Showing posts with label Steve Jobs. Show all posts
Showing posts with label Steve Jobs. Show all posts

Sunday, 5 January 2014

Films On The Fly

Entertainment Center im A380
(Photo credit: Wikipedia)
I only ever watch films when I fly Emirates. This is for two simple reasons. Firstly I'm there anyway so I can't complain at wasting 90 minutes of my life and secondly it's free, so I haven't shelled out 35 hard earned Dirhams (or whatever it is) on sitting around and consuming over an hour's worth of vapid guff dressed up as something I really, really need to watch. Because nine times out of ten, it's nothing more than vapid guff wot's on offer.

Rarely have I found myself driven to such a state of fury by Hollywood as I was this time around - that the crash came on the back of finding - to my consternation - two enjoyable films just made it worse and the impact all the more shocking.

I watched 'Jobs' on the way out, which was interesting. Ashton Kutcher does an impressive Young Jobs and somehow manages to make the transition to Ill Jobs believable. There are just a couple of 'Look, see I can do Steve Jobs' trademark silly walk' scenes too many - okay, you can do the walk. We get it. I've always had the feeling that Jobs was an obsessive egomaniac with a sizeable Jobs fixation and the film certainly reflects that side of the man's nature whilst doing a neat balancing act that avoids alienating the many million iZombies out there who would all too readily cry foul if their icon and obsession were handled too roughly. But generally the film's an engaging and entertaining portrait of Our Steve from his college dropout days through to the internal reveal of the iPod - the film's opening scene.

On the way back I watched 'Rush' which I enjoyed thoroughly. The film tells the story of James Hunt and Niki Lauder's rivalry and for some reason reminded me strongly of Frost vs Nixon (I found out just now this wasn't coincidental - both films were directed by a bloke called Ron Howard). It really is a period piece, all sideburns and flared collars, both title role actors do a fabulous job of portraying their characters and this is by no means a film you have to be a petrol-head to enjoy. It's truly great stuff, gripping and intense, stylish and rarely less than dramatic.

And then I decided to watch Matt Damon in Elysium. Don't ask me why, looking back on it I can't fathom what on earth I thought I was doing. But I did it. And, perhaps more worryingly, I stuck with it rather than being a sensible boy and finishing the Top Gear Marathon I had started on the outbound flight.

It's possibly the worst film I have ever watched. It actually made me angry that someone, somewhere not only picked up the script but made the awful thing. I'm still fuming.

Everyone on earth is poor and sick and we've broken the planet. The rich elite have escaped to an paradisaical toroidal orbital called Elysium where everyone has garden parties and every house has a machine that fixes all known illness. Some of the Elysium people come back to earth in order to run companies that make profits by exploiting the labour of the ill earth people. Some of the earth people try to get up to Elysium but their space jalopies are blown up by secret agents on earth working for Elysium, in particular a nasty South African called (I can't remember) who has lots of wizzbangs and guns and things.

Matt Damon plays (I can't remember), a former criminal gone straight. Everyone except Matt Damon is Hispanic. He works in a factory doing something a great deal more interesting and diverse than most factory workers. We never get to find out quite what, but it involves screwing things and assembling what look like droids. Matt gets fried in a radiation oven when he tries to unblock the door and is sacked. Quite why you would want to bathe droid carcases in a radiation oven is never really resolved. It is explained to him he has received a massive dose of radiation and has suffered massive organ failure and will die massively in five days. This makes him puke up. Massively. Having just had winter vomiting bug, I find myself in sympathy with Matt, although couldn't help questioning quite how extensive organ failure and imminently terminal radiation poisoning makes you puke up but leaves you still able to stagger around.

Matt goes to see (I can't remember), the local hood to offer his services in return for a black market ticket to Elysium where they can cure his terminal illness. The hood laughs at this. What could Matt Damon possibly offer him that would make it worth a ticket on a shuttle to Elysium? Oh hang on, he just thought of something! Phew!

Matt is now too sick to walk and so is fitted with a mechanical exo-skeleton by some black market surgeons who are surprised to find him alive the next morning after they have screwed the whole thing into his bones. Alive he might be, but he's a mess. Strangely, at no point in the film do we get the impression that Matt is a dying man propped up by an exo-skeleton, he's far too dynamic and just damn heroic for all that. He does, however, mop his brow and stagger occasionally - to signify existentially threatening illness, we presume.

This provides possibly the only interesting aspect to this film - the brand collision between Matt Damon and his role. He's supposed to play a man dying of acute radiation poisoning, but he's Matt Damon, man of action! How can he possibly play a man weakened by illness? Simple! Be Matt Damon with an exo-skeleton!

Matt and a gang of hoods set out on a heist to capture the mind-state of a top Elysium official who has come to earth to run a factory. This is his price onto a shuttle, it seems. Oh, lookie! It's the same official who ran Matt's factory where he got sick. Luckily, Elysium Man (I don't remember his name) is involved in a plot to launch a coup in Elysium hatched by the wicked Minister for Defence, who is a nasty lady in a natty suit. So when Matt downloads the chap's mind state, he receives the code to reboot Elysium's servers.

