Platforms For Self Publishing

 (Photo credit: Wikipedia)

Sorry, long involved book publishing post warning...

The final edits to Beirut - An Explosive Thriller are done now that editor Robb Grindstaff's comments and changes have been incorporated. A few tweaks here and there, a few last squealing adverbs eliminated and we're on the home straight. I must reiterate here, you HAVE to get a professional editor - budget $1,000 to $1,500 for one. But don't for one second think you can self edit your way out of this one, buddy. And no, your talented friend who is a magazine editor/writer/English teacher won't do.

What platforms will I be publishing on? The plan is pretty much the same as for Olives - A Violent Romance, although there is a question mark over a UAE print edition, not least because the parcel containing the MS I sent to the National Media Council to obtain my Permission To Print in June has gone missing and nobody can find it. Which is not helpful.

Just in case you need a reminder, BTW:

The Olives - A Violent Romance website

The Beirut - An Explosive Thriller website

And yes, I would recommend you do a book website!

Olives was published on Amazon.com's KDP, on CreateSpace and Smashwords. Space, which I published more as a bit of fun than a serious novel, was only published to Amazon's KDP Select, of which more below.

Managing multi-platform publishing.

Things can get out of hand pretty fast with file management and so on, so I suggest keeping a separate folder for the core MS and a different folder for the files required for each platform (Kindle, Smashwords, Createspace, Print etc). One hard-earned tip here; DO NOT spin the files out from the core MS until you are 1001% sure you're looking at the last version you will ever create. You really don't want to end up making line corrections across four or more different sets of files for every niggly thing you missed. It's time consuming and, perhaps more importantly, dangerous - you've got four or more multiplications of that invitation to Mr Cockup.

You'll also have to change the copyright page on each version to reflect the ISBN or identify the edition. Do NOT, by the way, use your print book ISBN across other formats/editions.

Those folders can also contain the different versions of your cover - again, each platform will have a subtly different cover requirement.

Polish that blurb!

Before you start thinking about uploading books to platforms, make sure you're ready to start. Finished, professionally edited MS, clear idea of what you've got (is it a thriller, historical romance or what? And what tags would you put on it to make sure it's searchable?)? Got a GOOD cover that'll work as a thumbnail and still stand out? And have you polished your blurb so it DOES NOT contain ONE silly error, reads like a dream, is short and crisp yet will make people want to dip into your work and, gasp, even buy it? Then let us proceed!!!

Publishing to Amazon KDP (Kindle Direct Publishing)

Uploading books to Amazon's Kindle Direct Publishing is pretty easy, assuming your MS is in Word. You need to download a natty little piece of software called Mobi Pocket Creator (MPC, just to save my fingers). Here's a link. Now you export your Word file to an HTML, Filtered format file and then add it into MPC. You can also upload your book cover to MPC - note it should be a colour file to fall in line with Kindle Fire capabilities. Cover art works best for Kindle as 2500 pixels high by 1600 wide or thereabouts.

When you're working on MPC, don't forget to add the metadata - blurb, BISAC category and keywords. These all help to make your book more discoverable.


You can add inline images, glyphs or other logos and picture content by embedding a link to the file in the text, the image file should be copied to the same directory as the source file. Use the img src HTML tag, the image file needs to be in the same folder as the text you're linking from - the syntax is <img src="filename" middle /> - the 'middle' centers it, of course.

Correcting formatting glitches (pages that kick over, that sort of thing) will involve getting lightly involved in editing HTML, but nothing too daunting. The most helpful simple HTML tags for this sort of thing (all tags are enclosed between < and> are:

<br /> inserts a paragraph break

<b> at the start and </b> at the end bolds it - <i> for italics </i> but don't forget to close the tag or your whole book from that point on will be bolded.

<mbp:pagebreak> inserts a pagebreak. Note this is not 'proper' HTML, but a Kindle specific tag.

You can now connect your Kindle to your PC and upload your book file to view it and make sure it works fine and dandy. Just drag and drop your built book file into the 'documents' folder on the Kindle (Windows sees a Kindle as a memory key).

The rest of the KDP process is pretty straightforward - follow the prompts on screen. When you get to book pricing, note the different royalty rates - and note unless you enroll in KDP Select, you'll only ever get a 35% royalty out of India, irrespective of how you price your book (The 70% royalty doesn't apply below $2.99 or above $9.99).

