Thursday, 9 July 2015

Press Release

I was sent this press release today. After some reflection, I thought it best to share, verbatim and - necessarily - without comment.


A Star Called Lucky By Bestselling Author Bapsy Jain

The beloved, spirited Lucky Boyce from the novel Lucky Everyday returns in the sequel A Star Called Lucky to solve a captivating mystery of global corruption, deceit blackmail and revenge. 

Bapsy Jain’s newest novel, A Star Called Luckypicks up in present day New York City, where Lucky Boyce has reinvented herself as an unconventional yoga instructor following the lessons learned in Lucky Everyday.  She is on a mission to change the lives of prison inmates through an innovative education program when her life takes a sudden turn.

Lucky is catapulted from her peaceful, balanced routine into a chaotic, transcontinental pursuit to bring down a corrupt businessman and politician. He blackmails Lucky into using her talents and connections in India to bring him the mysterious ice mushroom to boost immunity and increasing longevity. Once Lucky realizes his desires are evil and based purely on personal gain, she embarks on a mission risking her life both in India and the US.  A young, awkward computer savant and mysterious Buddhist monk add to Lucky’s bag of tricks as she tries to combat the power of corrupt politics.

The novel poses important questions about the inherent goodness of human nature. To maintain balance, Lucky continually turns to yoga and the voice of her friend to stay centered, recalling teachings like, “When the world goes upside down, you need to stand on your head.”
Jain’s prose Lucky Everyday has been heralded as a “must-read and a bestseller.”  This sequel once again captures the heart of fans as they follow the latest adventures of Lucky Boyce, whose name is an ironic reflection of what luck really means in today’s chaotic world.”

“I want everyone in the world to read this masterpiece!”  Bikram Choudhury, founder of Bikram Yoga.  

“The prescience of this novel is stunning, when you consider that it must have been at press before the most recent Ebola pandemic and ensuing medical controversies,” commented Alesa Lightbourne, Ph.D, author of award-winning The SALSA Solution and named in Who's Who of International Writers and Who's Who of American Women.  "I was also fascinated by the way the author wove together plot elements from genetics, computer science and yoga — an ambitious undertaking.  It’s a very unique book, as was its predecessor, and represents an interesting intersection between genres. You have to marvel at the author’s continuing inventiveness.”

“As a computer enthusiast, I found the plot of A Star Called Lucky to be chillingly real. We watch characters confront jaded politicians, a terrifying disease, and computer viruses that leave you wondering what your co-workers might really be typing into their keyboard,” said Kurt Ramin, MBA, CPA/CFE and internationally recognized author of books on technology, business and accounting.

Bapsy Jain is a master at combining the exotic and curious traditions of India with the fast-paced reality of the United States, making readers look at the world more holistically and question daily coincidences,” said James T. Vallas, an avid reader of mystery books.

“This captivating story encourages us to find hope in life’s biggest mysteries,” noted Dr. J. Anthony Gomes, author of Mirrored Reflections, Professor of Medicine and Director of Electrophysiology /Cardiovascular Services at The Mount Sinai Medical Center in New York. 

“I was inspired watching the story unfold,” said Raymond Lavoie, retired senior vice president of Medtronic.  “Seeing a yoga instructor struggle to solve a life-threatening mystery and still finding a way to trust the universe makes me believe.”

The latest Lucky novel prompts thoughts of hope and trust by reminding readers to look beyond the challenges of the moment. If Lucky Boyce can overcome the traumatic events that spiral her life into a whirlwind of deceit and corruption, we can all look a little deeper to find the strength in our own inherent nature.

A Star Called Lucky is available on Amazon, Barnes & Noble and iBooks.  For more information, please visit

Media Contact : Liann Correia | ( 971) 4 429 1234 ext. 147 | 

About the Author
Bapsy Jain is a best-selling mystery author noted for the international success of her debut novel, Lucky Everyday (Penguin, 2009). Originally from Calcutta, she graduated from the Sydenham College of Commerce and Economics in Mumbai, and continued her studies in finance in the UK.  She is a member of the Institute of Chartered Accountants (England and Wales) and serves on the Board of Trustees for many international charitable organizations. She and her husband established the S P Jain School of Global Management (Dubai, Singapore and Sydney). She is passionate about yoga and spirituality. 

No comments:

From The Dungeons

Book Marketing And McNabb's Theory Of Multitouch

(Photo credit: Wikipedia ) I clearly want to tell the world about A Decent Bomber . This is perfectly natural, it's my latest...