For some reason, Elysium's server farm requires green screen pages of code overlaid with a knifey-looking graphical logo thing that says 'DANGER THIS IS THE SERVER REBOOT CODE WE DON'T WANT YOU TO HAVE' or something like that. I can't quite remember. While we're on the subject, writing a reference to 'the cloud' in the script doesn't make your film sound technical and futuristic, it makes you sound stupid. And if we ever (and I doubt this very much) evolve to the stage where we can build toroidal earth orbiting paradises, I don't think we'll still be using server farms, let alone keyboard based computers. Do please feel free to laugh at me from your toroidal earth orbiting paradise when you are searching the earth archives on your laptop PC in a few hundred years' time and find this.

This code is now in Matt's head, so the South African bloke wants to capture him. There's a hot looking Hispanic doctor chick Matt knew as a child and she has a daughter with terminal leukemia who also wants to go to Elysium. The kid is cute. Who'd have known?

The South African baddie captures the hot Hispanic chick, whose name I don't remember, and her cute kid. He also captures Matt and takes them all to Elysium. The hood and his henchmen also go to Elysium because they've figured if Matt has the code to reboot Elysium's servers in his head then they have a chance of resetting the place and making it accept all humanity as members of the The Elysium Club. This will cure everyone, heal earth and make everything right again, apparently.

There are a lot of fights. The hood uses his laptop computer to break all the door locks. Matt kills the South African guy. The kid gets to an Elysium machine and is cured. Matt is plugged into the servers and they reboot. He dies. All of humanity is accepted into Elysium. Yay.

It's the biggest pile of wombat doo I have ever seen in my life. The write-up in the ICE brochure thingy said it touched on important issues, but if there are important issues in here I certainly didn't find them. Unless you're talking about the blindingly obvious and egregiously simplified haves and have-nots thing going down amongst the witless action and lamentable, drooling dialogue.

I had to watch three hours of Top Gear to calm down. I'm still not right, even now. Look on the bright side - I've taken a 109 minute one for the team so you don't have to.
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Sunday, 22 September 2013

BlackBerry Down

English: Steve Jobs shows off the white iPhone...
(Photo credit: Wikipedia)
As anyone who has heard me chatting on the radio (*ahem* Every Thursday from 12.45 on 103.8FM's 'Lunchtime Live') will attest, I have long been fascinated by the precipitous dynamics of the smartphone market. In the past five years, we have seen shifts in technology and corporate fortunes on an unprecedented scale - no other industry in history has impelled such meteoric change at such speed and with such scope.

Five years ago, Nokia was the world's biggest mobile maker and a dominant force. They invented the smartphone. They had over 49% of the global smartphone market, represented 4% of Finland's GDP and boasted a market capitalisation of over 110 billion Euro. Something like 25,000 lost jobs later, Nokia's stock was rated junk, its market share stood  at something like 3% and Microsoft snapped it up for a tad over 5 billion Euro. Remarkably, the man who presided over what must stand as one of the biggest, fastest falls in corporate history, Stephen Elop, looks set to make $25 million from that sale. He came from Microsoft, spent three years destroying Nokia and now he's going back to a $25 million bonus and a stab at Ballmer's job. No wonder people call him the 'Trojan Horse'.

Over the same period, 'troubled' BlackBerry has also managed to transition from global dominance to failure - although its decline and fall has been more recent, its position protected by its strength in the conservative corporate market. It hasn't finished falling by any means, either. BlackBerry's market capitalisation has plummeted from a high of over $70 billion to under $5 billion, while its user base has actually increased, from 8 million-odd in 2007 to almost 80 million in 2013. That hasn't been enough to stem a whopping billion dollar Q2 loss - or the haemorrhage of 4,500 jobs - 40% of the company's global workforce. This is clearly a company in terrible trouble.

It's the speed of these falls that is so stunning. And the speed of the rises, too. Of course, when Steve Jobs took to the stage back in 2007 in his polo-neck and announced the future of the mobile, many in the industry had a good old laugh. Steve Ballmer, brilliantly, led the giggling. You can still enjoy the Great Visionary's laughter today thanks to YouTube. Nokia and BlackBerry weren't far behind in the hooning. But it wasn't actually Jobs banging the nails into coffins - that took Google and Android.

Google mimicked the rise of the PC by providing an 'open top' standard for multiple manufacturers with Android. Once again, it's Mac vs PC, only Microsoft and IBM are no longer players. IBM had the sense to get out, because it could. Microsoft didn't even see it coming - not as remarkable as it may seem: those with long memories will recall the company's 'visionary' leadership missed the Internet, albeit performing a remarkable pirouette on a sixpence to recover the existentially threatening situation its arrogance and lack of awareness created. This time around, the dynamics are different and Microsoft can't depend on market dominance to bludgeon its way out of trouble. And it is in an awful lot of trouble.

But Microsoft's headlines are yet to come. Today belongs to BlackBerry, the company that's had to write off almost a billion dollars against its unsold inventory of unwanted smartphones, having missed its sales targets by over 50%. Now the company itself is for sale and it's a cheaper buy than Nokia. The question is, who wants 80 million users who are, undoubtedly almost without exception, wondering whether they'll go for the iPhone or a Samsung.

