Armaggedon!

Image via Wikipedia

I have made the point before that the publishing industry is following a business model dependent on its inherent inefficiency. The original post is linked here, but basically my contention is that the whole industry is built on the cost of distributing a product, squid and dead trees squeezed through rollers, that is about to be overtaken by a much more efficient means of distribution - the Internet.

Of course this is a very simplistic view - there are many other aspects to the industry such as editing and marketing, but I believe these would simply move to an online model where publishers would 'worldsource' such activities. In this model, publishing houses would be significantly smaller organisations surviving on significantly smaller margins and carrying much larger lists. They would be online-centric.

Print runs would be cut back to a minimum required for retail presence in a significantly smaller number of retail outlets - online buys would be serviced by POD suppliers. The music industry gives us a clear way ahead as far as the retail/online adoption model goes. Paper books won't disappear, but they will become less important to consumers - as, for instance, CDs have today. Hardbacks will be like today's vinyl records - a quirky indulgence for connoisseurs of the medium.

The inevitable atomisation of the industry will create a wide number of individual authors going direct to reader as well as a number of 'wannabe' imprints. We'll see an increase in pay to publish scamsters as well, no doubt.

In that scenario, online marketing will be crucial to publishers - particularly community development, where a publisher would build a wide circle of relationships that are built on the respect, trust and recognition for quality that will be pretty much the core of what the imprint will offer authors - because the core of publishing today is distribution and that's, as we've just said, moved online.

Many publishers are currently pushing the responsibility of maintaining online relationships to authors. The standard industry advice to writers would appear to be 'get a blog, a Fanpage and on Twitter. Move it!' right now, which is a tad unfair as it's increasingly going to be the case that a widespread, solid presence on these very properties (as well as some others) that will be the only thing an imprint really has to offer an author.Some of the larger publishers, such as Hodder & Stoughton (tentatively) and Random House (much further down that line, with Authorsplace), are aggregating author 'social' content and even beginning to look a little like communities - is this the way forward?

Or am I just blowing hot air? Are the tectonic shifts that are devastating the music industry and music retail going to pass publishing by?

Have a read of this - I read it after I wrote the above post (it was a Zemanta suggestion. I'll tell you all about Zemanta another time. It's cool.). It's from author Max Barry and it's yet more food for thought on the winds of change.

Authors and readers alike will be talking about stuff like this at the rather wonderful Emirates Airline Literary Festival, at the Social Media Public Session, wot is being moderated by me (hence all the fuss about this stuff this week). The permalink to the information page on the session is linked here. And you can follow the Festival's rather sound Twitter feed at @EmiratesLitFest.

Social Media - The View From Rome

Image via Wikipedia

Author Caroline Lawrence is best known for The Roman Mysteries series of historical novels for children. The series spans seventeen highly popular books although Caroline has now written twenty books in total.

She's coming to Dubai to attend the Emirates Airline Festival of Literature - and she's also coming along to the EAFL public session on social media on Friday at 8.00pm to join in the discussion about social media, writers and readers. If you'd like to join us there, you're more than welcome - there's a Twitvite here and Facebook event here.

 Caroline's a pretty online person (@carolinelawrenc on Twitter, for a start!), so who better to ask a few 'establishing questions' before we get down to the nitty gritty of writerly socialism on Friday?

Do you have a ‘social media strategy’?
My strategy is once I've set up my profile on Facebook & Twitter to keep active, but not flood people with tweets or other messages.

How much time do you spend socialising online every day?
 At least an hour.

Do you find social media time consuming/a distraction from writing?
Absolutely! That's why I installed FREEDOM software which stops you surfing for a specified amount of time.

What elements do you use?
Facebook (two accounts - one personal, one fanpage), Twitter (two accounts - one for my Roman Mysteries hat, one for my Western Mysteries hat) and two Blogs (Roman Mysteries & Western Mysteries). I also touch base with YouTube to see what's popular. Oh and my website, which I update myself!

Do you tend to shun social media, use it socially only, use it warily or try and make the most of it?
I try to make the most of it!

Do you feel you ‘get’ it or are you flailing about a bit? Is there one element you relate to most strongly as a writer?
I pretty much get it.

Would you ‘go E’ if you thought you wouldn’t drown in obscurity?
Yes, I would totally go E if it mean royalties of 70%! Or even if not. (In face, I think I already am E as well as in print! Here...)

