When Stickers Turn Evil

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Gulf News has fallen into the very annoying habit indeed of selling advertisers the right to post a removable sticker on the front page. It’s come a cropper with this in the past, one sticker which wasn’t very removable damaged the paper when readers attempted to see the news they are paying for, while another was a ‘feel good’ message splatted on news of a devastating human tragedy.

It’s interesting to see how much a brand will damage itself for short term gain. Readers, who let us not forget actually pay for Gulf News and so have some expectation of getting access to news, are forced to remove the sticker before they can read the front page of the newspaper – the most important page of news that GN has to offer.

It is arguably no great deal, this process of getting your fingernail under the corner of a little advert and removing it before you can read the story under the front page headline. But it’s actually just as annoying as Etisalat’s habit of selling its customers to SMS spammers – I don’t want it, I didn’t ask for it, it forces me to act to remove it before I can access a product/service I have paid to receive. This means that the sticker connotes the brand it is promoting with irritation as well as devaluing the brand of the product used to carry the message.

It does seem odd to me that advertising agencies still fail to understand that consumers don’t actually want invasive advertising in their lives. Agencies slap themselves on the back about how their campaign was ‘edgy’ and ‘disruptive’ and appear to completely miss the point that I, and many others like me, do not want my life disrupted by a brand screaming slogans in my face. I don't want to have to remove stickers or open spammy text messages from companies. I am increasingly sensitive to it, increasingly irritated by it and increasingly likely to act against it by sharing my irritation with an increasingly large audience of people who are voting with their feet and sharing their feelings about brands and media that act in this way.

While I’m being bad tempered about this stupid idea, a message for Carrefour’s advertising agency regarding the sticker I had to unpeel from today's GN: the washing liquid brand Pril is spelled with one ‘l’ as shown clearly in the image of the product on the sticker. You dolts have spelled it with two ‘l’s in the text outlining the marvellous special offer I can ‘avail’ with your ‘voucher’.

Piracy's Death - Innovation's Birth

Image by Joriel "Joz" Jimenez via Flickr

The first headline I ever penned as a writer and journalist in the Middle East was for a column in 1986. I was quite proud of it (be gentle, both I and the market were young): "Software Piracy Waives the Rules".

Ever since then, the theft of intellectual property has held the Middle East market back - both in software development and in other innovations involving probably the region's greatest potential asset (oustide oil): intellectual property.

Call me optimistic, but I do believe there is a new wave of innovation washing the shores of the Middle East and it's being driven by a generation of people who have decided to explore the potential that the Internet opens up. I'm very much looking forward to ArabNet in Beirut next week, where we'll be able to see for ourselves just how that process is shaping up and perhaps gauge how strong and viable the movement is.

I have watched innovation get squashed in this region for much of my time here, a constant sadness to me. I watched the first generation Arabic software companies flounder (great innovators such as SaudiSoft, Sakhr and Nafitha sent to the wall by endemic software piracy that ripped the foundations out of their businesses and forced them out of the consumer software markets) back in the 1980s and I have watched piracy defining the market ever since - software, music and television alike - to its detriment.

Over the past twenty years, the region has been very much a consumer market - with piracy being a constant barrier to anyone considering the high cost of entry in developing, say, applications software. There have been a few highly notable exceptions to this, mostly Jordanian but also Egyptian and Lebanese -  mostly involved in creating bespoke software for international markets. But innovation - software innovation and business innovation based on pretty much any form of electronic content or property - has been stifled by the piracy of intellectual property and the unwillingness of regional governments to effectively enforce the IP legislation that is in place in every country in the region now.

I've posted before about my interest in how the very many social relationships that have opened up around the region are playing a role in bringing people together - social networks, together with the physical events they are triggering such as Tweetups and even GeekFests have allowed people to share ideas and approaches and generally helped to speed an ongoing process that is being driven by a large number of organisations and initiatives that are helping to foster entrepeneurship in the Middle East - from NGOs such as The Queen Rania Centre for Entrepeneurship and the WEF backed YallaStartup! to private funds investing in new business ideas such as Middle East Venture Partners. It just takes a glance at the ArabNet website to see that there's something very definitely going on here

The wonderful thing is that now there is a new freedom: the Internet has brought a new class of web-based businesses. The one overwhelmingly marvellous thing about 'the cloud' (the idea that you can use web-based applications and services to do the stuff that you used to do on your own computer) is that you can't steal it. Software piracy is a thing of the past. People can now develop in the Middle East, for the Middle East, and actually look to gain viable revenue from their work. And users in the Middle East can pay a reasonable monthly fee for access to services - or get them for free where business models are based on free access to consumers through raising alternative sources of revenue (A la Google).

