Thursday, 10 April 2008
Flacks
Which is why it's such a great read.
So when two, presumably slightly flustered, PR people from British telephone company O2 had a conference call to discuss quite how to deal with the Register's treatment of some issues they've been having with bandwidth allocation, the last thing they'd probably want to do is patch in Register reporter Bill Ray to listen to them discussing how they were going to manage him.
That would be stupidity beyond belief, wouldn't it? That would be Darwin Award class stuff.
Perish the very thought...
Send to KindleWednesday, 9 April 2008
SNAFU*
Then I posted about the furniture cleaning company man being impressive. So impressive that when it came to the day of the actual cleaning, they didn’t turn up. They had decided they didn’t want to do the job. Their parent company, meanwhile, managed to lose a silk throw that was sent into them for dry cleaning, with much attendant unpleasantness and a week’s worth of hysterical phone calls from a ranting Sarah. The upholstery team eventually did turn up, just at the wrong time, and destroyed the afternoon although, and let us be thankful for small mercies, not the sofa.
So when Axa insurance sent me an SMS reminder to renew my car insurance, with my policy number in the message and their call centre number so’s I could call then and there to renew, I vowed not to post anything about being impressed. When the call centre took the call, dealt with it effectively and efficiently and renewed my policy on the spot, I promised myself that I would preserve the silence of the confessional. When the documents turned up on my desk, delivered by courier the next day as promised by the girl in the call centre, in order and perfect in every respect, I finally snapped.
It’s safe to post now.
*SNAFU is a great acronym, BTW. Just in case you didn’t know, it stands for Situation Normal All Fcuked Up.
Send to KindleMonday, 7 April 2008
Earthwards
Why? Because "given the exceptional growth of Emirates Airline, our existing lounge facilities are not able to accommodate the current volume of visitors."
Well, it's nice to see EK confirming what most of us have known for months already - that the current lounge is totally unable to cope with the volume of users, particularly at busy times like the 7-8am rush - being confirmed. Wiser heads know to nip next door and use the DCA lounge.
But the answer, surely, is to expand the facility, by hook or by crook - not to simply fail to provide people with something that you have undertaken to give them. That's just reneging on the deal. That's really bad for the brand - particularly given a frequent flyer programme asks people to make a significant investment in their relationship to that brand.
And to first tell them at the check-in? That's just poor communications.
Send to KindleSunday, 6 April 2008
Swatch

Nothing to do with watches. I mean like colour swatch. I would like to propose a new colour for the world's paint makers. Dubai Beige.
Dubai beige is the colour of Emirates uniforms - of shopping malls, hotels, residences and logos. It is the colour of the taxis and souks, embassies and free zones. It is the colour of Arabian Ranches and Emirates Hills and Dare To Dream Villas and Falcon Heights or whatever else you're dreaming up to sell to the rubes flying in on EK001 to buy up a slice of Dubai Dream.
C5 M35 Y65. Dubai beige.
Send to KindleWednesday, 2 April 2008
Deadly

Three of the landlord’s maintenance team, all Keralite bandits who had taken up building maintenance as light relief after their previous careers as Indian Ocean pirates, were gathered in my kitchen hacking at a lump of asbestos which they wanted to use to back a fuse they were repairing. They were completely flummoxed at the fuss I made, were rather put out to be thrown out of the kitchen, asbestos chunk and all, and even more confounded at my point blank refusal to let them use the material in the house at any price. To them, this stuff was the most brilliant construction material of all time: easy to cut, strong, light, fire-proof and infinitely flexible. I was being utterly unreasonable, obviously. And the very thought that it could cause disease had them rolling their eyes and giggling at me: I'd obviously been pegged as the local English eccentric.
We’d arrived at a major cultural disconnect. In the UK, even the word asbestos is enough to bring in teams of environmental health officers dressed in biochemical hazard suits, carrying canaries in cages and shouting 'Stand clear!' into high powered bullhorns. And yet asbestos is still not only manufactured but used widely as a construction material in the Indian subcontinent. In fact, it is also still widely promoted – even if we have substituted the word ‘asbestos’ for ‘fibre cement roofing sheet’.
You can start to see why the landlord’s guys were so puzzled at my horrified reaction. Amazingly, it is still a subject of debate in India – with an active lobby calling for a ban in the manufacture and use of the material – and seeming to have something of an uphill struggle, too. Meanwhile, in the States, asbestos litigations have been estimated to have reached an overall value of $250 billion, involving in excess of 750,000 litigants. That’s a lot of sick people.
I suppose the question I was left with was how the hell they were importing the stuff into the Emirates. You know, with the world class strict building regulations and standards we enjoy and all that. How much of this very nasty material is being used in the houses we’re living in? Take a close look at any grey corrugated roofing you see around you – but don’t take too deep a sniff! As of 2006, asbestos was one of the top five imports to the UAE from the Czech Republic, one of the many places around the world where the material is still made – for export to developing markets, obviously, not for domestic use. It's far too dangerous for domestic use, after all!