What is the one thing you think publishers have to offer to a writer with, say, 10,000 social media connections already?
If you've got that many followers etc you're probably on the telly and don't need any help from publishers who are probably behind the times anyway!

Where do you see this going in less than 25 words?
Social media? It's going to explode. http://bit.ly/RTzPe

What’s the ONE question about social media you’d like to have answered.
Does Social Media really help raise our profile or is it just another way of procrastinating?

How Social Media Taught Me How To Write

 (Photo credit: Wikipedia)

I picked up a parcel from Sharjah post office yesterday containing a jar of homemade chutney. We had some with a slice of cheese on toast last night. It was delicious.

It had been sent to me by Australian author HélèneYoung after I came in as a runner up in a frivolous competition held in a guest post on on Hélène's blog by writer pal Phillipa Fioretti. (Did I mention that Phillipa's first book, 'The Book of Love' publishes on the 1st April? Yes? Oh, okay then) I confess I had not seriously expected to ever see a jar of home-made chutney arriving from 'down under', let alone one sent by a Bombardier pilot and novelist, but then that's the power of social media for you - the power to globalise chutney.

I met Phillipa on Harper Collins' authonomy, where I had put a lump of my first book with the hope of finding someone who'd want to publish it. One of the fascinating side effects of authonomy was to drive a huge focus on editing work, with writers encouraged to critique each others' work and sharing views, information and approaches to writing on the site's lively forums.
I started writing books because I had reasoned I could write well. I had written millions of words in a 22-year career in media and communications, from articles, news stories, interviews and reviews through to market research reports, speeches and white papers - I'd churned out all sorts of things for all sorts of people, from CEOs to Kings. Why not write a book?

I quickly learned that Space, my first book, was as funny as I thought it was. It was popular on authonomy and hit 'The Editor's Desk', voted there by the community of writers that made authonomy snap, crackle and pop. I also learned that it was very, very badly written - although I didn't know it at the time. I remember Jason Pettus of the Chigaco Centre for Literature and Photography being particularly horrified at the way Space was put together. It broke most of the 'rules' of bookish writing - to the point where I have now retired it as uneditable.

I had a second book up my sleeves, a serious book about Jordan called Olives, that I also put on authonomy - although this time around I was just after 'crits' for the work. The frenetic effort it took to get the first book to the top of the slush pile was exhausting - and the proffered 'crit' from a Harper Collins editor was hardly value that returned the effort. 

The crits on Olives started to make me think more deeply about how it was written and I started to make some big changes and a series of wide-ranging edits to the book. Phillipa worked with me on a big edit and made me go and buy some books on editing and writing (I had hitherto vehemently resisted doing that but Pip bullied me), and Heather Jacobs, another of the little band of writers I've stayed in almost daily touch with since authonomy, did a painstaking line edit of the book. Heather taught me I use 'that' too much, the latest in a series of lessons that has completely transformed the way I approach writing.

I haven't met a single person since I started all this. It's all been online. I have canvassed agents in the UK, had feedback on my work from hundreds of people from around the world and profited enormously from having broken my pre-authonomy 'I'm not telling anyone I write these things' approach and have made friends online with a number of smart, talented writers whose daily doses of input, support and general silliness have been invaluable. There are writers everywhere in my online life now - on Twitter, on Facebook and the blog, too. It's nice to have them there, because I know they understand.

If it hadn't been for authonomy, I'd have learned nothing. I probably would have given up and gone back to the day job. Now I'm on book number three and 'shopping' Olives in the meantime.
>
I wouldn't have got a jar of Australian chutney, either...

Sorry, folks, this week's mostly going to be about books (Which usually sends readership plummeting, but hey ho!) - you can blame the Emirates Airline International Literary  Festival - in particular, don't forget the social media and publishing session on Friday! There's a Twitvite and FaceBook event page, BTW.

A Very Literary Fellow

 

Well, I've been asked if I'd moderate the Social Media Session at the Emirates Festival of Literature next week and I obviously frowned, said I'd think it over and then screamed 'Yes!' one second later, clamped to their right arm like a strychnine-poisoned pitbull wired to the mains.

It's a public session and is open with no registration or ticket requirement and I think it's going to generate not only a great deal of interest but also a lively and interesting debate.

The permalink to the information page on the session is linked here. And you can follow the Festival's rather sound Twitter feed at @EmiratesLitFest.

