved ebook generating software, Calibre, decided to download an update (effectively uploading a downdate) which wiped all my libraries. Oh, joy.

Chaos.

Leading up to this, my light edit of Olives turned into a two-week marathon of editing, re-written passages, a lot of 'Oh my God, you actually DID that?' and other jaw-dropping editing discoveries. Oh, the difference five years makes. Now me wants to clip then me around the ear for the many transgressions that made it into the published MS. Let alone my editor, who should have known better!

So Olives has been revised, preparatory to a much-needed revision of the cover. Yes, yes, I know the cover's horrible. Watch this space. And I'm glad I did that revision. I enjoyed re-reading Olives. I loved the yarn and there's a lot in there I'm pretty pleased with - although there's also probably quite a lot in there I'd do differently if I started out on the book today. There's also now quite a lot I have done differently. Nothing massive, structural or drastic, but a lot of small improvements and corrected bad habits - most of which we covered in the editing part of the workshop!

But that's the wonder of self publishing. Nothing's graven in stone. The book's alive and not set like dead wood. I've resisted making major changes, but Olives is all the better - believe me - for having had its five-year wax polish and thorough buffing...

How To Write A Book

This, believe it or not, was my Christmas gift from 
The Niece From Hell - a 'starter pack' of book napkins!.

You have to bear in mind the advice below comes from a self-published author who's just started out and will likely never sell more than a couple of hundred books, not Jeffrey Deaver, okay? You are, of course, more than welcome to buy my book and decide for yourself whether to listen to me.

Pal Abdulla Al Suwaidi (@Aabo0 to you) asked me on Twitter to share the resources I used developing my book, Olives - A Violent Romance. To that end, the below.

In terms of actual literature on writing books, there are hundreds of books on how to write a book. It's notable that few of them are written by successful authors of anything other than books on how to write books and many carry mendacious subtitles such as 'How To Get Published'. I think you've more chance of being published by wearing a duck on your head and standing naked outside Blackstone's than you have by reading these books. Books on writing will only take you so far - the rest of the process is as arcane and mystifying as the famous Nebulising Nonentity of Nether Thragulon Nine.

I own two books about writing, foisted upon me by an insistent and exasperated Phillipa Fioretti as we worked together on an early edit of Olives. Self Editing for Fiction Writers by Renni Brown and Dave King and The First Five Pages by Noah Lukeman. Both are books I am very glad I bought. Other than those, I suppose I've read a load of articles and stuff online but most of my learning has come from working with writer friends on my manuscript or theirs - there are writer's websites such as Harper Collins' Authonomy or Litopia which let you post up your manuscript and allow others to 'crit' it. The upside of this is you get lots of advice and input, the downside is there can be a lot of backbiting, competitive 'backing' where, for instance authonomy, the site is based on competing and it can be hard to know if the advice comes from a seasoned pro or a complete dufus.

Should you join a writers' group? I have found (as I acknowledge in Olives) the company of writer friends utterly invaluable, but I stress they are friends - people whose company I sought and enjoy. I have never belonged to a writers' group as such and look on them with mild horror. But don't 'go it alone' for pity's sake. I did that for over five years and now fervently wish I hadn't wasted so much time.

I follow a number of blogs, but these are more focused on publishing rather than writing. However, I'd recommend:

The Passive Voice - mostly posts from other people's blogs, but his selections are usually thought-provoking and his observations often add value, too. And, of course, he's finding other writers worth following for you.

The Shatzkin Files - Consultant Mike Shatzkin was one of the early voices that 'got' digital and he remains a must-read commentator on publishing.

The Bookseller - The trade journal of publishing. I find this great for following the industry and occasionally  useful for 'reality checking' some of the more strident neologist voices.

Pub Rants - A useful agent's blog. Kristin is one of the very few agents who I follow.

Writer Beware - A good early warning system for scams and scammers. As self publishing grows, so will the marketing scams that promise to market your book etc.

Mad Genius Club - A bunch of writers writing about writing, always worth a visit.

The Independent Publishing Magazine - Does what it says on the cover.

Obviously, if anyone else has any smart ideas on writer/author/publishing blogs to follow, feel free to chuck 'em in the comments.

As for the rest of it, here are some of my learnings so you don't have to smack your head against the same brick walls I did.

How to write a book

So, you've set up all these blogs in your reader and popped off to Amazon to buy those books. You've got a nice, sharp pencil and a piece of paper ready. Now you can start writing your book. Step back from that keyboard, I was serious about the pencil and paper.

1) A Novel Form
What kind of book are you intending to write? Be clear with yourself, categorise it from day one. Chic-lit for the over 30s European housewife? A thriller for early 20-something professionals? Tighten it as much as possible and try to imagine your audience. Is it a large audience? What kind of books is it buying? Where is it buying them? Is your genre of choice one you read a lot in? Which authors do you admire/enjoy the most? Are they selling well? How will you be different to them, yet occupy the same space on the shelf? (One writer solved this problem by using a pseudonym that placed him next to his 'target author' on bookshelves!)

These questions all seem far removed from the beautiful process of creating literature and they indeed are. But if you want your beautiful literature to get published, you'd better start thinking commercially from the get-go. Publishers don't buy beauty any more, they buy books they think they can sell in the mainstream. If you're in it for the beauty and to hell with the consequences, then you're self-publishing and you're as well to understand that before you press a single key.

