Kipp

I do agree wholeheartedly with Kipp's slightly grumbly blogpost about the RTA's adoption of social media.

If they're really getting hardcore about online media, they'd do well to start reading some of the reaction from 'customers' on the UAE's blogs. Although I suspect that when it comes to true 'customer feedback', we're looking less like joining a conversation and more like sticking our fingers in our ears and shouting lalalalalala until all the naughty people go away...

And this at a time when the RTA's Salik website still, a year after the launch of the toll, isn't fully functional and doesn't actually provide a fully transactional service.

A Facebook page doesn't make you cool - but it certainly can make you look like an organisation that doesn't get the dynamics and potential of the Internet but which is ticking the 'things we feel we should look like we're doing' boxes...