Amazon has a program called KDP Select, in which you only upload your book to Amazon for a duration of at least three months (and not to Smashwords, iBooks or anyone else). This way, you get to give your book away for up to five days in that period and also qualify to share in the monthly pot of money (currently $600,000) shared between authors depending on how many times their books have been borrowed by subscriber to Amazon's Kindle Prime service. Space, for instance, has been enrolled in Select and I've so far run two giveaways, which have resulted in hundreds of books being downloaded. I have to say, that hasn't resulted in hundreds of reviews.

I won't be doing Select with Beirut - An Explosive Thriller as I consider Smashwords to be an important additional platform. As I shall explain below.

Publishing to Amazon Createspace

Createspace is Amazon's POD (Print On Demand) platform and it's pretty smart - it means anyone, anywhere in the world, can buy your work as a printed book. There are a number of considerations to using Createspace, I'll try and deal with the 'biggies' here, as it's a relatively straightforward service to use.

Creating a file to upload is simply a matter of formatting your MS to suit the size and format of book you pick. I found the most sensible (and smallest) to be the industry standard 5" x 8". You can download the standard Createspace templates and then run your MS text into it. Before you do, make sure your MS is sensibly formatted - 0.5cm para indents, bar the first of each chapter, 1.15 line spacing and text set at 9 points is a good start. When you've run your text into the template, you can start to experiment with fonts. At the basic level, stick to a nice 'standard' font like Garamond (my choice), Palatino or Times. POD printing is slightly different to offset printing and fonts will reproduce slightly differently. If you know what you're doing with fonts, you can obviously make your own choices, but POD books set in Comic Sans are really something the world doesn't need.

You can play around with margins, but note Createspace is very picky about gutters and the usable type area as POD printers are less accurate about stuff like trim sizes than offset. If you significantly alter the margins from the Createspace template, you might fail file review and have to go back to the drawing board.

You can buy your own ISBN or you can opt for a Createspace assigned one. I go for the Createspace one. Some things you must know about ISBNs include the fact they are purely a stocking code and give away no rights or other attributes. The ISBN is unique to this edition of your book - if you produce another format, even size of book, you'll need a separate ISBN. If you opt for Createspace's expanded distribution (It costs a few dollars, but just do it), anyone will be able to go into a bookshop, cite your ISBN and place an order for your book.

Your book cover will require a little skill and may well be worth outsourcing. I'm lucky in that I have long used graphics software, so I do my own with a little help from talented artist friends for the images. You'll need to create a single image file with your back cover, spine and front cover all in one. The spine is sized depending on your pagination - Createspace gives you the relevant multipliers depending on the paper you decide to use. Createspace will also generate the barcode for your book or you can create your own (using one of many websites that offer free barcode creation) and integrate it into your artwork.

Your files then go through automated review and then a manual check. At this stage you can order your proof copy. Although you can skip this step, I recommend strongly that you do not. It'll take a few days (one of many reasons why Aramex' Shop n Shop service is cooler than cheese), but you'll get the chance to physically check the product you'll be selling to people. Now you're good to go. Select your book pricing (you get to see how royalties and so on work at different price points) and take the expanded distribution option (just do it) and about five days later, your print book will be on sale at Createspace.com, amazon.com and then over coming weeks other outlets and vendors including, importantly, the Book Depository which will sell and ship books affordably and internationally.

Publishing to Smashwords

Smashwords is important because it supports spinning your book out into multiple e-book formats and publishing to a number of important platforms including Barnes and Noble's Nook, Kobo and iBooks. Smashwords is relatively simple to use and powerful. Founder Mark Coker has written much sense on the topic of ebooks and I do strongly recommend reading his excellent 'secrets to epublishing success'. Another must read document is the Smashwords Style Guide - you really need to digest this so you get your head around the requirements for Smashwords' 'Meatgrinder'. Meatgrinder is the engine that takes your Word file and multicasts it to Kindle, ePub, PDF, .txt and other formats - you can pick which formats you want, but the ePub one is vitally important as this is the format for Nook, iBooks and Kobo as well as many other outlets/readers.

