Friday, 10 April 2015

IzaKaya Dubai: Of Japanese Times Gone Bi

This delicious image was brought to my attention courtesy Mr +Gerald Donovan*, whose laconic 'Was she indeed?' on Twitter opened up the new worlds of alternative meaning caressing this otherwise unremarkable attempt to breathe life into a daft advertising-led 'social media' campaign for the Izakaya Japanese restaurant at the JW Marriott Marquis in Dubai.

Launched, in time-honoured ad-agency style, with a press handout highlighting that most tremulously newsworthy of events, the launch of a Dubai Taxi bumper sticker campaign, the campaign will now delight many people in ways its instigators had - we can only presume - never imagined.

And of course now we enter a whole new - and infinitely more entertaining - world of extrapolation and exploration. From being a side salad to a Dubai taxi, Iza Kaya is now elevated to the status of a little avocado mystery. She was, but is no longer. Its all rather fascinating - what happened to change her? Was it a slow jading of the palate or a bite of life's bitter lime that transformed her? And while she might not be of that shade any more, there's a certain colourful 'frisson' about her now. Would she go back? Or are her emerald charms now set firm only for the less gentle sex?

We are all schoolboys...

*(He's @gerald_d on Twitter, but Google+ likes to intersperse itself and suggest G+ links when you start throwing Twitter's trademark @ signs around.)

1 comment:

Anonymous said...

from today's emails another fascinating example of hyperbole usage

"The ... Dance Extravaganza is a professional showcase of the commitment, passion and talent of the ... Dance School's students and company of professional dancers. Dedicated to sharing the vitality and delight of dance as both an art form and sport, audience members will witness a collage of choreographies, costumes and music. A diverse show, spectators of all ages will enjoy an exciting array of styles and performances."

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