Sparkle Towers

(Photo credit: Wikipedia)

A press release went out on Business Wire yesterday announcing 'Sparkle Towers', the 'first ever crystal inspired residential haven'.

The developer is a company called Tebyan. In the release, its managing director, a Mr Naji Alia, says: 'Dubai is known worldwide as a haven of luxury where simply having a ‘good’ residence is just not good enough. Our style-sensitive residents seek nothing but the very best, and elegance is not only appreciated but demanded.'

The towers (one is G+29 and one G+14) are to be 'branded "space marveled by Swarovski', which would appear to mean that the interiors and a number of as yet unspecified architectural and interior features will be based around Swarovski crystal and glass products, or solutions as the release tells us they are known.

As Mr Alia says, 'To enhance Dubai’s global reputation, Tebyan has gone beyond luxury to perfection.'

A chap from Swarovski said the towers would be a 'beyond luxury living experience' and also pointed out Swarovski was delighted to be able to 'experience the joy of crystal through diverse sparkling applications.'

Tebyan says the Sparkle Towers is 'glorious in all the details'. The company's 'aggressive growth vision' makes it 'eager to break barriers of doubt'.

I am too exhausted to do more than present you with the facts.