It is, when you think of it, just a little bit evil, isn’t it? European countries selling materials that are known to be highly toxic (and that are banned in the EU) to ignorant, eager consumers in developing world markets. Including this one.
Send to KindleSunday, 30 March 2008
Romance
- “Emirates Palace Hotel... wonderful architectural masterpiece enthralled eyes by design and ingenuity construction, its beauty takes you to the grand atmosphere a lot of people not tasked like this previously...”
- “Combining internal decor of the rooms between the designs Arab nobility and modern techniques of modern classical form and Duke simple harmony between sophistication and dazzling which exceeded expectations of visitors.”
- “Characterized as a signatory in the heart of the Israeli ‘Marina any’ vital...” And if that weren’t enough by itself, the hotel’s spa, “means all procedures and treatments that remove tension and make the eradication times Hotel Marina Mandarin fun fact.”
- “Reflecting the spirit of grandeur himself prepared to provide dreamy atmosphere during handling and jpetk between instance, the visitor to a restaurant Knights will never forget the quality of the dishes provided underlying crew of cooks months in region.”
- “We cry of the terror and great surprise...we have barely believe what is happening to us and going by the positions we were not to live...”
- “the difference lies in the exchange of roles where the guest in the Welfare of the blind (waiters) then, as if he is not sighted while waiters (blind) who are moving freely as if they are sights and servicing customers kindling pleasure dependent on them.” And then, deep into the review: “...in the home does not find a black guest, but not the only voice heard music and faint? Dishes and Spoons and some chats and laughs...”
Send to KindleTuesday, 25 March 2008
Joke

Family out, couple of days off: a chance to visit Sharjah's Desert Museum and Arabian Wildlife Centre for the first time in a while. It's officially shut on Mondays, which explains why it was open on a Monday.
I can never visit the place without encountering the ghost of a rather remarkable woman called Marijke Jongbloed. I interviewed her for a magazine I was working on, just after the centre had opened many years ago back when the world was a sillier place. It was all a bit fairy tale: Jongbloed had originally moved out to Al Ain decades before and had carved a place as the UAE's most ardent amateur naturalist. Given the lack of professional ones, she quickly become the authority on the flora and fauna of the UAE.
Jongbloed had become concerned with the potential extinction of the 'dhub' or spiny-tailed lizard. The creature's tail was thought, by the bedouin, to be an aphrodisiac and its sole breeding ground, a large depressed area of desert to the left of the Sharjah/Dhaid road, was being decimated by love-lorn Lotharios looking for a lift.
So she wrote to the ruler of Sharjah, Dr. Sultan Al Qassimi. And he wrote back saying that he not only totally agreed with her, but would fund the creation of a nature reserve and wildlife centre.
When I interviewed her, she was weaning a hedgehog with a pipette. Marijke was a very large lady and it was a very small hedgehog. It was one of three species indigenous to the Emirates she told me, which did rather surprise me. I had always thought of hedgehogs as two-dimensional inhabitants of European roads.
She belly laughed, a deep, booming laugh, as she let me in on her favourite joke: she was building a major part of the centre so that the animals were outside and the humans confined. She thought that was only too appropriate. And so it is: today, as you walk around the centre, you're behind the glass and the baboons, cheetahs, wolves and Arabian Leopards are outside.
Marijke's great mission in life was the Arabian Leopard Trust. I'm not sure what happened: one day she was simply gone, leaving a whiff of sulphur behind her: something, somewhere, had gone wrong. And the Arabian Leopard Trust, founded to foster a breeding programme for these most attractive and almost extinct tarts of big cats (they lounge on rocky shelves at the Center, licking their paws and talking in languid, Terry Thomas lounge lizard tones, 'Helllooooo') appears to have disappeared too. If you ask one of the horde of under-employed local girls sat around behind the reception desk, you just get puzzled looks.
But I still see Marijke, in a red outfit, sitting in the garden with a hedgehog nestled in her big arms, every time I go to the Centre...
Send to KindleTuesday, 18 March 2008
Breakfast
We passed at least four ADNOC (Abu Dhabi National Oil Company) petrol stations, with trucks queued up off the forecourt and out into the street. This is because ADNOC is charging Dhs 4 (A little over $1) per gallon less than anyone else for diesel and 50 fils less for petrol. It’s saving Mr G’s company Dhs 150,000 a month, he says. The consequent surge in demand has been such that ADNOC is apparently bringing in private tankers to ship the stuff out to their service stations in sufficient volumes.
The forecourts at the EPPCO and Emarat stations we passed remained empty: you can almost hear the wind and see the tumbleweed. It must be killing them.
Meanwhile, Mr. G has necked his Red Bull and has become positively garrulous, “See? See?,” he spreads his arms out and laughs in a slightly worrying cackle. “Good feeling, not tiredness!”
Mr G is cleaner than Eddie Murphy. Brought up by a strict Pakistani military father (who served in the British Army, I am told with some pride), he’s never smoked or drunk and he doesn’t even do fizzy drinks like Pepsi and 7Up. I can only imagine what Red Bull’s doing to him. It must be a like a damn hard toot of the finest Columbian Marching Powder.