Why so interested? Well, there is my genuine interest in the topic from a professional point of view for a start, I do, after all, work for an agency that's very wired up with all this social media stuff. But this one's personal, too. As many of you know I have a nasty book writing habit and I will gladly use and abuse any route that could get me near any of the very lovely and charming gatekeepers I can hornswoggle into giving some of my work their consideration. Added to that, having stayed in touch with a number of writer friends since the whole Harper Collins' authonomy thing (using, in many cases, social media!), this whole area has been one where we have enjoyed extensive debate - and which offers a future of opportunity and fear in seemingly equal measures.

I have been fascinated by the role of the Internet in authorship and publishing ever since that involvement with Authonomy. I believe that social media is inextricably tied in to the future of publishing and that innovations such as the iPad are game-changers that are inextricably tied into social media.

There are a number of opinions about the way that publishing is evolving. Some of the more aggressive proponents (Dan Holloway's views, linked here, are always fascinating) of social media see it as a platform that has the potential to disintermediate publishing houses and put control back into the hands of authors.

Publishing houses are trying to find ways to use social media and the Internet that compliment their more traditional marketing machines, one reason why we had authonomy at all, but they are becoming fearful (and rightly so) about where the control is going to reside in the new distribution models that are starting to look not only possible but likely.

Meanwhile, authors are finding that they are gaining more control from their use of social media - more connection to their audiences, more direct relationship with readers and a marketing powerhouse that's in their hands and not at the whim of the publisher's disinterested publicist. Golly, people are even using social media to open bookshops these days!

All of this and more is going to get poured into that session and I think we're going to have a real roller-coaster ride with it. Always so much more fun than a sedate stroll around the park, no?

ArabNet: Dot Com Boom Anyone?

Image via Wikipedia

ArabNet is taking place in Beirut on the 25th March. A two day conference, ArabNet aims to provide a regional platform for Web startups that will foster innovation and entrepeneurialism in the Arab world and consists of a load of 'how to' conference sessions featuring high profile international speakers as well as a range of pitching and demoing opportunities such as the Ideathon, which awards cash prizes for the development of the best 3 ideas pitched at the event.

With the strap line 'Trends and Opportunities in Arab Web Business', the event is one of a number of symptoms of a resurgent regional technology sector - Jordan's ICT Forum looks set to take place once again this year after a couple of years off - that's being driven by the web and, yes, the social web.

A series of workshops has been taking place around the region prior to the event in Beirut, aimed at helping young entrepeneurs hone the business cases they're taking along to ArabNet.

Where I find ArabNet interesting is its potential to be more than just a talking shop - with venture capital and investors, the backing of existing regional big names such as Zawya, Maktoob and Aramex as well as important web media properties such as ArabCrunch, the event has every chance of developing as an important part of fostering the fast growth of Web-enabled businesses in the region. We never really had a dot com boom in the region. It'd be interesting to see us having one now - better late than never!

The New Media Law

Image via Wikipedia

This is a depressing column from Abdullah Rasheed, Gulf News' Abu Dhabi editor, today, written on the occasion of the much-delayed debate by the Federal National Council regarding the new Media Law for the UAE. I sincerely believe that Rasheed's words are required reading for anyone living here.

In it, he argues that media freedom has decreased in the UAE and calls for an end to the culture of censorship and silence in response to media that has become so common recently. "journalists battle to get even the simplest information due to non-co-operation of most official bodies" he says.

He points out that the number of UAE National journalists has dropped. And he points to a wide range of other major issues that are contributing to producing a national media that is uncompetitive. That international news sources and the Internet are sought as alternatives by those who feel un-served by the media. "Journalists are no longer doing their duty, meaning that the press is no longer monitoring the peformance of government."

The one point he doesn't make is that media struggling with all these issues are not challenging organisations in the UAE to respond as harshly as they could (and should) be - and the result of that is there is no culture of debate, argument or managing investigative media. You could well argue that a great deal of the negative international coverage has come about because of the inept way in which UAE organisations manage their relationships with international media - precisely because, of course, the counter-critical culture of the UAE is not mirrored elsewhere. To their surprise, UAE 'press officers', and the people they report to, discover all too late that journalists working for international media who are fobbed off or simply told 'there is nothing here' won't stand for it and will not only report, but do so with considerable vigour, too. Worse, they're being aided and abetted by social media. A leaky shark tank is not a minor problem with a malfunctioning valve when consumer-generated footage of an entire mall underwater is out there in the wild, for instance.