All we've got to do now is get the region's telcos to wake up and smell the coffee - embrace online business models rather than clinging to the last shreds of circuit-switched thinking. Bringing down the price of broadband should be an absolute priority - because right now the Middle East has the potential to do what IP theft has stopped it doing for decades - make money out of the intelligence of its people.

Silence! I kill you!

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People occasionally like to talk to me about censorship and seem mildly put out when I tell them that I've never come under any pressure to censor the blog. When this conversation takes place as an interview, I am always credited as being a 'blogger' or an 'ex-journalist'. For some reason media are unwilling to put 'PR guy' as my job title. It would appear to detract from my authority when talking about freedom of expression in media, for some reason. Oh well.

I have had a long acquaintance with censorship in the Middle East, from being banned in Saudi Arabia to being bawled at in Bahrain. I've even survived being shut down in the UAE (In, I have to point out, a previous life: nothing to do with the dear old agency I call home). I have been forced to crawl on the floor picking up copies of my magazine tossed there by Ministry of Information officials and had more than my fair share of uncomfortable meetings with blokes sat behind desks the size of aircraft carriers while I crouched on a chair that's lower than a futon, my nose touching the glass that invariably covered said desk. I all fairness, I must point out that all that stuff happened over fifteen years ago. Life is a lot different now and the pressures of censorship in the Middle East today are a great deal less, believe me.


I started this blog in part because I wanted to show that you can speak your mind in the UAE, in your own name. I have set my own limitations based on my experiences in media here and so yes, I'll decide not to comment on a toxic topic. Living here pays my wages, blogging doesn't. I do believe in respecting the society and culture of the foreign place I call my home.


However, I've been irritated on a few occasions recently where I have encountered an insane degree of censorship in the mainstream media I have worked with that has been derived from expatriates fearing the reaction they are assuming will come from 'up high'. That has even extended to broadcast media refusing to cover stories that are being carried not only globally but also in local news media. When I have pointed out how utterly craven it is to ignore a controversial story that is being carried by other media totally accessible by the target audience and subject to the same regulatory environment, I've been told that I should 'know how it is'.

But I do know how it is. And I know that media that self-censors to that degree is serving neither its audience nor its masters.

Couples Kiss. Naturally.

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I watched with growing horror as the kissing couple story broke on Sky News last night. Another brilliant, world-straddling home goal, splashed all over the news. The message from the news report was quite clear: if you drink alcohol or kiss when you're on holiday in Dubai, the strict and fundamentalist Islamic state, you will be thrown in an Arab jail.

That should do wonders for tourism. The expensive advertising is screaming 'Come to Dubai and Live the Life! Have fun in the sun!' and the world's media are quite clearly screaming 'Not.' I can tell you who'll win the battle for hearts and minds here, and it's not the advertising.

Oddly enough, the fact that the whole incident took place in Jumeirah Beach Residence (Jaybeearr to most of us) depresses me even more. This, surely, is the very motherlode of the live the life dream in Dubai, the place where nice, clean people go for their morning runs along cobbled, nicely maintained walkways and hang out in the very large number of nice restaurants and coffee shops that crowd together under the stacked sandy towers above them. This is where people from all around the world chat, eat and drink together; where they shop together and pass each other in constant procession, walking out in society.

 I can understand the whole thing being taken seriously if the couple involved were clearly going at it like rabbits in public while beating the place up in their drunken stupor, or if the woman who filed the complaint had asked them to desist and had been attacked with a torrent of abuse. But if any of this was the case, it's certainly not coming across in the media coverage. In fact, what is quite clearly coming across from the media coverage is that this regrettable incident should never have escalated into anything other than a warning and being given a leaflet on how to behave in Dubai, if that. The defence says it was a social kiss, according to GN, making the lovely claim that the couple had "denied lip-kissing".