We pass another ADNOC: the queues remind me of the ‘70s, when my dad and I used to drive around together looking for petrol because OPEC was spanking the Western World.
Mr G. cackles maniacally, his knuckles white on the wheel and his foot alarmingly hard to the floor as we pass the petrol station, reduced to a blue and white blur as we near warp-speed: “Two gallons saving eight dirhams,” he cries triumphantly. “This breakfast cost!”
Indeed.
Send to KindleSaturday, 15 March 2008
Journalist
I first came across John Mason when we were organising a big event for Jordan Telecom a few years ago: a big conference with 1,000 guests, regional, local and international media and all that good stuff. He was freelancing for the IEEE journal and covered the event from Spain, where he lived. He was always on the hunt for new stories from the region as he attempted to convince various telecom and electronic magazines in Europe to run his stuff and it slowly became obvious that John was not really like other journalists: I came to the growing realisation that our correspondence and his constant crusade to get freelance work were more about an old man keeping going and having something to do than they were about journalism and hungry freelancers. John had retired and, in fact, was in his eighties.
I always made sure he was on the press release list, although the feelance work never really came through for him and I was always very careful to reply to John’s requests, including asking a number of colleagues, on one occasion, if they’d collude with me in responding to questions about attitudes and outlooks of modern Arab women for a piece he was working on. One of my many blessings is that I work with a team of very modern, very Arab women...
Bit by bit, as we corresponded, I built a picture of John Mason. An American, John was passionately opposed to the Bush administration. I thought this was funny, given that he had worked for the American military and government as a young man. In fact, he’d flown over 30 tours on B17s in WWII, making him something of a war hero. He had travelled widely in the Middle East and was fond of the region and its people. He was horrified by events in Iraq and Lebanon.
Every now and then he’d email about some hope for a new piece or an editor who’d been open to an approach. This type of news gave him a great high. I’m not sure any of the pieces he worked on actually ran, but I do know that the whole process gave him enormous satisfaction.
I lost touch with him for a while last year and sent a quick ‘how are you’ email through to him in September. I’d helped him do some research on a story about Dubai Silicon Oasis and he was trying, unsuccessfully, to sell it to some European website or another. His summary of the DSO proposition and its likely success was wry, succinct and typical John: “I have a feeling that DSO is never going to amount to shit. I am sorry I invested my million dollars in it. Fortunately, I can spare it. I imagine you invested even more.”
I didn’t hear from him for ages after that.
You’ve probably guessed where I’m going with this already. This morning I received an email from John’s niece. He had given her a list of people to tell when and if he died.
She was at great pains to point out that John had died peacefully of plain old wear and tear: no dramatic illness, no scans and poker-faced doctors and no pain or lingering wasting. He simply died in his sleep, at peace.
John and I had never met. We had, in fact, only once spoken and that very briefly. But I am terribly, bitterly saddened by today’s news. The fact that he had such a rich life just makes it more poignant that it’s over.
Send to KindleWednesday, 12 March 2008
Sofa
Ring ring. Ring ring... click...
"Alo"
“Hello. You have an upholstery cleaning service.”
“Horse trading?”
“Upholstery.”
“Upper trade!”
“No upholstery. Up hols ter ee”
“Ah! No. This laundry.”
“I know that. You have a cleaning service for sofa. Furniture.”
“Ah! Sofa cleaning!”
“Yes. Sofa cleaning.”
“Yes. We have service. You have sofa?”
“Yes.”
“OK. What your location?”
“Muntaza”
“Moon Plaza?”
“Muntaza”
“Ah! Muntaza. OK. You call my man this number. He come for quotation.”
(I take the number. As a point of interest, it’s given as the last seven digits only, thereby failing The Du Test)
“Thank you.”
“No problem. What your name?”
“Alexander.”
“Ali Zafer.”
“No, Alexander.”
“Ah, good! Alexander. OK. You call, he come.”
Given the way the first call had gone, I have to say I made the 'call to man' in full anticipation of the fellow failing to turn up when he said he would, if at all, getting hopelessly lost, needing to be talked in from somewhere north of Bandar Abbas and being unable to communicate in any United Nations recognised language when he did finally arrive in our elegant and bijou abode. I have had many years' experience of this very scenario and it is now my default expectation.
But he turned up bang on time, miraculously arriving at the house all by himself, was straightforward, serious, smart and professional, gave us a quote and arranged to come back and do the work at the time of our choosing.
Negative expectation met with a positive experience: a brand building (and therefore, incidentally, inestimably valuable for the company) thing that, like a rare brandy, is wonderful and deserves to be savoured at leisure.
MmmmmMMMMmmmmm...
Send to KindleFrom The Dungeons
Book Marketing And McNabb's Theory Of Multitouch
(Photo credit: Wikipedia ) I clearly want to tell the world about A Decent Bomber . This is perfectly natural, it's my latest...