The Arab Media Forum

Image by madmonk via Flickr

Today marked the start of the 8th Arab Media Forum. I'm quite fond of said forum, if only because it marked the start of this blog, back with this post which has always made me smile when I read it.

So I'm a simpleton. Get over it.

The keynote address at this year's gig was given by the Secretary General of the Arab League, Amr Moussa. He said a number of interesting things and, thanks to the simultaneous translation, a couple of slightly strange ones. There was one passage about dark oceans and creatures feeding on each other that had me slightly bewildered, but we soon found the track again.

(Offtopic, Moussa said that he was impressed by the life and verve he found in Dubai after having read so many negative reports in international media. He got a laugh out of his host, Sheikh Mohammed Bin Rashid, which was nice to see to be honest.)

Moussa set the scene for the rest of the forum, making the point that the Arab World faced challenges in the evolution of its media, particularly with the transition taking place between online and print media, "The Arab World is still launching newspapers while elsewhere in the world, newspapers are failing" he said, talking about the movement of paper to electronic media.

Its funny that this thinking persists - that we're going to stop using paper and just move into being nicely regulateable and licensable entities, identifieable online media houses. It denies the very real atomisation that is taking place as a result of the boom in consumer generated media and content. The concept of media ownership is being redefined.

Just before Moussa came onstage, a panel session had taken place with, among distinguished others, Abdul Hamid Ahmad, Editor in Chief of Gulf News (540g), who pointed out that venerable, 150-year-old institutions like the great American newspapers were shutting down and wondered what would take their place.

As if the process of their decline wasn't being driven by their replacement.

Portentous statements will be made, great declarations will be delivered, many issues will be debated. But the winds of change sweeping around the world, the process of disintermediation and the tools that are driving new ways of sharing information, thoughts, collaboration and innovation are not going to be among the many things the Forum considers seriously. The Middle East media, remember, is still launching newspapers.

It's as if we're making a virtue of being behind the curve - a curve we continue to lag ever more as we fail to teach online skills in schools and retard adoption through protectionism, mad pricing and content blocking.

I get the feeling that this is going to be something of a theme for this forum which features just a single session on online media, tucked in at the end of day one's proceedings. This panel (led by the BBC's Hossam Al Sokkari) will feature Google's regional manager and is the reason the forum will get to hear from its one, lone, blogger - an Algerian called Issam Hamoud.

One social media figure among all those media glitterati in this two-day media-fest. One 'public voice'. One ambassador for the 'new media'.

It reminds me a little of Michael Moorcock's excellent Brothel In Rosenstrasse (The book is, incidentally, most certainly NSFW, part of its quirky charm). The enemy army is on the borders of the city, but life goes on inside the brothel, unchallenged for the moment by the changes taking place outside, a bright burning of licentiousness in negation of the great and inevitable truth that's all around.

Until, suddenly, everything is rapidly, inevitably swept away along with the world that existed before it.

Legacy media is not going to be killed by social media, despite the much-publicised declines and closures. But it is being transformed by it - and those who are not driving that change are likely going to be swept aside by it.

The Arab Media Forum has, IMHO, missed a trick. So, arguably, has the Arab Media.

But Amr Moussa knows what's going on, at least...

Donkeys and The Media

Image via Wikipedia

Gulf News makes donkeys of us all today.

Back up to 640g after some recent disastrous forays into the 500s and even 400s, your favourite newspaper trumpets 'Awards Muled for English Media' on its front page earpiece.

Something being muled is certainly a change from 'on the anvil', the favourite phrase among GN sub-editors for 'not ready yet'. So what is taking so much muling?

The answer is to be found in a page 7 interview with Mariam Bin Fahed, the Director of Dubai Press Club. Apart from confirming some Great Truths:

"There are some issues we don't want to discuss."

"If we see that the x-marks are higher, we avoid discussing the subject."

"There was an article that was too sensitive in 2006 and it was scored number one by the judges When it came to the senior panel members, they had to hold it back and the award went to the second candidate."

"You don't want to encourage negative acts."

The interview also contains the suprising assertion that "journalists are even writing articles specifically for the award now."

Needless to say, with many journalists in Egypt, for example, holding down two jobs to make ends meet, many of the region's vastly under-paid press would write articles about the pleasures of keeping bunny rabbits and making daisy chains if you offered them $15,000.