Fascinatingly, BlackBerry was to have rolled out BB Messenger apps for Android and iPhone this weekend just past, but they appear to have totally blown the rollout and have withdrawn the apps after getting hit by over a million downloads, despite only short availability on small regional platforms. Screwing this one up was a real Barbarians at the Gate 'light the smokeless cigarette with a match' moment for BlackBerry.

By the way, following that Mac vs PC history repeats itself analogy, I'd guess that makes Samsung Compaq which famously led the charge against IBM by having the sheer balls to release an 80386 machine before Big Blue and rip the PC market rug from under IBM's feet...

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Thursday, 6 October 2011

Steve Jobs. Tossing A Pebble

Image representing Steve Jobs as depicted in C...Image via CrunchBaseThis will get lost in the ocean of comment on Steve Jobs. It's almost pointless writing it, but sometimes you just have to jot the moment down.

There's little doubt Steve Jobs was an arrogant bastard. I've never met him (the closest I've got to true techristocracy was Ballmer) but the absolute certitude shone through in everything he did. Yet his drive and utter self-belief drove the people around him to create some wondrous things. I first encountered The Apple IIe microcomputer when I went to work for a startup computer music company back in the UK. That machine, the fruit of Jobs and partner Steve Wozniak's early 'home brew computer club' innovation, helped to create a revolution. It brought millions of people into the information age - it was the first 'proper' personal computer system. In 1981, Apple was to welcome IBM to the desktop computer age with its cheeky and iconic advertisement, followed soon after by the iconic Macintosh, launched with Ridley Scott's iconic TV spot.

It became all about icons. Jobs saw the work going on at Xerox's Palo Alto Research Centre (PARC) and immediately grasped it was world-changing stuff. Xerox, in a moment of monumental knuckle-headedness, didn't and closed the lab. Jobs hired the talent - and so did Gates. The two were each others' nemeses, both utterly driven men who knew they were right. It's just that Jobs ended up being righter. But now he's dead, so it really doesn't matter, does it?

PARC was where the WIMP (windows, icon, menu, pointing) interface was developed. Before PARC, all computing was text based. The world of mice and arrows brought a graphical way of interacting with computers and Jobs was the first to realise the significance of this new approach. Apple released the cludgy Lisa and then the stunning Macintosh. I remember my first encounter with a Mac, the little box with a screen in it happily reciting 'Simple Semen met a peeman' for me. The early text to speech software was not always brilliantly successful. But, again, Apple was way ahead of its rivals in even supporting such technologies.

Oddly, for a company that has always shunned any direct involvement in the Arab world, Apple was also a massively influential company in Arabic language computing and graphics. It would be years before Microsoft matched Apple's Arabic language capabilities - and by then, every publishing house and graphic design studio in the Arab world was Mac based. It wasn't to last: the Mac's strong domination of design and desk-top publishing was eroded by the sheer weight of the Microsoft/Intel alliance and the IBM PC architecture. Scully came, Jobs left and Apple started its long, inevitable dive towards the heart of the chapter eleven sun.

Cast into the wilderness, Jobs pursued his certitude and created NeXT, a high-end workstation system with its own innovative operating system. Too expensive, too 'out there' for its time, it failed and yet the NeXT operating system was to be acquired by Apple and form the heart of the Mac OS X. Incidentally, the World Wide Web was developed on a NeXT system by Tim Berners-Lee, the man who put the hole in the toilet seat that was the internet.

In his forty days in the wilderness the graphically-obsessed Jobs also acquired the animation studio that was to become Pixar, selling it on to Disney for a cool $7.4 billion. He was many things, but our Steve was rarely hard up. You can perhaps start to understand how he got by on that famous $1 salary as Apple's CEO.

But his crowning glory was his return to the company he co-founded. Jobs' triumphal return to Apple must have felt like the ultimate vindication to the man who had all the answers all the time, but the company was on the very brink. In 1997, Apple was the Sick Man of Computing and it was arguably Steve's old enemy Bill Gates who saved the day when he pumped $150 million into the seemingly lost cause that was Apple Computer Inc.

And then Jobs did something wonderful. He turned Apple into the world' most successful company. Starting with the iMac, going on to create the iPod and then the iPad, Jobs' mania for graphics and design were translated into products that were to revolutionise the way we consume what used to be called culture and today is called content. The iPod decimated the music industry, taking Apple from being a computer company into the mass consumer market. The iPhone toppled Nokia. The iPad has redefined the way millions of people consume information and entertainment. From a no-hope bankrupt, Jobs turned Apple into a company so successful its cash reserves eclipsed those of the US government.

The man who popularised icons, first with the Mac then with the iPhone and the iPad, Steve Jobs was himself an icon. His increasingly gaunt figure, wearing his trademark black turtle-neck sweater and jeans, became synonymous with smart, funky, minimalist innovation. I truly believe he is one of the most influential figures of the last century, a man whose impact on our society and culture will be felt for many years to come.

But I still think he must have been a total git to work with.
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