Of Goats...

(Photo credit: heliotropia)

Our neighbour is in the habit of slaughtering goats outside his villa. He's got a killing tree they hang from as he slits their throats then beheads and skins them. I make no complaint, but it can be a tad disconcerting to be popping down to Spinneys and find your gaze caught by the sight of glistening viscera and a pavement swimming with blood as a man in a shalwar kameez hacks away at furry folds.

They were preparing for a feast the other day, a pile of three beheaded carcases awaiting skinning as another was hoisted up. Must be a big family do or something.

It all rather got me thinking about the whole process. My mum remembers killing the pig from when she was a child, Wales in the 1930s, a big family and community occasion. Sarah remembers animals being slaughtered at home - Ireland in the 1970s was a very rural place indeed. Today, of course, we're too squeamish for that kind of thing in the West. The very sight of slaughter is something we cannot bear. We're far too sophisticated to stop and contemplate the fact our food contains, you know, dead stuff.

Sarah came back from school a couple of years ago with the marvellous news she'd told her class of five year-olds McDonalds were made out of cows. The class wouldn't believe her, a torrent of yews and general sick fascination following. These kids have only ever seen chicken on foam trays. They make no connection between a hen and the supermarket shelves.

Imagine - they mince up dead cows to make McDonalds. Lucky she didn't tell 'em what they put in the chicken nuggets, isn't it?

And strangely, in our rush to be 'humane' and escape the appalling sights of death, pumping blood and warm, fatty flesh I think we've become less human. We talk of humane killing and buy our food wrapped in plastic so we never have to become involved in the messy death of our next meal. By being 'humane' I think we seek to exonerate ourselves from the fact we kill to eat - and survive. And yet my neighbour understands his food, has taken the blood, the responsibility, on his own hands. He's a lot closer to life, through the cycle of death that feeds it, than I am picking my nicely prepared and sanitised meat product in a packet from the chiller in Spinneys.

Mind you, the spectacle of a bloody-handed bloke in a shalwar kameez hefting a big pointy knife in the street plays a lot better in Sharjah than it would in Surbiton...

Cereal Killer

Image by Sam Cockman via Flickr

The post I put up on Tuesday was at least partially influenced by a chat I was having with Dubai-based personal trainer Kai Mitchell in a few off-air moments during a Dubai Today radio show I co-hosted a few weeks ago.

It was Kai’s discomfort with the practice of selling people content-free breakfast cereal based diets that turned me on to the whole issue in the first place – and it was Nestlé’s atrocious ‘pull pull’ radio advertisement that pushed me over the edge into Tuesday's wee slice of grumpy bloggery suggesting you might like to eat paper instead of breakfast
cereal products as part of your new dietary regime.

You can only imagine my delight when the blog post attracted a couple of anonymous comments. I'm not a big fan of  these as they're often used to express negative sentiment without the grace of culpability.
Anonycomments can also come from people working for companies who are trying to influence debate without being open about who they are. This is infrequent precisely because it is widely considered as dishonest, egregious and stupid behaviour. And, as eny fule no, you can be traced even if you’re ‘anonymous’. I have written about this in the past, offering guidance to companies engaging with blogs.
Anonymous comment one came at just after 11am. I haven’t (obviously) edited it:

before you go ahead and diss ads make sure you know which is which :)

the tasteless "pull pull oh my god my fat thighs into a dress is worse than labor" is a Nestle Fitness ad,the 2 weeks challenge is a Special K line that has nothing to do with Nestle..
and ps. two totally different cereals, and at least they are promoting a relatively healthy weight loss program,as opposed to the other crazy fad diets out there

In this case, the comment was saying I had mistaken one ad for another, which I did not do. I also didn’t mention Special K or, indeed Nestlé. I purposefully referenced ‘the breakfast cereal people’ and not those nice, searchable brands Nestlé and Special K, let alone the Special K two-week challenge. Special K is a Kellogg's brand.  You know Kellogs? The breakfast cereal people represented by advertising agency Leo Burnett in the Middle East?

The second comment came 14 minutes later. Having obviously reconsidered the original response, ‘anonymous’ added (again I haven’t corrected the text) this:

You know i agree that that particular radio ad was HORRIFIC. And i would probably NEVER buy that brand. But not all low-fat cereal brands preach "get skinny by eating our brand."

Some brands, specifically the ones that offer the 2-week diet, target people who have unhealthy eating habits. The are not talking to the kind of people who are already health conscience and eat organic-type food. And in order to break any habit you need to have a disciplined amount of time doing the opposite. Why do you think there are a minimum of 21 days for rehab? Becuase research shows that it takes 21 days to break an addictive habit such as alcoholism. Similarly, 2 weeks is enough to get you off of junk food/fast food AND offers you an incentive (a little weight loss) to START leading a healthier lifestyle. And im sorry but at least THIS diet is healthier than starving yourself!
Plus,cereal is MUCH better food then the greasy crap people are used to eating now a days. It probably has more vitamins than they know existed!
So the ad you mentioned really does degrade other cereal brands that are honestly trying to help women become healthier.
Lastly, please don't take my comments personally. Everyone is entitled to their opinions but i believe that informed opinions are worth listening to more.

Of course, both comments – posted as ‘anonymous’ come from the same source: a place SiteMeter identifies only as 80.227.101.130 (Leo Burnett Middle East).