Now to use that piece of paper (some people use whiteboards or big charts, I happen to use paper). Presumably you've got an idea of the basic plot of the book. Now you can Google 'narrative curve' and came back to this after you've spent a couple of days reading all the advice out there. I start out by putting the events in my book in little clumps of text and linking them with arrows, so each clump is a little like a scene. Each scene, then, takes your character forwards on the journey of your book (the journey can, of course, take place on an armchair), by moving the character or by moving other characters and situations that influence or impact your character. The arrows let you move to the next scene and connect scenes. Force yourself to do this through the whole book to the end (the temptation is to do about half and then decide to resolve the rest when you get to it). It doesn't have to be totally granular - it can be a very 'broad brush' approach, but you want to have an idea of what you're setting out to do. Ideally, the whole thing can also be colour-coded to belong to the beginning, middle and end, which takes you back to the narrative curve stuff.

2) Start writing
Now you can start putting your scenes on paper, knowing where they belong in the full picture. In fact, books are ideally structured in scenes, each scene having an objective to it that moves the story forward. Each scene belongs in a place, so be careful to let your reader know where he or she is. Each scene has a single point of view, that is the events are witnessed through one character. If you start using two or more POVs, you'll confuse the reader. This is where you Google "point of view" and come back to this article in a couple of weeks when you've exhausted yourself with the endless debate writers love to have about POV.

How much should you write? I'd aim for 1,000 words a day, but if you're doing 500 that's fine. The keyboard has arguably done us some dis-favours here as it makes it all to easy to dash ahead like a charging rhino, which is hardly the stuff of considered prose. Writers who worked long-hand did a great deal less editing, I suspect, than we do today.

3) Consider these things.
What person will you write your book in? There are arguments for first person and arguments for third person. Come back when you've done Googlin' - I wrote Olives in the first person, but my other books are all written in the third person. The first person demands that you really get behind one character and I created something of a rod for my back by choosing to narrate my story through a character who isn't intended to be necessarily likeable or admirable, in fact other characters elicit your sympathies and admiration. I personally think it's worked, but I'm biased. And it was a hell of a lot of work to do. Third person would have been simpler and easier all round. Having said that, there is some really smashing literature out there written in the first person and a cherry-pick of the very finest I'd suggest would include Camus' The Stranger, Fowles' The Magus and Durrell's Alexandria Quartet. If you're going to write in the first person, I'd recommend some movement of green paper over to Jeff Bezos' account.

Who is your main character? No, I mean really who? One of the things that makes JRR Tolkein's work so fabulous is that he created his world before he populated it, even down to defining its history, folk-lore, culture and languages. What are your character's personality and quirks, background and situation? How will your character be changed by the story you're telling? How will other characters interact with your main characer - and who are they? All of this is "characterisation" and, yes, you should Google it right now and come back to this article in a few days when you've defined your characters and fleshed out their lives so you feel you know them. They can develop as you're writing, of course - but you're best having thought them through first so you can have them react to situations realistically and in a way we believe and can empathise with.

4) As you write...
Think about where you are in each scene and how it is best experienced through your character's POV. What are the sights and sounds? The smells? The feelings? Close your eyes and  breathe it in, live it. And now put it down on paper. Use one word where ten will do, but pick the word that really nails it. Don't kill yourself being a 'rivet man' and detailing the scene to the point where we all start haemorrhaging , just set it up in a few well chosen words and then make it come alive for us by referencing it through your characters' senses. Don't forget touch - a cold key in the pocket, a warm baby. You might like to Google "writing style" here and come back in a couple of months or so.

Language is the only tool you've got, in the same way as voice is the only tool you have during a phone call. That means you have to use it to create pictures, draw the reader in and build a sense of reality. Strangely, less is more - a few well chosen words is all you need because we will fill in the gaps for you. But do avoid cliché and don't use two verbs where one will do. In fact, one writer friend is a passionate killer of adverbs and she's right almost all of the time. Consider your choice of words. If Simon gets up and walks from the room leaving Helen behind is Simon being as interesting or engaging as if he pushes back the chair irritably and strides out of the room, brushing past Helen? Be careful not to let yourself get too 'purple' here, it's a balancing act.

Focus on your characters' emotional responses, but do try and avoid telling us what those responses, those feelings and reactions are. We're better off you showing us what they are in the way the characters react. Here's another Google moment, the idea of "showing not telling". See you in a few days.

5) Hammer away
 Keep hammering away at it, building your scenes and helping your characters live the lives you've given them in your mind. Keep to the straight and narrow, don't forget we're going to have to read this, so your amusing, if self-indulgent invention of Granny Smith who is a totally great character but actually matters not one jot is something you might like to reconsider spending time on given you're almost certainly going to dump her when you get around to the edit. Do bear in mind many books suffer from a 'soggy middle', something you should avoid if you've planned well but can also avoid by bearing this particular bear trap in mind. One day, probably in about 80-100 days depending on your genre and story, you're going to sit back and experience a remarkable moment of satisfaction.

Now the doubt can creep in from the dark corners and gnaw at you. Is it any good? Did it all work? Will anyone read it? Is it just a pile of self-indulgent tripe?

Welcome to my world. And good luck to you.