Basically if your MS is sensibly formatted to begin with (Times 12 point double spaced, 0.5cm para indents and no use of spacebar to create tabs), you should have no problems. Meatgrinder does NOT support text above 18 points and will reject any document that contains more than four concurrent paragraph returns (you can check your MS using the 'show document formatting' button in Word).

Double check you choice of tags on Smashwords - Olives - A Violent Romance was filed under Theatre on iBooks because I used a 'drama' tag on the book - remember, Smashwords is populating multiple platforms with your work, so you have to be super careful to get it right - an error means updating could take weeks.

And that's it for now. Beirut - An Explosive Thriller is uploaded and sites are populating pages even as we speak - we're on track for that October 1st launch date now.

In the meantime, if you have any platform questions, I'll try and help if you pop 'em in the comments. And I'll try and put up a 'Olives one year on - what I learned' post soon. For now I'm off to carry on polishing up my book blogger lists and get those review copies of Beirut - An Explosive Thriller out there. Wish me luck! :)

Beirut - An Explosive Thriller

 Now the website's up...

You can now go here and find out lots more about Beirut - An Explosive Thriller!!!

Beirut - I Got It Covered

Isn't this all exciting? So the final edit of Beirut - An Explosive Thriller is back from proofreading and ready to be formatted for CreateSpace, Smashwords and Kindle. I promised Jordanian tweep John Lillywhite a post on platforms for self publishing, so I'll do that later this week as I work on putting the book into its different formats.

In the meantime, here's the cover. It's a wee bit more stark than Olives, isn't it? I'm also now looking at a refresh of the Olives cover to come into line with this style. It ticks my boxes for a cover, which are as follows:

Thumbnails
A book cover these days needs to survive as a thumbnail. While the real estate of publishing in the age of the bookshop was shelves (and spines were vitally important), these days an idle click on catchy icon is what you seek.

Impact
Your book will rarely be presented alone on a screen, so if you can make it thoroughly eye-catching, so much the better.

Mono
On an e-paper Kindle, it'll display in mono, on a Kindle Fire or other tablet, colour. (It has to work in a 1.6 to 1 ratio and be 2500 pixels high for a Kindle cover) So, ideally, it should also work in mono.

Sell the book
This is where I had huge problems: many of the cover treatments I had considered just reinforced the annoying and outdated 'Looks like Beirut' syndrome - choppers over the mountains, revolvers et al just brought 'war' to mind. So I was looking for a cover image that was cleverer than that. I came up with a crude lipstick  bullet, but art director pal Jessy came up with this much more sophisticated image. It's supposed to make you do a mild double-take, to resolve clearly as lipstick and bullet. It's about sexy and violent, which are two words I would definitely pin on Beirut. And Beirut, come to think of it!

Print
It's got to be sensible as a print book cover, too - that means for POD like Createspace, a clear 5mm around all page edges for trim, unless you're 'bleeding' (material that's designed to run over the cover edge), in which case you need a 5mm margin all around.

It also ticks a rather esoteric little Font Nazi box for me - it uses Eric Gill's stunning Perpetua, a true serif 'stonecutter's font' and a true design classic by that most fascinating of typographers and artists.

For those who care about such things, the slug's a 9mm parabellum, which would be nicely compatible with Lynch's weapon of choice, the versatile Walter P99. The lipstick is a... just kidding.

I also tested the cover with quite a few people to guage reactions - I'd love to know yours, so do feel free to drop a comment!

A Mountain Of Book Reviewers

English: Open book icon (Photo credit: Wikipedia)

Honestly, you've no idea how many book blogs there are out there. After trawling through them for a few hours, they start to morph together into a plastic gloop of Blogger and Wordpress templates, a putty of garish backgrounds and glittering widgets that eventually goes the way of school plasticine and turns into a dull, brownish purple.

Yes, we're in promo mode...

I missed a trick with Olives - A Violent Romance, in that I didn't focus early enough on the global online community. That's partly because I had a printed edition of the book which was targeted at the UAE. Later on, I shifted focus from 'traditional' and Middle-East focused online media to book bloggers and reviewers and had compiled a sizeable database of sites after a while. For Beirut - An Explosive Thriller, which will launch as an online-only book (both ebook and print), that online community is even more important. In fact, it's crucial.