I believe that what is and is not acceptable in Dubai should be communicated more clearly. There needs to be a guideline that can be shared by the airlines and hotels that bring tourists in, by the real estate companies that let and sell property and by the media that tell us where to go and what to enjoy. And that guideline has never been needed so much as it is now.

Let's be clear here. I've lived here a long time and travelled extensively around the Arab World. I wouldn't be here if I didn't have some sort of affinity with the place and its culture. I totally respect the requirement for modesty in the UAE and that we should all of us show appropriate respect for its cultural values.

But I despair. I'm becoming increasingly concerned at this terrible schizophrenia; the place in which I have lived and worked for so long is suddenly alien to me. The place that openly and freely sells alcohol to all comers and which displays kissing on its television screens is the place where fines and jail cells threaten all who are brave enough to enter. The inconsistency makes a mockery of the tolerance that has been behind Dubai's success and that I had always admired so very much.

Buttons

Image by saraab™ via Flickr

Sometimes you find a story in Gulf News that goes beyond the ordinary, that is in a class all of its own. They usually originate from Ras Al Khaimah and involve herds of suicidal sheep, ghosts in caves or escaped deadly predators that some lunatic has been keeping as pets.

My treat today was the news that a shopkeeper in Ajman has been arrested for selling fake Dubai police uniform buttons. It's obviously no treat for the shopkeeper, who'll currently be in nick somewhere while they work out what to chuck at him charge-wise ("Let's do him under the 1986 official gold buttons forgery act!"), but the story itself has many touches of manic genius. It's here in all its glory.

Dubai police are not at all happy at the shop flogging copies of their buttons, as said buttons are specially made for them by a company in Italy. In fact, the danger of such buttonfoolery are pointed out to GN by a forensic expert and criminologist with Dubai police, who tells the newspaper, "These buttons could be used by suspects impersonating a police officer."

"I'm a policeman. Give me all your money."
"Show us yer buttons!"
"Here."
"Okay, you're legit. Will you take a cheque?"


The criminologist uses his keen understanding of the recidivist's mindset to conjecture that Dubai's Boys in Green might have been buying the buttons from the shop owner whose establishment is suspected, GN tells us, of being a tailor's shop, in order to repair their uniforms on the quiet. Apparently any policeman found ruining his uniform or losing his military costume accessories could face a military fine or trial.


So rather than face the consequences of their actions, they've been sneaking up to Ajman and getting black market buttons sewn on? Surely not - not policemen! There has to be some other explanation.

Won't it be wonderful if the shop owner had the presence of mind to keep a customer list? This could do for Gulf News what the parliamentary expenses scandal did for The Telegraph.

ButtonGate! We await the next installment of this one with bated breath...

Off on one

"Woss 'e up ter nar ven?"

"'e's off on one abaht ve bloody Emirates Festerval of Licherachure."

"Licherachure? Why on urf would 'e wanna blog about licherachure?"

"Dunno. But 'e as. 'E's bangin' on abaht books and writin' orl week."

"Oh, what? I 'ates it when 'e does vat. Writing vis, editing vat on and on. Iss allus better when 'e's avin' a go at ve RTA or summit, innit?"

"Yeah. Less go'n read Life in Dubai. 'e wone be all bla bla bla about ve bloody licherarchure wossit."

Which is my way of telling you that readership of this blog, as predicted, plummeted like a plummeting thing in free-fall and in fact almost halved last week when I was blethering about writing all week. And I don't care. It's my blog and if I want to get over-excited about the Emirates Lit Fest I shall. So there.

The Social Media Public Session wasn't bad at all, really, and was quite fun for audience and speakers alike (unless everyone hated it but were being nice to me for some reason). We didn't really solve the ills of the world or define the future of publishing or anything, but we had a lot of laughs. It hasn't changed my mind about this one jot, though.

GeekTalks up!

The first GeekTalks are up online, thank's to official GeekVid girl, Areeba Hanif (@MyBigDayFilms on Twitter). Areeba's done a great job putting these together - particularly as she had to face filming the talks with no space, bad access, crappy light and no sensible solution for her to get lights etc set up. She didn't crack a frown all through!

