This delicious image was brought to my attention courtesy Mr +Gerald Donovan*, whose laconic 'Was she indeed?' on Twitter opened up the new worlds of alternative meaning caressing this otherwise unremarkable attempt to breathe life into a daft advertising-led 'social media' campaign for the Izakaya Japanese restaurant at the JW Marriott Marquis in Dubai.
Launched, in time-honoured ad-agency style, with a press handout highlighting that most tremulously newsworthy of events, the launch of a Dubai Taxi bumper sticker campaign, the campaign will now delight many people in ways its instigators had - we can only presume - never imagined.
And of course now we enter a whole new - and infinitely more entertaining - world of extrapolation and exploration. From being a side salad to a Dubai taxi, Iza Kaya is now elevated to the status of a little avocado mystery. She was, but is no longer. Its all rather fascinating - what happened to change her? Was it a slow jading of the palate or a bite of life's bitter lime that transformed her? And while she might not be of that shade any more, there's a certain colourful 'frisson' about her now. Would she go back? Or are her emerald charms now set firm only for the less gentle sex?
We are all schoolboys...
*(He's @gerald_d on Twitter, but Google+ likes to intersperse itself and suggest G+ links when you start throwing Twitter's trademark @ signs around.)