They'd probably write about bloody Modhesh for that much money.

Anyway, in the interview Mariam Bin Fahd didn't rule out an award for English language media that serve the region, hence the claim that the Press Club is muling an award.

It'll be interesting to see what wins this years Arabic awards given the clear signal in the piece that anything controversial, the result of great, ground-breaking journalism for instance, likely won't be muled at all...

Weird Phish

Everyone’s favourite telco sent me an email. PHISHING WARNING! Hollered the subject line.

Lovely. I opened it. I mean, at least it wasn't a blasted text at midnight...

Phishing emails are them what pretends to be from a bank or someone and that get you to give up personal information so that the evil phishers can steal your identity, children, things and money.

“Etisalat will never email links” said the mail in reassuring green as it warned me of the dangers of phishing emails in stentorian, warning tones.

There then followed a series of six pointers for those wishing to improve their internet security.

You guessed it – item six contained... a link.

A Comment for Tala al Ramahi

As a journalist I always disliked PRs intensely. They were all too frequently dumb, annoying and often tried, in some way, to manipulate me. I do so hate being manipulated, too. But I rarely, if ever, refused to listen.

Listening is so important to journalism, I always thought.

I'd like to think that the experience and attitude I gained from working as a writer and editor informs my work today as a PR practitioner. I like working with people, journalists, whom I respect. I enjoy working with people, journalists, who respect me in turn. It's often something won, on both sides, but can only be won where someone is open to talking to people, not closed to them, to start with.

That respect, perhaps lacking in this piece if you don't mind me saying so, is something built on an understanding between us. I will endeavour to be useful, relevant and helpful wherever I can so be. I will even aspire to being insightful. I will at all times be truthful. But I work within constraints set by my status as being retained to work in my clients' best interests - as my client and I define them.

On the journalist's side, it's much simpler. It's simply to give me the chance to make a case for my client based on respecting my track record, experience and knowledge of the market and the role and restrictions of media enough to give me the time of day. I like to think that, where I am given that freedom, I can help to deliver useful results for the media I work with. If that is not the case, then of course I would expect to fail, in future, to have a similar opportunity to argue my case.

Where my clients' interests and those of the public combine, I can usually 'sell' a story quite easily. Sometimes I find myself encountering a journalist that knows better and isn't buying. Then it's my job to convince that journalist that I've actually got something of relevance, topicality and interest to that readership. This should be a pleasant process, not a mindless drone of shirt-tugging and nagging. I think we both recognise that.

I often find that I can do that with people, journalists, who are willing to listen to an alternative viewpoint. Typically, those are people that afford me enough respect not to just brush me off as an annoying flak or 'another PR' - those unwilling to fall prey to the sickness of generalisation that is the enemy of any 'seeker after truth'.

A touch of humility, you see, often makes a good journalist a rather brilliant one, IMHO. But an arrogant refusal to listen to someone on the grounds that they serve an organisation with a vested interest is blocking one side of the story.

An organisation promoting something new isn’t automatically irrelevant or worthy of your contempt, by the way. Every innovation around you today, everything that informs and empowers your life in this modern world, was created by an organisation that had to promote that innovation.

If you don’t mind, I’d like to offer you some advice from an old man. You have to keep your eyes and ears open if you want to serve the public with the truth. Closing yourself to those who are employed to help organisations communicate more effectively does not, in my humble opinion, advance that public service. More effective communication is in my interest, my client’s interest, the public’s interest and, yes, your interest.

I’m sure we would also recognise that I’d rather you took the information from me and used it as part of a broader story that presents the market in an informed, insightful and illuminating fashion. That I would rather see experience, insight and research going into stories that I work with media on. I have no issue with you taking what I provide, testing it, comparing it with competitors and using it as part of a larger story that talks to the issues and circumstances that surround and drive the market. I'd love to see great journalism that truly informs the reader. I’d personally like to see a great deal more of that than we see in much of our regional media today.

Incidentally, I am amazed at how many journalists have not the faintest idea of, or interest in, what professional PR practitioners actually do get up to with clients. I'll give you a clue - it's not actually about writing press releases and calling around media to make sure they've received them.