Now don’t get me wrong. The commenter may well not work for Leo Burnett. The IPs could have been mixed up or the commenter might have been a random, albeit arrogant and illiterate, visitor to Leo’s offices ‘camping’ on their wireless. I mean, we don’t want to jump to conclusions now just because some dribbling idiot has wagged their fingers at us in a mildly offensive and patronising manner, do we? So let’s stick to the facts.

As a direct result of these two comments, it is now likely that any number of search strings with permutations consisting of either of these two brands and questions regarding diet will bring this post (and therefore the original one linked again for your convenience here) relatively high into Google search results. That has the potential to drive thousands of people to read my little nag about the attempt to foster the uptake of breakfast cereal diets of questionable nutritional benefit who otherwise would never have bothered.

What do YOU think? I’d be particularly interested in your views if you are employed by the Kellogg Company, the world's leading producer of cereal and Kellogg's convenience foods, including Kellogg cookies, Kellogg crackers, Kellogg toaster pastries, Kellogg cereal bars, Kellogg fruit-flavored snacks, Kellogg frozen waffles and Kellogg veggie foods. You might have concerns regarding the whole Kelloggs two-week challenge promotion, or have worries about sugar levels in Kelloggs’ foods, the use of high fructose corn syrup as a cheap sweetener in breakfast cereals  or even iron content (for instance the Danish government’s 2004 ban on Kelloggs products because of the high added vitamin content and, apparently, non-dietary iron added to its products).

If you do, you might like to add a comment. I’d really prefer it if you could do so only if you are prepared to put a name to it. If you work for an organisation with a vested interest, perhaps you’d like to declare that – or just wait until you get home so that your IP doesn’t track straight back to your company’s network and expose your idiotic attempts at corporate mendacity by proxy.

Toot

I will never fail to lose my sense of marvel and astonishment at the Arab World. It's been a 22-year love affair for me so far (with the occasional unexpected pot hole) - and yet I'm still finding new things around every corner. If I've learned one thing, it's that I've so much yet to learn.

So breakfast today in Amman with pal and colleague Ammouni brought a new discovery, one so basic that it left me breathless with the weight of my ignorance.

Toot.

Now I always thought Toot was a Jordanian blog aggregator, or perhaps even Columbian Marching Powder, but I failed to spot the fruit behind the name. Toot is a pale, slightly greenish fruit, something like an anaemic gooseberry colour that has the shape of a slightly elongated, and smaller, raspberry.

And it's delicious. And I'd never heard of it before. And it's unique. And now I'm going to look out for it wherever I can.

So I am, as the barrister once admonished the judge, none the wiser, but better informed.

I feel slightly better to learn that I got to it before Wikipedia did. But only slightly.

Celebrating Amman

The most marvellous thing about Amman is the sunset. Like Bath, the city’s built out of a single type of light cream stone (‘Jordan stone’ is increasingly popular as a cladding material in the Emirates) and so, like Bath, it is transformed by the dying sun into a display of stunning colour and shade: sienna, umber, orange and red.

I’m staying, for a change, at The Kempinski Hotel in Amman – it’s a strange little place, although by no means unpleasant. It’s in the middle of Shmeisani, which is the central restaurant and general ‘things happening’ district of Amman: a version of Dubai’s Satwa, I guess. I’ve pretty much always stayed at the Grand Hyatt before, although I have occasionally infested the Four Seasons as well. And I’ve done a few stays at the Intercon. Once, in 1988, I stayed at the Marriott.

I’d recommend the Kempinski Amman in a mild sort of way if you’re looking for a reasonably priced short stay business hotel and you’re not too fussed about getting the Greatest Breakfast in the Middle East. As everyone in their right mind knows, this is only available at the Hatta Fort Hotel…

The Amman Kempinski gets a number of the little things right and the room rate’s pretty keen. The Grand Hyatt remains my favourite Amman hotel, though – and the new(ish) seafood restaurant there, 32 North, is stunning – if expensive. Just think landlocked Mediterranean desert country and airfreighted fresh Northern European seafood and you’ll reconcile the price gap, I’m sure.

As I’m in Amman, both literally and figuratively: some other Jordan recommendations. Eat with a noisy group of friends at Jordanian Sushi pioneer Vinaigrette, to be found at the Al Qasr Hotel (It was, until recently, the Howard Johnson Hotel – and is also home to the popular ‘Nai’ nightclub), known locally as ‘Vinny’ or experience the amazing Fakhreddine, one of the great Arab restaurants of the Levant in Amman’s romantic First Circle area of 1920s villas. If you want to get funky, do a smart-arty salad lunch at the Wild Café, the USAID sponsored joint that overlooks the archaeologically sculpted ages past of the central Citadel or even go for evening drinks at the Blue Fig in Abdoun, just because you want to get deep into Jordanian youth art culture. You could also indulge yourself in a vodka dry Martini at the Four Seasons’ wickedly expensive Square Bar which is, famously, ‘Alex’s treat’. In winter, do the same thing but do it sitting by the fireside in the downstairs lounge. The Patio, my favourite warm winter place in Amman, has sadly gone. But you can recreate its unique culinary ambience, if you like, by going here.

BTW: I always enjoy when the airport transfer driver asks the inevitable question: “Is this your first time in Amman, Seer?” Because I get to answer that no, it’s not. It’s my 58^th. Which, I suppose, means that I should try to get out more or something…