If you'd like to pop along to Vimeo, you'll find that we've set up a lovely profile for GeekFest Dubai 3.14 and will be posting GeekTalks there in future. You'll find it here or you can see the vids from GeekFest Dubai 3.14 on the Facebook fan page here.

We've used Vimeo because, for a small sum, we can host big video files and manage them effectively - and you can embed them anywhere you want. So do feel free to share!

Armaggedon!

Image via Wikipedia

I have made the point before that the publishing industry is following a business model dependent on its inherent inefficiency. The original post is linked here, but basically my contention is that the whole industry is built on the cost of distributing a product, squid and dead trees squeezed through rollers, that is about to be overtaken by a much more efficient means of distribution - the Internet.

Of course this is a very simplistic view - there are many other aspects to the industry such as editing and marketing, but I believe these would simply move to an online model where publishers would 'worldsource' such activities. In this model, publishing houses would be significantly smaller organisations surviving on significantly smaller margins and carrying much larger lists. They would be online-centric.

Print runs would be cut back to a minimum required for retail presence in a significantly smaller number of retail outlets - online buys would be serviced by POD suppliers. The music industry gives us a clear way ahead as far as the retail/online adoption model goes. Paper books won't disappear, but they will become less important to consumers - as, for instance, CDs have today. Hardbacks will be like today's vinyl records - a quirky indulgence for connoisseurs of the medium.

The inevitable atomisation of the industry will create a wide number of individual authors going direct to reader as well as a number of 'wannabe' imprints. We'll see an increase in pay to publish scamsters as well, no doubt.

In that scenario, online marketing will be crucial to publishers - particularly community development, where a publisher would build a wide circle of relationships that are built on the respect, trust and recognition for quality that will be pretty much the core of what the imprint will offer authors - because the core of publishing today is distribution and that's, as we've just said, moved online.

Many publishers are currently pushing the responsibility of maintaining online relationships to authors. The standard industry advice to writers would appear to be 'get a blog, a Fanpage and on Twitter. Move it!' right now, which is a tad unfair as it's increasingly going to be the case that a widespread, solid presence on these very properties (as well as some others) that will be the only thing an imprint really has to offer an author.Some of the larger publishers, such as Hodder & Stoughton (tentatively) and Random House (much further down that line, with Authorsplace), are aggregating author 'social' content and even beginning to look a little like communities - is this the way forward?

Or am I just blowing hot air? Are the tectonic shifts that are devastating the music industry and music retail going to pass publishing by?

Have a read of this - I read it after I wrote the above post (it was a Zemanta suggestion. I'll tell you all about Zemanta another time. It's cool.). It's from author Max Barry and it's yet more food for thought on the winds of change.

Authors and readers alike will be talking about stuff like this at the rather wonderful Emirates Airline Literary Festival, at the Social Media Public Session, wot is being moderated by me (hence all the fuss about this stuff this week). The permalink to the information page on the session is linked here. And you can follow the Festival's rather sound Twitter feed at @EmiratesLitFest.

Social Media - The View From Rome

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Author Caroline Lawrence is best known for The Roman Mysteries series of historical novels for children. The series spans seventeen highly popular books although Caroline has now written twenty books in total.

She's coming to Dubai to attend the Emirates Airline Festival of Literature - and she's also coming along to the EAFL public session on social media on Friday at 8.00pm to join in the discussion about social media, writers and readers. If you'd like to join us there, you're more than welcome - there's a Twitvite here and Facebook event here.

 Caroline's a pretty online person (@carolinelawrenc on Twitter, for a start!), so who better to ask a few 'establishing questions' before we get down to the nitty gritty of writerly socialism on Friday?

Do you have a ‘social media strategy’?
My strategy is once I've set up my profile on Facebook & Twitter to keep active, but not flood people with tweets or other messages.

How much time do you spend socialising online every day?
 At least an hour.

Do you find social media time consuming/a distraction from writing?
Absolutely! That's why I installed FREEDOM software which stops you surfing for a specified amount of time.

What elements do you use?
Facebook (two accounts - one personal, one fanpage), Twitter (two accounts - one for my Roman Mysteries hat, one for my Western Mysteries hat) and two Blogs (Roman Mysteries & Western Mysteries). I also touch base with YouTube to see what's popular. Oh and my website, which I update myself!