That means trawling through, literally, hundreds of book review blogs to find appropriate reviewers. What makes a book blog appropriate? Here's Alexander's handy ten point book blog selection filter:

1) Is the site well formatted and readable?
Purple 6 point text on a cyan background with ebulliently serifed fonts, illustrations that 'crash' on the page and thousands of buttons, awards and widgets? If you find it hard to read, so will visitors. It just takes a quick check for 7) before we move on.

2) Is it updated?
If the last post was in July, we move on.

3) Is it well written?
I'm not talking about the odd literal, but you're putting your work into someone's hands and accepting their review of it. If they clearly aren't able to express themselves, it's not going to be as smart an investment in time as finding someone who - even if they don't like your work - can effectively reason a conclusion regarding that work. The vast majority of book blogs don't fall into this bucket, avid readers tending to be literate, but there are some that do and I choose to avoid them.

4) Does the site review in your genre?
If the last ten reviews have young men with eight-packs on the covers and titles like Love in Wyoming, I can't quite see Beirut floating the reviewer's boat. Olives was easier in this respect as it did wander into romance crossover territory, but Beirut is a pretty hardcore international spy thriller. A nip into the 'Review guidelines' to check the reviewer's preferences and we can both save ourselves some time.

5) Is the reviewer accepting reviews?
Closed to submissions means just that. Quite a few blogs have put this up as the reviewer drowns in the weight of eager, breathless little books scratching away at their skin. Ignoring it just wastes everyone's time. You can always put these in a separate list to check back in a couple of months. Often you'll find 5) and 2) signal that the blogger has decided to go back to reading for enjoyment rather than being hassled 9-5 by authors shrieking 'review my book!'

6) Does the reviewer accept ebooks?
I can't stress enough how much time and hassle is avoided by reading the review guidelines - and conforming to them. And when a reviewer says no ebooks, they mean it.

7) If not, does the site have significant reach?
For about $8, I can put a review copy in anyone's hands, anywhere in the US and Canada. For about £9.99 I can cover much of the rest of the world via the Book Depository. Now the question becomes how many of these outlays do you want to/can you make? And then, when you have a budget defined, where is it wisest to spend it?

How do you tell whether a blog has reach? That's  whole piece in itself, but comments and followers are a start. Bear in mind these days that Twitter and Facebook form a part of any site's 'reach', but as a rule of thumb few followers, lacking likes and a quiet blog are probably not where you want to spend your bucks.

8) Does the site have reach?
Does it matter? Unless you're eking out your print promo budget because of 7) above, you're looking at the cost of an email or two and a Kindle/epub file. If the blog gets 50 visits a day, that's 50 more people that knew about your book than yesterday. A hundred emails will take you a couple of days to send out, but net you 5,000 eyeballs. Anything above that is bunce. Many book bloggers also post to Goodreads and Amazon, so there are also signficant multipliers there. And, of course, you can share the review with your own followers. So reach be damned!

9) Is there a clear review policy?
Most book blogs have clear review policies that are straightforward and common sense and generally my submission package would conform to these. Where this isn't the case, it's important to reflect the policy and make changes. A personal touch is always appreciated, of course. In a few cases where I've come up against stringent and onerous review policies (such as extensive online forms) I've passed.


10) What's the TBR like?
Most book bloggers have a very long To Be Read list and it's not unusual to see reviews three or even six months out. So the sooner you get out to them, the better.


And what about paid reviews, listings and other services? I avoid 'em like the plague and will continue to do so unless I get some very clear recommendations from writer friends that a given service has worked. And so far I haven't.

If you've got a blog and you'd like a review copy of Beirut, BTW, do just leave a comment or ping me @alexandermcnabb.

Reading

I'm doing a reading tomorrow - and for a change, it's not from Olives!!!  Dubai based editor Meghna Pant is launching her first novel in the UAE. The book's already been a success in India, where it was published by Westland Books. It traces the story of Amara, an Indian girl struggling with modernity and tradition through a move to America and the collapse of her marriage to millionaire stock market man Prashant and her return to India to struggle with the conflict between modern independent-minded thinking and the duties of tradition.

Do pop along to the launch and join us -  it's tomorrow at Jashanmal in Mall of the Emirates at 6.30pm.

Rule 118

Mini-ature Parking Space (Photo credit: Wikipedia)

Rule one: Do not act incautiously when confronting little bald wrinkly smiling men!
Lu Tze

The traffic laws of Sharjah are legion and best among them is Rule 118, which states that it is illegal to part with your car reversed into the parking space. All parked cars must be placed backsides out to the road. Headlights must not be presented to passing traffic. You go in frontwards, in other words.

