Benihana Kuwait. What you can do.

I'm sorry, I know I'm going on about this but I believe strongly that it is wrong and should be addressed by the very public that Benihana Kuwait has shown such contempt for in its actions.

I sent this message to Benihana Tokyo, the company responsible for the international Benihana franchise,  tonight. You can do the same - cut and paste mine, write your own, whatever. Just use the contact form linked right here.

Hi

I'm contacting you to let you know that I, and very many others across the Middle East, am angry and concerned that one of your franchisees has seen fit to issue suit against a blogger who posted a negative review of a poor experience in Kuwait's Benihana franchise.

The resulting online outcry will not go away, more and more mainstream media are picking up the story and it is highly likely to be covered by international media. It's a landmark suit - not only against Kuwait's most popular blog, not only unfair but also the first time that a company in the Middle East - a region with its own issues with censorship and repression - has sued a blogger.

Benihana Kuwait's maladroit handling of this issue has already created a social media case study that will run and run. It's time to stop this.

I urge you to pressure your franchisee into dropping this unwise suit. It has already caused untold damage to the Benihana brand in this region - you can act before it does so internationally.

The guys at 2:48AM shouldn't have to defend an expensive, scary and vicious - let alone frivolous - suit from a corporate company in this way for expressing their opinion as consumers. It's got to stop.

Thanks.

PS: A chronology of this goof-up is now up over at the UAE Community Blog.

When Silence Ain't Golden

Image by keira-anne ♥ via Flickr

Well, I was having a nice quiet start to the day when I got a call from La Swann wanting to talk on air about the Burj Khalifa elevator incident and how the communications aspect had played out.

Crisis management takes many shapes and forms, but generally is called for when something happens that is deeply regrettable in some way. Managing a crisis these days is about getting as much dependable information out as you can - fast. By being communicative, you earn the right to get your story out in full - to mitigate the hard facts with some explanations.

I've seen my fair share of these, from explosions and deaths through to recalled products and political screw-ups. Everyone's first reaction is to stick their fingers in their ears and shout lalala until all the nasty people go away. When you've endangered lives, when you've attracted the attention of the world's media, sadly, that's simply not an option - and no professional PR practitioner would consider it as an option for one picosecond.

So what do you do?

In minor and/or simple issues, you'd tend to be 'reactive' - you'd answer questions when they're asked, typically with a prepared statement. Where you've got a major problem on your hands (any issue involving danger to human life being a Great Big Red Flag), you get out there and communicate.

Typically, you'd want to say what happened, how and why it happened, what you've done to ameliorate the effects and how you're working to ensure it won't happen again. Critically, if there has been danger to the public, you have the opportunity to express regret and concern for those affected - and what you're doing to help them deal with the consequences.

Trying to get by with issuing a statement that does not recognise the facts is a short term fix that will rarely, if ever, work - particularly these days when everyone with a mobile is a TV crew. Rather than getting one hard hit with your side of the story told alongside the unpleasant facts, you're begging for a drip feed of stories that are wholly negative.

If you preserve your silence while that negative coverage is breaking, you are effectively positioned as arrogant and uncaring. News expands to fill a vacuum, so your silence encourages investigative reporting which will tend to be negatively skewed precisely because your silence ensures that your side of the story is not being told.

Because today's world is a fast-moving little place, news can globalise in minutes flat. That means having a sound crisis communications plan in place. This starts with imagining the unimaginable, planning for the very worst (including the unthinkable. It's funny how often the unthinkable happens) and then answering the million dollar question - how would we react if this happened?

There are a lot more questions to answer, too. Questions like who do we care about? What are our policies and procedures? Who owns this problem?

You actually need to put procedures in place, define reporting and escalation paths and have a team assigned for the unthinkable. You need to have 'dark sites' in place - websites that can be cut in to replace your standard home page so that relatives, friends and other concerned people can get access to information. You need to be able to scale quickly to respond to requests from media - local at first, but very quickly global. You need to have statements in place, at least in draft, so that you can minimise the time you spend wondering what on earth to say. Where appropriate, you need to have advice lines up fast and other facilities to help people deal with the incident and the concerns it raises with them.

For me, the most valuable part of this whole extensive (and, yes, expensive) exercise is forcing organisations to actually think about the unthinkable - and how it could be avoidable. If more organisations went through this structured process, I believe that more of the unthinkable could be avoided. You wouldn't believe how hard it is to get people to take this whole process seriously, by the way. Until, of course, they get that phone call...

Official. I Sympathise With Gulf News

Image via Wikipedia

In reporting the recent 'incident' at Dubai's Burj Khalifa today, Gulf News appears to have gone as far as it felt it could. In the face of unhelpful and possibly even mendacious statements made on behalf of the tower's developer and management company, Emaar, the newspaper has managed to collate a number of eyewitness reports of something having taken place that went way beyond the 'routine maintenance' that we are being expected to believe has closed the observation deck on the tower.

The official statement, quoted by Gulf News is: "Due to unexpected high traffic, the observation deck experience at the Burj Khalifa, At the Top, has been temporarily closed for maintenance and upgrade. Technical issues with the power supply are being worked on by the main and sub-contractors and the public will be informed upon completion."

Gulf News reports eyewitnesses as hearing a 'really loud noise and what looked like smoke or dust coming out from one of the elevator doors' and paramedics being called to the scene. That's hardly the stuff of 'maintenance and upgrade' is it?

Once again, I suspect we are about to see an attempt at obfuscation result in widespread media coverage - the eyewitness reports are stacking up and now social media interest is also perking up quite nicely. GN's story was enough to raise some very real question marks - and now people are going to start looking for answers. They're not going to have to look very far, either.