Perhaps a touch of humility and basic, human respect might serve you as well as it would serve the PRs you deride and hold in such obvious contempt.

Atishoo! Oink!

Image via Wikipedia

The celebrated SeaBee makes the excellent point over at 'Life in Dubai' that we now have a 'clarification' of the original announcement that the UAE was banning pork products as a result of concerns regarding Swine Flu.

As SeaBee reports, quoting ArabianBusiness.com : "There is no decision to ban pork meat products," said Majid Al Mansouri, secretary-general of the Environment Agency and member of a higher committee responsible for combating the flu.

Someone forgot to tell our local Spinneys. The Ajman branch has taken the whole damn lot off sale and closed the pork section.

Luckily I have already taken the precaution of buying several freezers worth of 'the special stuff' and installing a number of large industrial freezing units, some advanced cryogenics, a backup UPS and generator and a flat-packed nuclear shelter as well as a significant amount of stockpile-protecting firepower.

We're alright, Jack. But how long will it be before the original ban, the reversal of the ban, the decision to ban the ban and the unbanning of the ban will be is anyone's guess.

Meanwhile, the linkage between ze mal de cochon and the transport, handling, storage, processing and consumption of 'the special stuff' is of course denied strenuously by every health authority and expert in the world.

Life in the Gulf. I have always loved it. I suspect I always will...

Radio Gaga

Image by luc legay via Flickr

Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it's one of my favourite 'legacy' media...

I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won't invest appropriately in creating compelling executions for radio.

I’ve also always believed that crappy radio advertising stemmed from the relative affordability of the airtime on a slot by slot basis, that it was the consequent underinvestment that lies behind the awful executions that we all know and loathe so well. Because, let's face it, Middle East radio advertising is mired in awfulness that is beyond simply bad - it's heroically bad.

However, the almost total lack of data on the reach and influence of radio is, I believe, a uniquely Middle East problem. It’s hard to actually define who’s listening to what, when. And that, of course, makes it difficult to justify investing in radio from a cost per listener point of view.

Taking the issue from the other end of the pipeline might help – what’s the value of radio if you look at results. For instance, if you promote an event in a public place, say a shopping mall, over radio do people actually pitch up? If you ask for a response, for instance a phone-in or an SMS, by radio, do people respond?

The answer is not only yes, but it can also be a resounding yes - depending on how well your message is put together and how it resonates with its audience. Radio can be a very targeted medium indeed – and one interesting piece of evidence for this is to be found in the growing relationship between radio and social media. Thousands of people are starting to follow Dubai DJ Catboy, for instance, on Facebook, YouTube and Twitter – and as that relationship matures and strengthens, new followers are being added hourly. And those followers are active participants – they respond to competitions, give opinions, take part in what has become, in a very real sense, the ‘conversation’ that every Web 2.0 proponent will gladly talk to you about until your ears bleed. (Incidentally, over 4,000 people are currently following Simon 'Catboy' Smedley on Twitter).

So I’d like to suggest perhaps a slightly different approach to radio – one that’s not based so much on ‘How many people are getting our message when we scream slogans and benefits at them’ but more on ‘What stuff can radio help us to encourage people to do and participate with them in doing’ – the action in itself being a symptom of a deeper understanding of, and relationship with, your audience.

This piece originally appeared as one of the chucklesomely named 'A Moment with McNabb' columns in Campaign Middle East magazine.

Ford Fiesta - Online Fail?

Not enough bloggers in region to drive campaign, says Ford

Do they, indeed?

The excellent Dima Hmadi in today's Emirates Business 24x7 reports on Ford's international campaign to launch its new Fiesta model by getting 100 bloggers to test drive the car that shares its name with one of the London Rubber Company's finest products.

According to Hmadi's story, young trendsetters will 'live' with the car for six months, travelling as 'agents' on 'special missions' who'll report on their experiences using a variety of social media sites such as Facebook, Twitter and YouTube.

Fiesta, says the story, has more than 300 fans on the Fiesta Movement Facebook page and over 600 followers on the @FordFiesta Twitter account.

Gasp! 600 followers on Twitter? What an international runaway success! Er... not.