Today's papers carry the news, without even cracking a smile, that such seditious behaviour will result in a Dhs200 fine and three black points slapped on the offender's license. That's out of a total of 24, rather than the UK's stricter 12, so you can park backwards a few times before you lose your license.

Khaleej Times quotes Col. Ahmed bin Darwish, Director of Traffic and Patrols at the Sharjah Police, saying, “Drivers have to park their vehicles in the same way they are told to do while in driving schools. Street parking is not designed for reverse parking and those doing it cause inconvenience to other road users and the traffic in general as the driver has to first drive and then come backward while other cars on the road wait all the time.”

The move is part of a campaign to curb 'parking space abuse', we are told...

TRA Calls for Innocence of Muslims Block

The TRA (Telecommunications Regulatory Authority) has directed the UAE's telcos, Etisalat and Du, to block access to the film trailer for 'Innocence of Muslims'. The trailer has been the cause of widespread and often violent protests around the world which have led to over seventeen deaths.

I checked just before mid-day but YouTube access to the film trailer wasn't blocked. Google has resisted suggestions it take down the content, although has supported legally backed blocking requests in Malaysia, Indonesia, Egypt, Libya and India.

It's an unpleasant little film and, in my humble opinion, is quite clearly in contravention of Google's guidelines, which allow it to block content if it constitutes 'hate speech'. The film and its intentions are clearly hateful in the extreme. I for one would hate to be the person who decided this wasn't hate speech, because they have seventeen deaths - and rising - on their hands.

But the film, judging by the trailer, is also clearly the result of a deranged mind. It is laughably acted, woefully directed and amateurish in the extreme. It's quite, quite potty. However, it purports to depict the Prophet Mohammad, which is at the core of the anger the film has caused.

You can clearly hear dialogue spliced in, supporting the actors' claims that the anti-Muslim content was jacked in at post production. The result is a school project gone wrong - but crucially, a film that has met the desires of its maker. Because, of course, we have that reinforcement of Islam as a violent, antipathetic religion - certainly at odds with my twenty six years' experience of travelling, working and for the past twenty years living in the Arab World. And the many, more reasoned, online objections expressed by Muslims all over the world to the trailer have, of course, not made the headlines.

Is blocking it the answer? I suspect not. Supporting its takedown is one thing, but stopping people accessing content that is having such a profound effect on our world means stopping people being able to make up their own minds and make informed judgement while others around the world continue to enjoy that privilege. Even if that content is hateful to us.

Absence (Editing Revisited)

If the adage 'absence makes the heart grow fonder' pans out, you should all be pretty fond of me. Sorry, I've had my head buried in a book.

It's funny, when you write one of the damn things, you think you've pretty much got it down pat. When you're 'in the zone' and the prose is flying off your fingertips like flying things, you just know that your elegantly turned phrase is just right, the description of the location breathtaking and your characterisation is so on the money, you could almost cash it.

You finish it and stick it in a drawer for a while, a pause for you to bring your head back down to earth and perhaps even spend some quality time synthesising vitamin D. And then you drag your weary carcase back to the huge pile of words (about 100,000 in the case of Beirut - An Explosive Thriller) and start to sift through them.

This is when you discover your prose is lumpen, your dialogue wooden, your MS is littered with unforgiveable continuity errors and - worst of all - its packed with grammatical errors, repetitive phrases and hordes of adverbs running amok all over the place.

The adverbs have to go. Most of them, at least. Sometimes they look up at you with big brown pleading eyes, like baby seals. But go they must. If it helps, close your eyes as you swing the club.

Editing is never a single pass process, you have to go over it all several times - as much to make sure the story works and every scene is necessary as to spot grammatical errors and typos, what we used to call in publishing, 'literals'. Now you can pack it off to your editor.

If you're self publishing, you MUST hire a professional editor. Budget $1,000-$1,500 for one. And get ready to suck it up because editor's aren't kind. You're not paying them to be. You're paying them to be brutal, callous and hard hearted. Those last few adverbs are likely to find a remorseless enemy in your editor - as are those scenes that do nothing for the story but you couldn't let go because you loved them so much. Your editor will clean the MS up - point out your stylistic weaknesses, tell you to cut dialogue or characters and generally behave like a crack-pumped Attilla in the china shop of your lovingly created prose.

