Friday, 11 September 2015

Dubai Foodie Fashionistas Unite!

Mr. Dress Up (album)
(Photo credit: Wikipedia)
I got an email this week from somebody announcing they were a 'Dubai-based foodie fashionista' and letting me know they were starting a blog if I needed any publicity.

I get a lot of random emails from people wanting publicity because I'm on a list operated by a company called Cision, which offers a subscription based service to PR people. Cision is quite a powerful tool, but often lazily used by PRs, who just blanket mail everyone they can find, rather than using Cision's segmentation tools. So, although I'm on Cision as a 'blogger', I'll frequently get 'Dear Editor' emails or invitations to 'cover' someone's event, job move or new self-adjusting dimplex.

Actually, I also often get 'Dear,' emails. And now and then, in moments of solid gold, 'Dear blogger'.

What, dear flak?

I also get emails hoping I've had a lovely weekend from people I don't know who don't seem to think that strangers hoping you've had a good weekend - or are having a great day - sound perhaps just the teeniest, tiniest tad bit insincere.

Don't get me wrong, I don't have an issue with this email thing. It's occasionally quite interesting. I get emails telling me about new wireless routers, carwashing 'solutions', touristic events in Abu Dhabi and hotel launches. I get a large number of press releases written by people who are clearly witless, drooling clowns on behalf of clients who are wasting good money with bad marketing, poor targeting and communications that shouldn't be tolerated beyond primary school. I am often amused by these, in the dark way that the Darwin Awards are amusing, or someone dying horribly while using a selfie stick. I know, I know. You couldn't make it up, could you?

But a Dubai foodie fashionista trolling me for freebies (which is what 'foodie fashionista' is secret code for) is a new departure. The very idea of a bloated Mr Creosote in a rose-patterned tea dress is enjoyment enough. Not, you understand, that my idea of fashion is a rose-patterned tea dress. My concept of fashion, as Sarah would gleefully inform you, is far, far worse than that.

That someone would self-identify as a Dubai-based foodie fashionista is glorious. What do you do, then, Bill? Oh, I'm a welder. Why, what do you get up to? Oh, I'm a Dubai-based foodie fashionista. Oh, right. Nice, if you can get the work...

Anyway, I deleted the email.

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