Decent spokespeople, sound media policies and sensible media relations can't develop in the absence of an empowered media. Those skills are critical, IMHO, to the future of the UAE as a player on the world stage - and so is a media that is allowed to get on with the job of reporting the facts in service of its readers, listeners and viewers.

Heroes

These heroes decided to escape last night's awful traffic by taking the sandy snicket between Dubai and Sharjah. What on earth made them think that you'd get large lorries and a cement mixer across undulating, churned up desert sand is beyond me. I drove past them laughing at their idiocy and they laughed right back at me with a cheery "Fie mushkila!".

Which just goes to show, everyone's doing Ten Word Arabic these days...

The weather man says we're gonna get an inch of rain tonight and another two tomorrow, which means chaos.

Take care, all of you...

The Inevitable GeekFest Wrapup Post

We didn't know the stupid pies were going to be that size. They were enormous things, the size of a man's outstretched hand and almost impossible to eat decorously, but by golly they were tasty! Apologies to Mr. Goat whose doctor has been nagging him about cholesterol and who was sore tempted by the cornucopia of pieness that presented itself to him as he pitched up for his evening's geekery.

The talks were once again a marvel to behold. The idea of splitting them so that the theatre at The Shelter could empty and give everyone a chance to attend a talk was brilliant (Thanks, @ammouni!) and, IMHO, worked well so we'll be doing that again. Talked to a number of people about the solution to the theatre being too small and the consensus was that it was the very intimacy of the space that contributed (along with the excellence and diversity of the speakers) to the amazing atmosphere and 'vibe' at the GeekTalks. Rabea Ataya, CEO of the highly successful Middle East recruitment website bayt.com, kicked off the evening's talks, followed by 'the Islamic Pampers guy', Mohammed F. Al-Awadhi who had the audience enraptured and marvelling with his talk which, of course, covered everything but Islamic Pampers! Mohammed Ali J, @MaliZOMG and compadre Ritesh not only delivered a great talk, but look like they're going to deliver a smart online student radio station come March 15th too! That's definitely a story to follow.

Last, but no means least, came Susan 'Amazing' Macaulay who shared the background to Amazing Women Rock, talked about some of the more popular stories the site has hosted and neatly crowdsourced a load of help from the assembled geeks!

Along with a number of notable bloggers in attendance, including such luminaries as Jordanian Hussein (Who-Sane), who sadly no longer seems to be blogging, Hellwafashion, The Amazing Susan, Kinan Jarjous and Monsignor Rupert Bumfrey, we also paid host to.. *gasp*... gamers. This worked out rather smartly, thanks in no small part to the shiny little boxes that Buffalo Technology brought along as part of its TechnoCase - gamers don't like wireless because it can be slow and erratic when put under multi-user Quake3 frag that mofo loads. Buffalo wasn't buffaloed, it's fair to say. We'll do GameFest again for sure, as long as @hishamwyne or one of the other gaming types is willing to get it together!


The Microsoft chaps had a good evening, too, I think - and raffled off some stuff at the end. While I'm delighted that a company that huge came along and joined in, I also have some enormous reservations about things like raffles - there's something 'gatekeeper' about them that makes me uncomfortable in the context of an egalitarian free-for-all event like GeekFest. We have been resolute in keeping TechnoCase participation low-key, no-logo, no branding and so on. Is this the way to go? So far the companies that have played along have had solid, good value engagements out of the whole thing and have built some impressive endorsers for themselves. I'd welcome anyone's opinions on this whole area of things.

We didn't really make enough of the ArtStuf side of things this time around and definitely will do more next time - that's at least in part down to participation from digital artists, which we're open to if you happen to know any! However, Faisal Khatib shared a slideshow of his work which was really cool.


What next? GeekFest 4.0 will be on the 22nd April and we'll plan a couple of surprises - nothing too organised, of course! People keep being nice and saying thank you for organising it, but honestly we're not kidding with this 'UNorganised' stuff - we do very little really, just keep saying 'sure' when people come up with smart ideas or ways to participate - by the way, please do feel free to do more of that, folks!

All that apart, I just wanted to say that I'm constantly blown away that something this organic and random keeps generating interest and turns into such wonderful, thought-provoking and entertaining evenings. So thank YOU! :)

Fire Petal Books - Making A Dream Come True

One of the many side-effects of doing the authonomy thing for me has been my membership of a shadowy cabal of revolutionary, anarchist and even occasionally just normal writers from around the world who have kept in touch over the past year and more, generally swapping edits, news, information, help and assistance and quite a lot of 'there there's too.