The story goes on to outline how Ford has been 'innovating' in the Middle East, with an auction of 24 specially painted Fiestas taking place on souq.com. The auction attracted an overwhelming 70 bids which, according to a 'well informed observer' was seen as a very good response.

70 bids for 24 cars? That's 2.9 bids per car. A good response? Er...not.

And then the story goes on to make the statement that got my little goat: "Bloggers invited to offer their inputs from around the region, however, generated no response."

The Ford spokesperson goes on to waffle dramatically about online media in a terribly authoritative way, including Ford's 'non-traditional approach' to online promotion. This included a Social Media Release (SMR) that "contained Special Edition Fiesta information, special video content, images and press releases targeted to key print and online media."

Wooooaaaah there! A "social media release" was targeted at "key print and online media"???

Aren't we missing something here, Ford?

"The SMR received extensive coverage within the online community" apparently, although I can't recall anyone posting about Ford Fiestas and, in fact, a Google Blog Search yields zilch from Middle East blogs. And so does a Technorati search...

The banner advertising generated 16.7 million impressions, though, prompting over 30,000 click-throughs for more information on their homepage - and the emailer campaign generated approximately 1,700 consumer responses and another 5,000 consumers were sent "racing" to souq.com.

So, Ford sent out some emailers, put up some banner ads, sent out an 'SMR' to the wrong people, generated a woeful response to an auction, a sad Facebook membership and a tiny Twitter following.

Did Ford or any of its representatives contact anyone out there about this campaign? Bloggers? Did you "fail to respond" or did they "fail to contact you"???

If they didn't, as I suspect, contact a single damn blogger, then it would be the final nail in this woeful and mendacious account of a campaign that wasn't a social media campaign or an innovative online campaign at all.

It was a fail.

Some US reaction, from the first page of Google blogsearch results, to the campaign, BTW - because I couldn't find any Middle East coverage online beyond AME Info. Perhaps someone from Ford could put me right...

http://blogs.edmunds.com
"Ford's idea for a video contest to pick the winners was brilliant, but the entertainment value of the videos, pics and tweets that will emerge over the next several months is questionable. I mean, as nice as the Fiesta may be, it's still just an entry-level economy car."

http://toughsledding.wordpress.com
"Fiesta Movement is, at its worst, payola. Or if you prefer, blogola. And it’s the same sort of blogola that’s created huge dust-ups back in ‘07. For some background, try here, here and here. Simply put, by offering a free car, free fuel and free insurance to the agents, Ford has co-opted its agents’ messages. The moment these “socially vibrant” influencers took Ford’s booty, they became paid shills."

Recession? What recession?

Image via Wikipedia

Gulf News is weighing in at something like (don't forget I'm using a Dhs19 scales from Lal's, so I can't really do the old atomic level measurements here) 540g these days, down from 1.3 Kg in November 2008 - and also down from the 640g-odd that it had sort of settled down to in February.

It peaks and troughs a bit, but it's been steadily trending down - the majority of the loss has, of course, been in the enormous volumes of clamorous and directive real estate advertising that last year was telling us to 'Live your dreams' and 'Dare to drivel' and whatnot.

At the same time, Al Nisr Publishing's Property Weekly (Al Nisr is GN's parent company) has dropped again from 72 pages to 66 - from a high of over 144 pages last year.

I take no pleasure in recording this. I have pals at Gulf News & PW and the newspaper has been my constant companion in over 15 years' living in the UAE. I'm rather fond of it, in a strange way.

But it's interesting, perhaps, for those who thought the worst was over in Jan/Feb and that we'd bottomed with the great Q1 shock, to see that the market's still losing value and that real estate advertising (and, arguably, advertising across the board) continues to shrink.

Disclaimer. This article is in no way intended to damage the economy or indeed to provoke any other economic affect beyond a mild look of passing interest between dunking the first and second Rich Tea biscuit in one's morning tea. No acarpi were harmed in the production of this post.

Yaytee

Image by pupski via Flickr

Every other morning (sadly) I buy petrol. I almost invariably use the same service station and invariably ask for the same thing. Dhs80 of ‘Special’. I have done since they built the damn place just down from my house – oh, apart from a brief phase last year when it went up to Dhs90 of Special.