Do you tend to shun social media, use it socially only, use it warily or try and make the most of it?
I try to make the most of it!

Do you feel you ‘get’ it or are you flailing about a bit? Is there one element you relate to most strongly as a writer?
I pretty much get it.

Would you ‘go E’ if you thought you wouldn’t drown in obscurity?
Yes, I would totally go E if it mean royalties of 70%! Or even if not. (In face, I think I already am E as well as in print! Here...)

What is the one thing you think publishers have to offer to a writer with, say, 10,000 social media connections already?
If you've got that many followers etc you're probably on the telly and don't need any help from publishers who are probably behind the times anyway!

Where do you see this going in less than 25 words?
Social media? It's going to explode. http://bit.ly/RTzPe

What’s the ONE question about social media you’d like to have answered.
Does Social Media really help raise our profile or is it just another way of procrastinating?

How Social Media Taught Me How To Write

 (Photo credit: Wikipedia)

I picked up a parcel from Sharjah post office yesterday containing a jar of homemade chutney. We had some with a slice of cheese on toast last night. It was delicious.

It had been sent to me by Australian author HélèneYoung after I came in as a runner up in a frivolous competition held in a guest post on on Hélène's blog by writer pal Phillipa Fioretti. (Did I mention that Phillipa's first book, 'The Book of Love' publishes on the 1st April? Yes? Oh, okay then) I confess I had not seriously expected to ever see a jar of home-made chutney arriving from 'down under', let alone one sent by a Bombardier pilot and novelist, but then that's the power of social media for you - the power to globalise chutney.

I met Phillipa on Harper Collins' authonomy, where I had put a lump of my first book with the hope of finding someone who'd want to publish it. One of the fascinating side effects of authonomy was to drive a huge focus on editing work, with writers encouraged to critique each others' work and sharing views, information and approaches to writing on the site's lively forums.
I started writing books because I had reasoned I could write well. I had written millions of words in a 22-year career in media and communications, from articles, news stories, interviews and reviews through to market research reports, speeches and white papers - I'd churned out all sorts of things for all sorts of people, from CEOs to Kings. Why not write a book?

I quickly learned that Space, my first book, was as funny as I thought it was. It was popular on authonomy and hit 'The Editor's Desk', voted there by the community of writers that made authonomy snap, crackle and pop. I also learned that it was very, very badly written - although I didn't know it at the time. I remember Jason Pettus of the Chigaco Centre for Literature and Photography being particularly horrified at the way Space was put together. It broke most of the 'rules' of bookish writing - to the point where I have now retired it as uneditable.

I had a second book up my sleeves, a serious book about Jordan called Olives, that I also put on authonomy - although this time around I was just after 'crits' for the work. The frenetic effort it took to get the first book to the top of the slush pile was exhausting - and the proffered 'crit' from a Harper Collins editor was hardly value that returned the effort. 

The crits on Olives started to make me think more deeply about how it was written and I started to make some big changes and a series of wide-ranging edits to the book. Phillipa worked with me on a big edit and made me go and buy some books on editing and writing (I had hitherto vehemently resisted doing that but Pip bullied me), and Heather Jacobs, another of the little band of writers I've stayed in almost daily touch with since authonomy, did a painstaking line edit of the book. Heather taught me I use 'that' too much, the latest in a series of lessons that has completely transformed the way I approach writing.

I haven't met a single person since I started all this. It's all been online. I have canvassed agents in the UK, had feedback on my work from hundreds of people from around the world and profited enormously from having broken my pre-authonomy 'I'm not telling anyone I write these things' approach and have made friends online with a number of smart, talented writers whose daily doses of input, support and general silliness have been invaluable. There are writers everywhere in my online life now - on Twitter, on Facebook and the blog, too. It's nice to have them there, because I know they understand.

If it hadn't been for authonomy, I'd have learned nothing. I probably would have given up and gone back to the day job. Now I'm on book number three and 'shopping' Olives in the meantime.
>
I wouldn't have got a jar of Australian chutney, either...

Sorry, folks, this week's mostly going to be about books (Which usually sends readership plummeting, but hey ho!) - you can blame the Emirates Airline International Literary  Festival - in particular, don't forget the social media and publishing session on Friday! There's a Twitvite and FaceBook event page, BTW.