One of us, US based editor and writer of young adult books Michelle Witte, recently announced to the group that she was going to open a bookshop. She'd had something of a road to Damascus moment and decided that this was what she wanted to do more than anything else - a community bookshop aimed at young people in Utah, a space where reading and books, teaching and community mattered more than the chain-store big business shareholder-driven push for profit.

To my absolute delight, she didn't stop at announcing what she was up to. She set about making it happen with blinding speed. She set up a Kickstarter project, a Facebook page, a Twitter feed and a website, Fire Petal Books.Oh, and a YouTube channel as well!

And then she cast around for people to help with donating items for an auction to help her fund the startup costs - coming up with a list of authors, literary agents, editors and others that is pretty impressive to say the least, including Neil Gaiman, Chris Cleave and many others. Agents and editors, including two editors from Harper Collins have offered manuscript critiques and even a 15-minute phone call! 15 minutes on the phone to a Harper Collins editor is pretty stunning - especially given that HC will only look at agented authors, let alone talk to writers who aren't signed.

Now Michelle's auction is on - you can find details and bid on stuff here. You'll currently need more than $100 to bid for Neil Gaiman's signed copy of Beowulf, but don't let that stop you. She's got stories running on her in Publisher's Weekly and book trade e-publication Shelf Awareness and there's more to come.

I have the feeling that this is one lady whose dream is going to come true. It just goes to show, doesn't it? All you need is guts, determination and the new tools of the online world!

GeekFest Update

Well, GeekFest 3.14 (Geek to the power of Pi) is just around the corner and things are developing faster than boomtime Dubai.

Buffalo Buffalo Buffalo Buffalo Buffalo Buffalo Buffalo Buffalo
Not only the longest correct sentence in the English language to use a single word, but also a eight-times repetition of the company putting on of one of our two TechnoCases - Buffalo Technology. They'll be showing the external and NAS storage and wireless stuff wot they does. Alongside them, we have a last-minute surprise here come the cavalry entrance from company wot needs no introduction Microsoft, who'll be sharing some enterprise social media coolery that they wanted to get people's views on.

Oh noes! Gamers!
This GeekFest will see the first GameFest, a fancy phrase for a group of slavering lunatics punching game controllers and keyboards as they get set to frag, blitz and otherwise existentially challenge each other over a networked games setup around 'the big table' at The Shelter. I think this is going to end up being something of an ongoing feature but I think we can all put up with them if they promise not to make too much noise and drool too much. I can also see this developing into a standalone activity, but let's see what happens!

ArtStuf
We're delighted to have Faisal Khatib join us at GeekFest. Professional photographer Faisal will be showing his work on the screens at The Shelter and will be there to talk imagery and associated wonderment. Alongside this one-night showing, The Shelter is also hosting The Portfolio Project, curated by Bidoun, an exhibition of the photography of Yasmin Mohammed. On top of this, we're planning to muck about with some graffiti stuff like last time. It won't be announced, it'll just sort of be happening.

GeekTalks
Detailed here, these are attracting a great deal of attention, so remember it's up to you to make sure you've got a place in the theatre at The Shelter for the talk you really want to see!

Pies!
We'll be having our Pi and eating it in celebration of the 3.14 theme - so if you don't like pie, eat before you come! :)

The GeekFest Brand Identity Image Thing
The fancy GeekFest Twitter page, posters, logos and stuff were designed for us all (Dubai, Beirut and now Amman) by Lebanese designer and general sweetheard Naeema Zarif. It's just one of the many ways in which regionalising GeekFest has changed and expanded the event and made it, IMHO, better.

GeekFest Dubai 3.14 (Geek to the power of Pi) will take place on the 25th February 2010 at The Shelter in lovely Al Quoz (This is da map!). It'll start around the 7.30 mark or whenever everyone turns up. The talks start at 8-ish. You can do the Facebook thing, follow @GeekFestDubai on Twitter or just pop back here nearer the date for more information. The second GeekFest Beirut takes place on the 30th April 2010 (follow @GeekFestBeirut for info - website is www.geekfestbeirut.com) - and watch this space for news on GeekFest Amman, which is likely to happen sometime in March!!