They're worth their weight in gold. Mine is Southern Gentleman Robb Grindstaff and I do heartily recommend him.

So there we have it. The book is edited. Now it is time to focus on the other things we must do in order to make a book happen. So I might be gone a while longer. And then, yes my loves, you can prepare for the inevitable promotional blitzkrieg.

Jordan Rubberstamps Web Curbs

"Censored" rubber stamp (Photo credit: Wikipedia)

Gulf News and The National both make much of the Indian cartoonist arrested for criticising the government, but both fail to note that Jordan's lower house yesterday passed the amendments to the press and publications law which were behind the recent online 'blackout' protest in the country. The amendments bring websites under the regulatory framework established for newspapers and their passing saw protests outside parliament, with journalists and the Jordanian Press Association opposing the move.

The law brings website blocking powers to the government's Department of Press and Publications (so much nicer sounding than 'Ministry of Information' but functionally the same). Websites must now register and apply for a license - those that don't are liable to be blocked. Those that do will be governed by the press law.

Jordan has always had a free Internet, with no website blocking, commonplace elsewhere in the region ostensibly for religious and cultural reasons, but often extending to political and commercial blocks. It has been notable that the fabric of Jordanian society has not collapsed as a result. However the country has almost a thousand news websites as well as hosting websites such as the highly popular Kharabeesh.com, which often carry topical, critical and pointed satirical content. And there is much to satirise, as any Jordanian will happily point out at length.


The vote was carried by 69 attending parliamentarians in the 120 seat assembly, with a significant number walking out in protest. One of its more endearing articles makes websites liable for comments, effectively forcing every website, blog and even potentially Facbook pages, to moderate comments. That liability extends, and yes I am being serious, to prohibiting 'off topic' comments.

One ironic side-effect of the new law is that is has possibly rendered next year's edition of the Rough Guide to Jordan out of date. Svelte and dashing young journalist and travel writer Matthew Teller tweeted yesterday, "In the new edition of Rough Guide to Jordan, I wrote "The internet is not censored". The book isn't out till January. Don't prove me wrong."

Looks like he's going to have to pull the plates on that section...

Let The Chaos Begin!

Hornjoserbsce: A sim card (Photo credit: Wikipedia)

Gulf News today carries a Great Pronouncement Of Doom from UAE telecom provider Etisalat. If you don't register your SIM card on time, you're going to have your line cancelled, they tell us. It's all part of the UAE's Telecom Regulatory Authority slightly obtuse campaign,  'My number, my identity'.

As I predicted earlier, this one has all the usual Ealing Comedy attributes. We are all to trot off to a telephone company office with a passport copy (and original it seems) or a national ID card (copy and original we assume) and re-register our mobile lines by filling a form. The 'campaign' started on the 17th June - now Etisalat has given 1.5 million of its 8.6mn subscribers just three months to register their lines, failing which they will suspend the line. Three months after that, it's cancellation. They've sent out texts to the lucky 1.5 million hapless victims telling them to register or lose all within 90 days.

As I pointed out before, it took five years to issue everyone National ID Cards here - and that's still not a 'done deal'. The constant slew of frequently clashing announcements, pronouncements, threats and exhortations have provided endless amusement. Now we're going there all over again.

Does Etisalat really think they can get 1.5 million lines re-registered in 90 days? Even allowing for a constant and equal throughput across all their 104 offices, that means 160 applicants re-registered per office per day, or (with an eight hour day) 20 per hour. Or a constant rate of one registration every three minutes in each and every office.

Don't make me laugh. Etisalat doesn't process bill payments that fast, let alone re-registering lines (including, presumably, verifying and inputting the registration information as well as scanning documents etc). Can you imagine the long, hopeless, shuffling queues? I can and I'm in no hurry to play, thank you.

In fact, Etisalat's spokesperson told GN "It won't take more than ten minutes to fill the form... everyday we have an average of 10,000 subscribers who approach Etisalat offices to update their personal information.". At that, frankly unbelievable, number, we're still talking only 900,000 registrations in 90 days.

And then they're proposing to text another 1.5 million customers, just to add to the chaos from the preceding 90 days.

Words fail me.