Flacks

The UK has a brilliant online technology publication called The Register. It's been going for quite some time now and has built up a massive and loyal base of readers - it's very influential indeed in technology circles. El Reg, as it likes to style itself, is also pretty hard-hitting - it's cynical, sarcastic and irreverent in the extreme. It's also very good at breaking news and very good indeed at taking a long, hard look at the dynamics of an industry in which it is not only specialised, but entrenched.

Which is why it's such a great read.

So when two, presumably slightly flustered, PR people from British telephone company O2 had a conference call to discuss quite how to deal with the Register's treatment of some issues they've been having with bandwidth allocation, the last thing they'd probably want to do is patch in Register reporter Bill Ray to listen to them discussing how they were going to manage him.

That would be stupidity beyond belief, wouldn't it? That would be Darwin Award class stuff.

Perish the very thought...