“Hi. 80 Dirhams Special please”
Smile “Good morning”
“Yes, Good morning. 80 Dirhams Special please.”
Big smile “Good morning.”
“80 Dirhams special please”
“Full?”
“No. Eighty Dirhams of special please. 80. AT. Eyt zero. Aytee.”
“Sixty!”
“No. Eighty, AT, bandersnatch, argubuthon, ephaisto. Yayytee. Eeeteee.”
Huge smile as understanding dawns like the Midsummer sunrise over the stones on Salisbury Plain. “Yaytee!”
“Yes. 80.”
“Super?”
“NO, Special. Yaytee Special.”
“Open please.”

Now I am rather left wondering what it takes for a petrol pump attendant to understand an order for petrol. Let us assume that a working knowledge of Arabic, Hindi, English, Malayalam and Urdu is required. We need to learn:

10, 20, 30, 40, 50, 60, 70. 80. 90. 100. Full. Special. Super. Diesel. Change. Cash. Credit Card. Receipt. Clean window. Yes. No.

It’s not a hellish vocab to pick up, is it? Even a Nokia speech recognition system could probably do it, and could probably handle the words involved even if you had a heavy cold and had just yesterday been repeatedly punched hard on the nose by an irritated customer who had finally snapped and physically visited your call centre to let you know what he thought of your cheery ‘Anything else I can do for you today, sir?’

It’s not as if people frequently stop at the petrol pump and chat about movements in art or care to outline philosophical approaches to the socio-economic conundrums of the world today. Your average conversation consists of window down, ‘I want x amount of x petrol’.

In fact, this being true, you could pretty well anticipate what the chap in the car is saying, even if he’s green, has antennae and is driving a small spaceship. He’s saying [Amount] [Type of fuel] where [Amount] is one of ten numbers or the word ‘full’ 99.9999% of the time and where [Type of fuel] is one of three possible types.

Unless, of course, he’s saying ‘take me to your leader’, in which case pouring refined petroleum spirit into his Quantum Drive’s water tank may not be a smart move.

So where is the problem? I’m a regular, I always ask for the same thing and it is clearly differentiated in my language from any other reasonable thing that you could expect me to ask for in the circumstances. Leastways it is unless your petrol station forecourt supermarket is home to a world-class delicatessen that stocks weights of tea, Dee hams and special peas.

I have the sneaking suspicion that they all turn around and talk to each other about what a rum old customer I am in their impeccable, Etonian English the second I drive off, I really do...

A Bunch of Bankers

Image by Getty Images via Daylife

My bank has a new toy. It’s an automated calling system that puts a call in to me if one of our three joint accounts we hold becomes overdrawn. I get a call that then places me on hold until someone at the call centre becomes free and picks up the line.

So I, the ‘customer’, am made to hang around like a jerk on the end of a line until they can find the time to talk to me?

Is this what they call customer service?

And then I get dopey the call centre clot telling me that my account is Dhs50 overdrawn and asking when can I ‘normalise the situation’. Needless to say, I point out to the clot on the line, the other two accounts are significantly in funds, which you’d have seen if you cared enough about your ‘Status’ customers to give even a cursory glance at the account status before putting calls in to them on a Friday morning about insignificant overdrafts.

Taking that quick look at the account status before placing the call would have taken a great deal less of the bank’s time and effort than the FIVE calls I got from them on Friday regarding the same issue. It would also have avoided a lot of unpleasantness for their call centre staff. One of them, deliciously, called after I had authorised a transfer from another account to restore the balance of the account that was causing so much apparent heartache. ‘Oh, you see the system doesn’t update properly’ she told me just before I let her have it.

I did tell her it wasn’t personal and I didn’t see why she had to apologise to me – it was the bank’s issue and I wanted her to escalate my complaint. She hasn’t, of course, but I have.

The world’s local bank? HSBC? The biggest bunch of numpties I have ever dealt with, they continue to blight my life with every single contact I have with them. The only thing you can rely on is their constant failure to provide even the most basic level of service and banking facilities without embroiling their customer in needless heartache, anger and frustration.

Why don’t I move? Because last year I finally snapped and went to Lloyds only to find they couldn’t even open an account without screwing it up. As so many people have told me – they’re each one worse than the other.

No wonder the useless bastards all needed bailed out...